As Vice President of HR & Total Rewards Solutions at The Talent Company, Kathleen Jinkerson stands at the forefront of strategic HR consulting in Canada. With over a decade at the firm, she has played a pivotal role in shaping its mission, strengthening its client partnerships, and championing customized people strategies that drive long-term organizational success. The Talent Company Ltd. is a fully Canadian-owned and operated organization recognized for delivering customized HR consulting and talent management services. At its core, the company’s mission is simple yet powerful: to help organizations achieve their goals through their people. “Cookie cutters are for baking—they’re not for HR,” Kathleen says with a smile. “We recognize the importance of gaining insight into each client’s distinct culture and environment. Our strength lies in moving beyond one-size-fits-all approaches to deliver customized, practical, and impactful solutions.” Meaningful change doesn’t happen by following a script—it takes curiosity, courage, and a deep understanding of people. That’s the kind of work that drives me every day. Empowering Clients Through Strategic, Personalized HR Solutions The Talent Company offers deep expertise across the entire HR landscape, including recruitment, compensation and total rewards, leadership development, team effectiveness, talent management, and career transitions. What distinguishes the firm is its hands-on, integrated, end-to-end approach to problem-solving and transformation. “Our team is made up of former HR and business leaders who bring real-world experience,” Kathleen notes. “They understand the operational realities of getting things done and are well-versed in both research and proven practices.” This combination of practical experience and thought leadership allows The Talent Company to bridge the gap between strategy and execution. Every engagement begins with active listening and deep discovery to align solutions with each client’s values, goals, and current business environment. The Talent Company’s Consultants will then support the client in executing on their prioritized actions, creating the policies, processes, and programs required to deliver positive experiences and results. “We don’t consider a project successful unless the client is able to sustain the behaviour or outcomes over the long term,” Kathleen emphasizes. “That’s the true test of delivering value.” Total Rewards as a Strategic Lever for Growth Kathleen’s particular area of expertise—total rewards—has evolved into a powerful lever for driving business results when delivered effectively. In today’s competitive talent landscape, organizations can no longer rely on outdated compensation models or generic incentive programs. “I’m obsessed with helping clients develop effective, future-ready rewards strategies,” she says. “It’s about building programs that reflect where the company is today while also setting them up for where they’re headed.” Each rewards strategy begins with evidence-based decision-making and a deep understanding of the organization’s business model, talent strategy, and workplace culture. Kathleen and her team use credible market data, regulatory expertise, internal insights, and in-depth analysis to shape customized recommendations—from compensation philosophy and salary structures to pay equity reviews and performance-based pay frameworks. “We don’t just help solve for today’s challenges,” she adds. “We help our clients anticipate emerging trends, such as pay transparency, and design programs that can scale with business growth.” In a world of increasing complexity and heightened employee expectations, the ability to design meaningful, flexible rewards programs gives HR and business leaders the strategic edge they need to attract, retain, and motivate top talent. The most impactful solutions come from truly listening—every organization has its own story, and our job is to help them tell it better through their people strategies. Evolving in Step with Canada’s Changing Business Landscape With the workplace evolving at unprecedented speed, The Talent Company remains agile and responsive. Whether navigating the ethical implications of AI, crafting hybrid work policies, or promoting equity and inclusion, the firm continually adapts its services to reflect the changing landscape of work in Canada. Kathleen points to the company’s ability to address shifting legislative, economic, and social forces while maintaining its core values. “We’ve enhanced our total rewards offerings to meet demand for pay equity audits and transparent compensation practices. We’ve developed leadership programs to help organizations build future-ready skills,” she explains. “And through our HR on-demand team, we offer scalable support for companies undergoing M&A, transformation, or major leadership changes.” What remains constant is the firm’s commitment to helping clients make data-driven, thoughtful decisions that reflect both current realities and future possibilities. “We don’t chase every trend,” Kathleen says. “Instead, we focus on what matters—delivering practical solutions that make a real impact.” The world of work is shifting fast, but our focus remains steady—supporting clients with practical, forward-thinking solutions that reflect today’s realities and tomorrow’s opportunities. Delivering Results That Last One of the firm’s proudest recent initiatives involved a large-scale leadership development program tailored for new Directors. After identifying gaps through their annual performance and talent review process, a client engaged The Talent Company to design a solution that would enhance core leadership competencies. “We created a program focused on strategic thinking, performance management, decision-making, and change leadership,” Kathleen recalls. “We adopted the 70-20-10 learning framework to integrate structured training with hands-on experience and collaborative peer support.” The result? Participants developed stronger strategic insight, improved their ability to collaborate across teams, and gained greater confidence in their leadership abilities. Now entering its fourth year, the program has become a cornerstone of the client’s leadership development strategy. “It’s truly fulfilling to witness the long-term difference our efforts make,” she shares. “That’s the true purpose behind what we do.” Staying Ahead of the Curve Serving clients across diverse industries—from tech startups and public sector agencies to manufacturing firms and national retailers—means The Talent Company must continuously stay ahead of emerging trends while ensuring its solutions are scalable and adaptable. “Our clients want modernized HR practices that drive results,” says Kathleen. “To deliver on that, we lean on a mix of rigorous research, deep domain expertise, and strong connections within the HR community.” The firm maintains strategic partnerships with independent research organizations like the Institute for Corporate Productivity, conducts its own surveys and forums, and remains actively engaged with HR and business leaders across Canada and beyond. “These

