Wearable technology has come a long way in recent years, with innovations emerging across various industries that have the potential to transform both consumer and industrial applications. As the Founder and Managing Director of Feraru Dynamics, Andrei Feraru is at the forefront of this revolution, pioneering advancements in the field of wearable tech. Through his company, Feraru Dynamics, he has led the development of innovative solutions that are addressing significant health and safety challenges, specifically in the realm of Occupational Health. In this interview, Andrei shares his journey of founding Feraru Dynamics, his passion for wearable technology, the unique challenges faced by his company, and his vision for the future of this rapidly evolving industry. At HAV-Sentry, our vision is to redefine safety through innovation — bringing the latest sensor technology into Occupational Health to protect and empower every individual at work. The Inspiration Behind Feraru Dynamics Andrei Feraru’s interest in wearable technology was sparked early in his engineering career, particularly during his role as a Product Safety Engineer at Rolls-Royce Plc, where he started exploring the intersection of biomedical engineering and human body mechanics. His work focused primarily on understanding the effects of vibrations on the human body, which led to his interest in Hand Arm Vibration Syndrome (HAVS), a serious condition affecting workers who are exposed to hand-arm vibration over prolonged periods. While touring a factory in Derby, Andrei was introduced to the concept of Hand-Arm Vibration Syndrome (HAVS) for the first time. Intrigued by the potential risks posed to workers in industries such as manufacturing and construction, Andrei took it upon himself to research the topic. As he delved deeper into the existing solutions for preventing HAVS, it became clear to him that the current monitoring technology was inadequate. No wearable device existed that could comprehensively measure all the relevant parameters—such as vibration amplitude, frequency, exposure time, grip force, ergonomic posture, and anthropometric data—required to accurately assess vibration exposure and prevent the onset of HAVS. Recognizing the gap in the market, Andrei set out to develop his own measurement device that complied with ISO standards and UK guidance. The result was the creation of the HAV-Sentry, a wearable technology designed to measure vibration exposure in real-time and prevent the risks associated with HAVS. “My vision for HAV-Sentry’s role in the wearable technology space is to bring the latest sensor technology into Occupational Health and ensure people stay safe at work,” Andrei explains. “It’s about solving a real problem in the workplace while leveraging the power of wearable technology to keep workers safe.” In 2018, when the proof of concept was established and it was time to set up a Start-Up, Andrei reached out to his brother Vlad, a recent graduate from Coventry University at the time, and together they formed a team and raised investment to commercialise the intellectual property. Feraru Dynamics’ Differentiation in the Wearable Tech Industry Feraru Dynamics has quickly established itself as a unique player in the rapidly growing wearable technology industry. HAV-Sentry, the flagship product of the company, is a wireless and ergonomic wearable designed in full compliance with HSE regulations and aligned with ISO standards 5349 and 8041. According to Andrei, what sets Feraru Dynamics apart is its relentless focus on compliance and user comfort, as well as the company’s ability to push the boundaries of existing wearable technology. “We are the only comfortable wearable technology that meets the standards of the Health and Safety Executive (HSE) and ISO, which is a significant achievement in itself,” Andrei explains. “In 2017, the HSE made the statement that wearable gloves could not measure vibration exposure in a way that would be considered compliant. I saw an opportunity to change that narrative and create the first compliant glove that could measure vibration and other relevant parameters directly at the palm of the hand.” With nearly five years of research and development and an investment of nearly one million GBP, Andrei and his team succeeded in creating a wearable technology that complied with these stringent standards. This breakthrough was validated when Feraru Dynamics’ HAV-Sentry product was tested by vibration specialists at Buxton Labs in collaboration with the HSE. In December 2023, the HSE revised its official guidance to acknowledge that accurate measurements of vibration according to ISO standards can be made at the palm of the hand. “What we have created is not only compliant, but also user-friendly,” Andrei emphasizes. “The HAV-Sentry is built for comfort, allowing it to be worn during work without interfering with tasks. There are no tool attachments, no hanging wires, and no interruptions to workers’ daily tasks. It’s designed to provide real-time feedback, notifying workers when they need to stop to prevent dangerous exposure.” Staying Ahead of the Curve: Adaptation to Industry Shifts The wearable technology market has seen significant growth in recent years, particularly in the consumer and industrial sectors. As the demand for more advanced and specialized wearables continues to grow, companies like Feraru Dynamics must remain agile in adapting to industry changes and technological advancements. Andrei believes that Feraru Dynamics is ahead of the curve in the industrial application of wearable technology. “Our wearable technology, particularly in the space of HAVS, is at least seven years ahead of anything else on the market,” he explains. “2025 will be our second commercial year since incorporation, and we are growing faster than we initially forecasted.” The company is focused on maintaining its competitive edge by reinvesting revenue and seeking additional investment to fuel its growth. Andrei’s vision for Feraru Dynamics extends beyond HAV-Sentry; he sees the company as a leader in Occupational Health and Safety, with plans to introduce additional wearable technologies to address other workplace hazards. Feraru Dynamics’ commitment to innovation is further demonstrated by its efforts to incorporate artificial intelligence (AI) and machine learning (ML) into its wearable devices. Andrei explains that the company is working on AI models that can predict how long an individual operator can continue working with vibrating tools before developing symptoms of HAVS. This predictive

Digital Version In a world where digital transformation is reshaping industries at an unprecedented pace, connectivity is the backbone that enables progress, innovation, and inclusion. At the helm of REDtone Digital Services, Mahnoor Nadeem stands as a beacon of purpose-driven leadership, charting a bold path forward for the telecom sector. Her journey into the world of telecommunications and digital services reflects a blend of legal precision, entrepreneurial spirit, and a deep commitment to empowering communities through technology. Connectivity isn’t just about linking devices – it’s about connecting people to opportunities, communities to progress, and ideas to impact. At REDtone, our mission is to build an inclusive digital future where innovation is powered by purpose. From Legal Training to Leading Digital Transformation Mahnoor Nadeem’s entry into the telecom industry was not a conventional one. Trained as a barrister in the United Kingdom, she earned her LLB and LLM from City, University of London, and completed the Bar Professional Training Course at the Honourable Society of Lincoln’s Inn. Her legal background provided her with a strong analytical foundation and an appreciation for structure and governance, qualities that would later become instrumental in her leadership journey. Growing up alongside the growth of REDtone, Mahnoor witnessed the transformative power of connectivity from an early age. She saw how it could drive progress, enable innovation, and uplift communities. This early exposure planted the seeds for a deeper calling. In 2019, she began her journey with the REDtone Group as Group Vice President, a role that paved the way for her appointment as Chief Executive Officer of REDtone Digital Services. With this transition, she brought not only strategic acumen but also a personal mission to bridge digital divides and deliver meaningful impact. Under her leadership, REDtone Digital Services has launched a series of forward-looking initiatives. These include Redrackx, a robust cloud platform; Secure Bee, a cybersecurity service suite; and Redlinkx, a connectivity provider for consumers and small to medium-sized enterprises. In addition, the company has expanded its managed services and deepened its cybersecurity capabilities through strategic partnerships with global leaders such as Palo Alto Networks, SolarWinds, and Checkmarx. Each of these efforts reflects a steadfast commitment to building secure, scalable, and inclusive digital ecosystems. The Trends Defining the Next Chapter of Telecom Innovation The telecom industry is experiencing rapid transformation, and Mahnoor is keenly aware of the technological and societal trends that are shaping its future. Among the most influential trends she identifies is the rise of artificial intelligence in network management. AI-driven networks are revolutionising how infrastructure is maintained and optimised, introducing predictive maintenance and automated troubleshooting that significantly enhance performance and reliability. Equally transformative is the shift toward cloud-native architectures. These allow telecom operators to build and deploy services with greater speed and flexibility, supporting a more agile response to market needs. Edge computing is also gaining traction, bringing data processing closer to the source and enabling low-latency solutions for real-time applications. With the continued rollout of 5G and the emergence of private 5G networks, new opportunities are opening across industries. However, as networks grow more complex, robust cybersecurity integration is non-negotiable. Mahnoor highlights the importance of embedding comprehensive security measures at every layer, from firewalls and endpoint protection to application security testing. Technology must do more than advance—it must include. Real innovation happens when we make digital tools accessible to every community, not just the connected few. Driving Digital Transformation with Purpose At REDtone Digital Services, digital transformation is not a buzzword. It is a core pillar of the business strategy. One of the company’s most impactful moves has been the complete overhaul of its customer engagement platforms. The migration of all customers to a new, streamlined portal marked a significant leap in user experience, offering faster, more intuitive access to services. Internally, the focus has been on automation and cloud-first strategies. Automation has enabled operational efficiencies, allowing teams to focus on innovation rather than routine tasks. Meanwhile, cloud-first frameworks have strengthened the agility and scalability of the organisation. Through end-to-end monitoring platforms, the company is now able to track network performance in real time, quickly identify issues, and ensure consistent service delivery. Inclusion in leadership isn’t just about equality—it’s about innovation. Diverse voices bring fresh perspectives, and that’s exactly what the future of tech demands. Agility Rooted in Culture and Capability In an industry marked by constant change, agility is a key differentiator. Mahnoor believes that organisational agility is rooted in culture. By fostering a collaborative environment where cross-functional teams work together to co-create solutions, REDtone is breaking down silos and encouraging fresh thinking. The company also prioritises upskilling. Continuous learning programmes keep teams aligned with evolving trends in cybersecurity, cloud architecture, and network technology. Regular technical audits help identify areas for improvement and mitigate risks, ensuring the company’s infrastructure remains resilient and adaptable. This approach ensures that REDtone is not just reacting to change but actively shaping it. Innovations Enhancing Customer Experience and Efficiency Among the recent initiatives that Mahnoor takes pride in is the redesign of REDtone’s customer portal. The new interface offers enhanced speed, clarity, and functionality, significantly improving the user journey. To support this upgrade, the company has expanded its support ecosystem by integrating a comprehensive ticketing system. This has improved issue resolution times and strengthened customer trust. Another key innovation is the introduction of centralised monitoring dashboards. These provide a real-time overview of network operations and performance metrics, enabling proactive management and faster incident resolution. Together, these innovations reflect REDtone’s dual commitment to customer satisfaction and operational excellence. Embedding Sustainability into the Core Strategy For Mahnoor, technology and sustainability are not opposing forces but complementary goals. REDtone’s long-term strategy includes a clear focus on environmental responsibility. The company is actively working to reduce its carbon footprint by adopting energy-efficient technologies and exploring renewable energy sources for its operations. Circular economy principles, such as refurbishing and recycling equipment, have also been embraced. Moreover, the company is leveraging its technological expertise to help clients build more sustainable digital infrastructure. By digitising

Digital Version In the ever-evolving world of clinical research, visionary leadership is critical to transforming complex systems and streamlining the path from molecule to medicine. One leader who has consistently stood at the forefront of operational excellence is Joseph Kim, the Chief Strategy Officer at ProofPilot. With a career spanning over two decades and a reputation for candid insights and practical innovation, Joseph has become a respected voice in the industry, challenging conventions while guiding organizations toward smarter, more efficient trial execution. Where science meets strategy – streamlining complexity into meaningful progress in clinical research From Frustration to Transformation: A Strategic Career Pivot Joseph Kim’s journey into a leadership role in clinical research was born out of professional frustration and a deep desire to improve the status quo. After spending twenty-two years in the pharmaceutical industry, culminating in senior roles at Eli Lilly and Company, Joseph became disillusioned with the traditional approaches to clinical trial execution. The inefficiencies he encountered were not only costly and time-consuming but also error-prone and lacking in scalability. “I was frustrated with the conventional offerings to execute research,” he recalls. “They were high-priced, laborious, mistake-liable and took a very long time.” During his tenure at Lilly, he discovered ProofPilot, a digital clinical trial platform that dramatically changed his outlook. Impressed by the company’s streamlined operations and agile development capabilities, Joseph saw firsthand the impact that technology could have when deployed effectively in clinical trials. When ProofPilot secured its Series B funding, the decision to join the company as Chief Strategy Officer was a natural next step. It was an opportunity to drive the change he had long envisioned. Innovation and Efficiency: The Twin Pillars of Strategy As a strategic leader at a nimble and fast-paced start-up, Joseph is clear about the balancing act between innovation and operational efficiency. He recognizes that every moment and every decision matters in an environment where resources must be deployed wisely. “The pressure is too great to not be operationally efficient,” he notes. “There is simply no room to mess around with skunk works. Every moment counts.” Yet, ProofPilot’s agility also provides a platform for constant innovation. The company has carved a competitive advantage by responding to client needs faster than others in the market. This responsiveness is not just a hallmark of good customer service; it is a core component of ProofPilot’s value proposition. “We have had customers come back to us because competitors simply took too long to respond to a development request,” he shares. “Our speed and elasticity have enhanced strategic differentiators.” Navigating Complexity: Redefining Success in Trial Optimization One of the most persistent challenges in clinical research, according to Joseph, is the pursuit of perfection. Many stakeholders strive for idealistic, all-encompassing technological solutions that can deliver everything at once. While such ambitions are understandable, Joseph argues that this mindset often leads to unnecessary complexity and unrealistic expectations. “Too many stakeholders seek perfection, instead of realizing that good can be an enormous benefit,” he explains. He believes the real value lies in comparing proposed solutions not against an ideal but against the current state. This practical approach can help illuminate incremental improvements that generate significant impact over time. “Redirecting folks to compare a new idea to the current state can effectively demonstrate potential value,” he adds. The pressure is too great to not be operationally efficient — there is simply no room to mess around. Every moment counts A Defining Moment: Learning from the Data Throughout his career, Joseph has remained committed to evidence-based decision-making. One of the most defining moments in his professional journey came during the early wave of decentralized clinical trials (DCTs). A strong advocate of the model, he launched an experiment to directly compare virtual sites with traditional brick-and-mortar sites within the same study. The outcome was unexpected. “The brick-and-mortar sites enrolled more and delivered better data, at a lower cost,” he reveals. Rather than doubling down on his original belief, Joseph allowed the data to challenge his assumptions. The experience prompted deeper reflection and a more nuanced understanding of the limitations and strengths of both models. It was a humbling but enlightening moment that shaped his current approach to strategy and operations. Listening to the Root Cause: Fostering a Culture of Innovation At the core of ProofPilot’s culture is an unwavering commitment to listening. For Joseph, fostering innovation is less about implementing the latest technology and more about understanding the root causes behind challenges in clinical trials. He encourages his team to continually dig deeper and question assumptions. “It is always about listening intently to the customers and users and digging deeply into the true root causes and wider context,” he emphasizes. “Keep asking why after you think you have gotten the answer. You will be surprised at what lies underneath the symptoms.” This culture of curiosity and inquiry helps ProofPilot stay closely aligned with the real-world needs of its users and ensures that its solutions are grounded in practical value. Fall in love with a problem, not a piece of tech. At the heart of every great solution is an even better question. Leadership by Design: Clarity, Trust, and Autonomy Joseph’s leadership philosophy is grounded in simplicity and trust. He believes that once the company’s direction is clear, leaders must focus on building capable teams and empowering them to act independently. “If the north star of the company is clear and well understood, all that is left to do is hire great people, set measurable goals, and let them go,” he says. This principle-based approach not only fosters accountability but also encourages innovation at all levels of the organization. It is a strategy that aligns well with ProofPilot’s agile and collaborative ethos. Staying Grounded: Avoiding the Allure of Trends In an industry awash with buzzwords and emerging technologies, Joseph is deliberate about maintaining focus. While terms like blockchain, artificial intelligence, and decentralized trials dominate discussions, he cautions against being swayed by hype. “We do not chase trends and buzzwords,” he says.

Digital Version In a world of rapid technological advancements and mounting societal challenges, many leaders struggle to blend innovation with purpose. However, as the Chief Executive Officer of MetaWorldX, Raza Jafri stands out as a visionary who has successfully charted this path. From an early interest in the interaction of systems and environments, Jafri has developed into a true visionary for digital twin technology and its applications to the metaverse, bringing AI to revolutionize the ways we interface and design our world. From the diverse cultural melting pot of Montreal, Jafri has made his journey to leading one of the most innovative companies in AI-driven metaverse space, as a story of passion, persistence, and purpose. Rooted at the core of MetaWorldX is his vision of a more intelligent, sustainable, and interconnected future-one that empowers the individual, business, and governments to make informed decisions and have profound societal impact. Let’s explore the journey of MetaWorldX and its revolutionary CEO, Raza Jafri. Redefining Reality: The Birth of MetaWorldX MetaWorldX started off as more than just a venture but was the result of a lifetime vision. Taking inspiration from the complexities in urban planning and the scope for virtual simulations, Jafri started building the platform to reflect the nuances of the real world. MetaWorldX today forms the digital twin hub for sectors where clients can predict and tackle the potential problems. MetaWorldX isn’t just about building virtual environments,” says Jafri. “It’s about translating data into decisions, unlocking new dimensions of problem-solving. This ethos places MetaWorldX as a leader in bridging the divide between physical and digital realities and offers solutions that are innovative but transformative. Pioneering digital twins for smarter decisions At the heart of MetaWorldX is cutting-edge digital twin technology that transforms real-world environments into digital formats. The twins are then powered by AI and the real-time data from buildings, infrastructure, and IoT devices. By creating these hyper-accurate virtual models, Jafri and his team empower clients to explore scenarios, predict outcomes, and make data-driven decisions that would be impossible in traditional systems. From urban planning to emergency response, the applications of MetaWorldX’s technology are both profound and practical. “One exciting aspect is how we can preempt disasters and optimize resource use, save time, money, even lives,” Jafri shares. A Metaverse Beyond Entertainment For many, the word “metaverse” evokes visions of virtual gaming and social hubs. But for Jafri, it’s a canvas for innovation that stretches far beyond recreation. He has envisioned the metaverse under his leadership as an instrument for real-world problem-solving for MetaWorldX. “Think of the metaverse as this experimental space where we can try out urban systems, build sustainable solutions, and prepare even for extraterrestrial challenges,” Jafri says. MetaWorldX leads the way in using metaverse environments for educational, construction, and cultural preservation domains, creating experiences that will yield tangible value. Sustainability as a Guiding Principle The approach of Jafri towards the leadership is very deep-rooted responsibility, and sustainability forms a backbone of the mission of MetaWorldX. The company reduces the carbon footprint while increasing the impact by integrating renewable energy solutions along with optimizing operational efficiency. “Our goal is to support not only technological progress but also the well-being of our planet,” Jafri asserts. MetaWorldX’s solutions include energy-efficient building management dashboards and environment-friendly digital twin applications that prove commitment to a greener, more sustainable future. Collaboration and Ecosystem of Innovation For MetaWorldX, collaboration is not just a strategy; it’s the foundation of its success. It has partnered with giants like AWS and IBM to amplify its impact and accelerate innovation.True progress happens when diverse minds come together,” says Jafri. “At MetaWorldX, we thrive on partnerships that challenge us to push boundaries.”These partnerships extend beyond the private sector to include governments and municipalities, ensuring that MetaWorldX’s solutions are tailored to real-world needs and challenges. Empowering a Team, Shaping a Legacy Jafri’s leadership style is as innovative as his vision for the company. His colleagues describe him as empathetic and hands-on, as he emphasizes building a culture of growth and resilience in his team. “As a leader, you’re only as strong as the people you empower,” he reflects. This ethos of teamwork is reflected in MetaWorldX’s success; every achievement represents the fruit of a passionate and highly competent team. The Future: What Raza Jafri Has Planned Raza Jafri foresees a future where AI, digital twins, and the metaverse are an integral part of daily life. This might be revolutionizing the health care workflow or designing tomorrow’s cities. “At MetaWorldX, we’re not just building technology; we’re building the future,” Jafri concludes. Through a blend of innovation, responsibility, and human-centric design, Raza Jafri and MetaWorldX are poised to lead the charge into an era of boundless potential. Final Thoughts: A Story of Innovation with Impact Raza Jafri’s journey—from a curious young boy captivated by the power of systems to the CEO of a transformative tech company—is a testament to the boundless possibilities of imagination and perseverance. His story reminds us that innovation is not just about creating something new but about creating something meaningful. As Jafri continues to chart bold directions for MetaWorldX, the work of his team is inspiring large dreams, responsible action, and purposeful leadership. In the future that Jafri envisions, something needs to be imagined and, thus built, one intelligent solution at a time.

Digital Version Sharon Terry’s path to becoming a leader in healthcare was forged by a deeply personal experience. In 1994, her children were diagnosed with pseudoxanthoma elasticum (PXE), a rare genetic disease that had no known treatment or cure at the time. As a mother with no scientific training, Sharon left her role as a chaplain and immersed herself in the world of medical research. She went on to found PXE International, discovering the gene responsible for the disease, and pioneered advocacy for genetic research. Her journey would ultimately lead her to Genetic Alliance, a nonprofit organization supporting communities affected by genetic conditions. Today, Sharon Terry serves as the President and CEO of Genetic Alliance. Since joining the organization in its 10th year, she has transformed it into a force for empowering individuals and communities to take control of their own health. Genetic Alliance is dedicated to patient advocacy, advancing healthcare through personalized approaches, and improving access to genetic testing for underserved populations globally. Sharon’s personal story is an inspiring example of how passion, resilience, and innovation can drive change. “We recognize the power and right of individuals, families, and communities to take charge of their own health.”  A Personal Mission Becomes a Global Movement Although Sharon did not found Genetic Alliance, her leadership since its early days has left an indelible mark on its mission and impact. “My deep commitment is to people who suffer from genetic diseases, not to genetics or biotech,” Sharon emphasizes. Her drive to create meaningful change in healthcare began with her children’s diagnosis, which led her to take extraordinary steps in launching research efforts and building infrastructure to support families in similar situations. Sharon’s work with PXE International laid the groundwork for the registry and biobank systems that Genetic Alliance would later expand to support multiple genetic conditions. In 2003, Genetic Alliance became the first organization to launch a lay-led, patient-driven registry platform, giving patients control over their data well before modern privacy laws came into effect. Sharon’s pioneering approach to patient advocacy has pushed Genetic Alliance to the forefront of the healthcare landscape, supporting the formation of advocacy groups and facilitating groundbreaking research. Envisioning the Future of Healthcare At the core of Genetic Alliance’s mission is the belief that individuals, families, and communities have the right to take charge of their own health. “In the coming years, we aim to expand our services to low- and middle-income countries,” Sharon explains. One of the organization’s most ambitious initiatives is iHope Genetic Health, a program that offers free whole-genome and exome sequencing to individuals in underserved areas. Sharon envisions iHope growing exponentially, allowing Genetic Alliance to diagnose undiagnosed individuals around the world and build healthcare capacity in low-resource settings. Sharon remains at the forefront of healthcare trends, particularly in the areas of genetic testing and AI-driven medical research. She believes that advancements in technology will allow communities to leapfrog traditional models of care and directly impact the future of healthcare.  Ethical Leadership and the Power of Collaboration Genetic Alliance’s values are shaped by Sharon’s commitment to patient experience and ethics. “Anything I’m going to ask of another, I need to ask first of myself,” she reflects, emphasizing the importance of authenticity in leadership. Her vision for healthcare is one that prioritizes patient needs above institutional interests, ensuring that ethical practices are central to every partnership. Under Sharon’s leadership, Genetic Alliance has fostered a culture of innovation, collaboration, and inclusivity. “We don’t really know another point of view than the participant’s,” she explains, reinforcing the organization’s patient-first approach. Tools like Gestalt Awareness Practice help create an environment where all voices are heard, supporting both personal and organizational growth. Driving Impact in an Evolving Industry As the biotech landscape continues to evolve, Sharon Terry sees tremendous opportunities for organizations like Genetic Alliance to lead the charge in addressing global health challenges. The organization’s ability to pivot and embrace new technologies like AI and genomics has positioned it as a leader in patient advocacy and personalized medicine. Through programs like iHope, Genetic Alliance is poised to make a lasting impact on the future of healthcare by addressing the needs of communities often left behind by traditional healthcare models. Sharon’s work is not only transforming how genetic research is conducted but also how communities can take ownership of their health journeys. Her leadership is driven by a profound sense of mission, and her unwavering focus on collaboration over competition has made Genetic Alliance a beacon of hope for patients around the world. “The future of healthcare is in distributed models, with the world’s poorest communities leapfrogging developed nations.”

Digital Version In the vibrant and culturally rich world of art in Africa, the name Tamzin Lovell is synonymous with innovation. As the CEO and Founder of Artfundi, Lovell is on a mission to transform the art industry, not just in Africa but globally, using technology as a key enabler. Her journey is one ofpassion, problem-solving, and relentless pursuit of better solutions for the art world. Having started her art career as a gallery owner, Lovell intimately understands the daily challenges faced by galleries, artists, museums, and collectors. But instead of accepting those challenges, she set out to create something that could help streamline and digitize an industry traditionally steeped in manual processes. “When I joined the art world, I quickly realized that it was difficult to manage all aspects of thebusiness – from cataloguing and curating, to protecting the art itself. The tools available were limited, and the processes were often outdated,” she reflects. “I was frustrated, and thatfrustration led me to design a software solution that could solve these inefficiencies. Later, Irealized that this need for digitization wasn’t unique to me – it was something the entire industry could benefit from.” This was the spark that ignited Artfundi, a platform designed to offer art businesses and professionals a way to better manage, secure, and showcase their collections. What began as apersonal quest for efficiency has grown into a broader mission: to contribute to Africa’s creative industry’s digital transformation and position it as a global leader in art and culture. “Be bold, be relentless, and have patience—building something impactful takes time.” Building Artfundi: Bridging the Gap Between Art and Tech Artfundi’s core focus is to make the art world more accessible, efficient, and professionalthrough its tech solutions. The platform offers a range of tools, from collection management andcataloging to art security and curating solutions. But Lovell is quick to point out that the visionbehind Artfundi goes beyond just technology. “Innovation isn’t all about tech,” she explains. “It’s about the human story, understanding the jobs that need to be done, and finding ways to make them easier. For us, the real innovation is in simplifying the complex processes that professionals in the art world face daily.” Lovell’s goal is to make Artfundi a tool that works for everyone, regardless of their technical expertise. “The tech should be so intuitive that an intern can use it as well as a seasoned director, and they should be able to generate reports or insights instantly, even while on the phone with aclient,” she says. “That’s how we know we’ve succeeded – when the technology doesn’t get inthe way, but rather enables people to excel at their work.” This approach has made Artfundi a standout in the art-tech space, particularly within Africa, where the intersection of art and technology is still emerging. Lovell is committed to making sure Africa plays a leading role in this transformation. “Artfundi’s mission is to empower Africa’s creative industry, making it easier and faster to succeed.” Shaping the Future of Africa’s Creative Industry Lovell’s vision for Artfundi is deeply intertwined with her vision for Africa’s role in the global art scene. “Africa is a continent brimming with creativity, but it often lacks the infrastructure tosupport and showcase its talents on the world stage. Through technology, we can change that,” she shares. For Lovell, Artfundi’s mission isn’t just about helping art businesses run more smoothly – it’s about contributing to a broader digital transformation in Africa’s creative industries. “We want to make sure that artists and art from Africa are protected, preserved, and showcased to the world.Our platform helps galleries, museums and collectors do that, and in turn, helps Africa tell itsstories to a global audience,” Lovell explains. She also sees technology playing a crucial role in preserving Africa’s rich cultural heritage. “Digital archiving and preservation are incredibly important. By digitizing collections and archives, we’re ensuring that future generations can access and learn from Africa’s artistic legacy,” she adds. Innovating at the Intersection of Art and Technology Artfundi has been at the forefront of several key innovations that are helping to reshape how art is managed and experienced. “Our art management software is designed to make life easier for art professionals, and we’re constantly refining it to ensure it meets the evolving needs of our users,” Lovell says. Some of the platform’s recent innovations include advanced physical and data security features, designed to protect valuable art collections from both physical theft and cyber threats. “We’re particularly proud of our developments in these areas, as they address two of the biggestconcerns for art institutions today – how to keep their collections safe and how to ensure the integrity of their digital data,” she notes. A Leadership Style Rooted in Values As a leader, Lovell’s approach is guided by core values that she has embedded into Artfundi’sculture: fearlessness, commitment, synergy, and growth. “We’re a company that takes calculatedrisks, but we also focus on creating a positive, collaborative environment where everyone’s voiceis heard,” she explains. One of the ways Lovell fosters this environment is through “Focus Fridays,” a day dedicated to uninterrupted thinking time and learning. “We don’t hold meetings on Fridays. Instead, the team can focus on personal growth, research, and coming up with new ideas. It’s amazing what happens when you give people the space to think,” she shares. Her leadership style is also about empowering her team to take ownership of their work and encouraging cross-disciplinary collaboration. “Good ideas can come from anywhere, and I want to create a space where people feel comfortable sharing them. That’s how innovation happens,” Lovell says. Sustainability and Responsibility Though Artfundi’s environmental footprint is small, sustainability remains a key focus forLovell. “We’re a fully remote company, and we’ve been that way from day one. This not only reduces our carbon footprint but also allows us to integrate eco-friendly practices into every part of our business,” she explains. From going paperless to using energy-efficient cloud solutions, to ISO27001 compliant practices, Artfundi is proof that a tech company

Digital Version Josh Mangum stands at the forefront of digital marketing not by following trends but by setting them. As the Founder of WiT Group, he has transformed obstacles into opportunities, leading his team with a blend of bold innovation and strategic insight. This profile delves into Josh’s unique journey—from his early career decisions that defied conventional wisdom to the creation of a performance-driven agency that consistently exceeds expectations.  Early Career and Inspiration Josh Mangum’s entry into digital marketing was a decisive and strategic move during a period of market saturation. Graduating in 2008, Josh faced a competitive job market with limited opportunities for new marketing professionals. Seizing this moment, he chose to focus on digital marketing, an emerging field with boundless potential and fewer competitors. This decision was driven by a clear vision of positioning himself at the forefront of a transformative industry. In 2011, Josh founded WiT Group with a bold mission: to establish a performance-driven agency that consistently delivers exceptional client results. The agency’s guiding principle, embodied in the motto “Whatever It Takes,” reflects Josh’s commitment to overcoming obstacles and achieving client success. This foundational philosophy has been instrumental in shaping the agency’s approach and growth trajectory. The onset of the COVID-19 pandemic in early 2020 presented an unprecedented challenge for WiT Group, coinciding with the agency’s official transition to a full-service model. Josh’s leadership during this crisis was marked by adaptability and resilience. Faced with the need to adjust the agency’s pricing model and manage complex operational issues, Josh navigated these challenges with a blend of strategic insight and innovative solutions. His efforts ensured that WiT Group weathered the storm and emerged from the pandemic stronger and more resilient. “Strategic moves often arise from recognizing unique opportunities in challenging markets.” Starting WiT Group: A Story of Persistence WiT Group’s Objective-Based Marketing (OBM) model is unique, setting it apart from other traditional marketing agencies. The approach concentrates on aligning clients’ objectives with their marketing strategies so that each activity aims to obtain measurable outcomes rather than finishing tasks. One example demonstrating how WiT Group applies OBM is its work with Financial Advisor Training Institute. To address user experience and functionality concerns, the team began overhauling the out-of-date and ineffective website. The website was successfully modernized, leading to an increase in leads and enrollments that substantiates the results-oriented approach as productive. In this respect, the case study demonstrates how a strategic concentration on customer objectives can drive significant growth and success. Accountability and performance are the defining characteristics of the OBM approach. Unlike traditional agencies that may offer a broad range of services, WiT Group’s strategies are created to achieve specific client goals. This commitment to results and performance has been a key driver of the agency’s success and a defining feature of its approach. “Accountability is the cornerstone that sets us apart from traditional agencies.”  Leadership and Team Development As the leader of WiT Group, Josh Mangum has experienced numerous rewarding moments, particularly witnessing clients’ success and team members’ professional growth. From guiding startups to achieving remarkable milestones to observing team members evolve from entry-level roles to key leadership positions, these experiences have been a source of great pride for Josh. One notable achievement is the professional development of Aidan Eaton, who began as an intern in 2017 and has since risen to the role of Managing Partner and Creative Director. This transformation exemplifies the growth opportunities available within WiT Group and reflects Josh’s commitment to fostering talent and celebrating team achievements. Josh’s leadership style fosters a culture of innovation and excellence. At WiT Group, the performance-driven model naturally encourages creative solutions and continuous improvement. This focus on results and innovation has been instrumental in the agency’s success and its ability to maintain a leading position in the digital marketing industry. Innovative Marketing Strategies and Industry Insights Josh Mangum has been involved in Inbound Marketing for over a decade, an experience that has given him a lot of knowledge about the future of this industry. He highlights several major trends influencing digital marketing, such as embedding AI technology, expanding the scope of marketing platforms, and reenergizing creative advertising. AI technology, being part of promotion initiatives, provides better solutions to improve effectiveness and productivity. The possibility to integrate AI in different areas of marketing is important to Josh; therefore, he stresses that it is crucial to find a balance between transforming technological contribution with human creativity and strategic thinking (Mangum, 2017). This ensures his marketing campaigns are inventive and innovative to achieve client results. As one trend, Mr. Mangum observes that there is growing diversification in terms of marketing platforms. Instead of sticking with traditional Google or Amazon Ads, businesses are increasingly being exposed to various digital environments, including niche ones like Reddit and Twitter. This also means that companies should be either platform-specific agencies or have competence across diverse channels for their marketing services. Additionally, there is a resurgence of interest in creative and story-driven advertising. As the industry moves away from purely data-driven approaches, there is a growing demand for innovative and engaging creative strategies. This shift towards storytelling and creativity reflects a desire for more meaningful and impactful advertising experiences. “Innovation and storytelling are reclaiming their importance in advertising.”  Embracing Automation and AI Automation and AI serve as strategic components of WiT Group’s marketing strategies, employed to enhance both efficiency and effectiveness. AI tools are used for research, process optimization, and improving meeting recaps. Still, Josh remains committed to ensuring that human decision-making and creative thinking are at the heart of successful marketing strategies. Josh’s approach to AI emphasizes its role as a supportive tool rather than a replacement for human insight. By leveraging AI for research and optimization while focusing on creativity and strategic thinking, WiT Group ensures its marketing strategies are innovative and effective. Data and analytics are also central to the agency’s approach. By working closely with clients to understand their goals and establish effective performance metrics, WiT Group develops strategic

Digital Version In the rapidly evolving world of technology, Peppermint Company stands as a shining example of what innovation, creativity, and leadership can achieve. At the heart of Peppermint’s tech-driven vision is Kevin Sabbe, the Chief Technology Officer (CTO) for Peppermint Cambodia. With a career that spans several countries, industries, and leadership roles, Kevin’s journey is a testament to the transformative power of technology and the importance of fostering a collaborative, innovative environment within tech teams. In this interview, Kevin shares insights on his career path, the future of technology, and how Peppermint is driving change across Cambodia and the broader region. From Developer to CTO: A Journey of Growth and Leadership When asked about his journey to becoming CTO, Kevin reflects on his early days as a developer, which laid the foundation for his leadership style today. “My journey started as a developer, and over time I moved into a lead developer role.” His path was not linear, but rather shaped by continuous learning and the ability to adapt to new challenges. Kevin’s experience at the Kirirom Institute of Technology in Cambodia also played a crucial role in his development as a leader. “I taught Python through bootcamps to a total of 200 students over nine bootcamps. This experience gave me a broader perspective on technology and leadership.” Teaching gave him not only technical expertise but also a deeper understanding of how to inspire and lead others. It was a stepping stone toward his role as CTO, where he could combine his love for technology with his passion for leadership. “Becoming CTO felt like a natural progression,” Kevin says, reflecting on the opportunity he seized at Peppermint. “When the opportunity came up, I was excited to take on the challenge.” One of the key elements of his success has been leveraging his extensive network. “I also leveraged my network to bring in talented people from my past experiences, which has been a key part of our growth.” Vision for Technology in Cambodia and Beyond At Peppermint, innovation is not just a buzzword but a core part of the company’s DNA. Under Kevin’s leadership, the company has set its sights on not only driving technological growth in Cambodia but also influencing the broader region. “At Peppermint, we’re committed to pushing the boundaries of innovation,” Kevin says. The company’s vision is to utilize technology to drive both short-term and long-term growth for businesses in the region. Peppermint’s teams span across multiple countries, including France, Tunisia, Cambodia, and Japan, giving the company a unique advantage. “We’re not only focused on technology itself but also on how it can bring real, tangible value to people and businesses in our communities.” This multi-regional presence allows Peppermint to apply global insights to local markets, helping businesses grow sustainably while staying competitive. Innovations Under Kevin’s Leadership One of the most significant achievements under Kevin’s leadership has been the automation of internal processes using AI. This innovation has not only improved efficiency but also freed up time and resources for Peppermint to focus on delivering value to its clients. “We’ve worked on integrating AI in ways that add real value, not just internally but in our clients’ projects as well.” AI isn’t just a tool for internal optimization at Peppermint; it’s a cornerstone of the company’s future-facing strategy. The company is integrating AI into client projects, ensuring that these technologies create tangible, real-world benefits. Leadership Values: Balancing Innovation with Humility When asked about his leadership style, Kevin emphasizes balance. “My leadership style is about balance—between innovation and practicality, between encouraging bold ideas and learning from our mistakes.” He believes that leading with humility is crucial, ensuring that all team members feel valued and heard. “I try to foster an environment where collaboration is key,” Kevin says. He focuses on creating a team culture where challenges are faced collectively. “It’s important for me that the best ideas come forward, regardless of who they come from.” This philosophy extends to how Kevin handles failure and success. Mistakes are seen as opportunities for growth, and success is a shared celebration. Fostering a Culture of Innovation and Creativity Innovation is at the heart of everything Peppermint does, and Kevin has worked hard to create a culture that supports creativity. “We often host hackathons and themed events where small teams work together on a specific challenge,” Kevin explains. These events not only bring the team closer but also generate ideas that often end up being implemented in internal projects or for clients. By fostering a culture of experimentation, Kevin ensures that creativity is woven into the daily work of his tech teams. “We don’t micromanage our teams and believe in giving them the freedom to explore their own solutions,” he says. This autonomy empowers the team, fostering a sense of ownership and accountability that drives innovation. Future Trends in Technology: AI and Sustainability Looking ahead, Kevin identifies two major trends that will shape the technology sector: AI and sustainability. “AI is already a big trend, and I see it continuing to grow rapidly,” Kevin predicts. The ability of AI to drive everything from automation to decision-making means that companies that successfully integrate it will gain a competitive edge. Sustainability is another area where Kevin sees technology playing a pivotal role. “I also see a growing focus on sustainability, where technology will play a key role in optimizing resources and reducing environmental impacts.” Peppermint is already preparing for these trends by investing in research and development in AI and machine learning, ensuring that the company stays ahead of the curve. Tackling Challenges and Seizing Opportunities With its strong emphasis on R&D and adaptability, Peppermint is well-positioned to tackle the challenges and seize the opportunities presented by these trends. “We’re investing in AI and machine learning to ensure we’re prepared for the future,” Kevin says. The company is constantly evolving, with a clear focus on making emerging technologies practical and valuable for clients. Sustainability at the Core of Technology Solutions Sustainability isn’t just