In Poland’s rapidly evolving business landscape, innovation, inclusivity, and clarity have become vital pillars of progress. At the forefront of this transformation stands Paula Pul, Co-founder and Managing Partner of LAWMORE. Her journey from a law student to a pioneering leader in the legal field reflects an inspiring blend of vision, empathy, and practical execution. Through LAWMORE, Paula has not only reimagined how legal services can be delivered but also championed the role of women in business, catalyzing a new narrative of empowerment and leadership. At LAWMORE, we’ve reimagined how legal services can be delivered—offering clarity, accessibility, and practical solutions to the innovators and entrepreneurs driving progress. My journey has always been about challenging the status quo and creating a space where women in business are empowered to lead and thrive. The Inspiration Behind LAWMORE The concept of LAWMORE was born during Paula’s final year at university, a time when she was actively engaged in a student organization that supported young entrepreneurs. While organizing events for emerging business leaders, she quickly identified a pressing issue. Startups and tech-driven businesses were in dire need of legal support that understood their unique challenges. Traditional law firms were not equipped to speak the language of innovation or to provide guidance aligned with the pace and complexities of the tech world. Inspired by the advancements in the United States, where the legal industry had successfully adapted to meet the needs of startups, Paula envisioned a firm that would offer similar services in Poland. This meant providing legal advice that was not only accurate but also practical, clear, and tailored to the unique needs of innovators and entrepreneurs. LAWMORE was thus created to bridge this gap, emphasizing clarity, accessibility, and a deep understanding of the business world. From the beginning, the firm positioned itself not just as a legal advisor but as a strategic partner offering business-aligned solutions. Balancing Leadership with Strategy and Values As Co-founder and Managing Partner, Paula plays a dynamic and multifaceted role. One of her core challenges is ensuring that leadership and business strategy remain aligned with LAWMORE’s foundational values: clarity, practicality, and innovation. To do this, she has implemented a leadership model rooted in open communication, transparency, and agile responsiveness. Paula holds regular check-ins with her team, facilitates ongoing strategic sessions, and maintains constant feedback loops. These measures ensure that day-to-day operations reflect the broader goals of the firm. By clearly communicating expectations and cultivating a culture of mutual accountability, she empowers her team to take initiative while staying true to the firm’s ethos. Even in a fast-paced legal environment, this structure allows LAWMORE to maintain its commitment to delivering exceptional service with a human-centered approach. Championing Women in Business and Law Over the past decade, Paula has witnessed a transformative shift in the role of women in Poland’s business and legal sectors. From her early days navigating the startup ecosystem, she observed a stark underrepresentation of women among founders and investors. That reality is slowly changing. Today, an increasing number of women are launching startups and securing positions within venture capital firms. Despite this progress, barriers persist, such as stereotypes, limited access to funding, and exclusion from influential networks. To address these systemic challenges, Paula co-founded MEET HER, an initiative dedicated to empowering women in business. MEET HER provides mentoring, knowledge-sharing opportunities, and access to strategic networks that can propel women forward in their careers. By fostering a supportive and resource-rich environment, the initiative aims to accelerate the inclusion and impact of women in Poland’s professional landscape. Overcoming Challenges as a Young Female Leader Launching LAWMORE at just 24 years old, Paula faced considerable skepticism regarding her capabilities. In an industry historically dominated by older men, her age and gender often overshadowed her qualifications. She found herself needing to work harder, prepare more thoroughly, and consistently prove her expertise. Instead of allowing these doubts to undermine her, Paula turned them into motivation. By focusing on results and letting her work speak for itself, she gradually earned the respect and trust of clients and peers alike. Her experience has shaped a strong belief in the importance of authenticity and resilience. Today, she encourages other women to remain confident in their abilities and to challenge outdated perceptions through action and excellence. Navigating the Future of the Legal Industry Poland’s legal industry is undergoing swift changes, driven by technological advancements that are transforming both the delivery of legal services and client expectations. Paula highlights the growing influence of LegalTech, automation tools, and AI-driven analytics as powerful forces that are changing the way legal professionals work and engage with clients. LAWMORE is staying ahead of these changes by actively investing in technological solutions that streamline internal operations and improve client engagement. The firm also keeps a close eye on global best practices, particularly from markets like the United States, where innovation in legal services is more advanced. By participating in industry conferences and collaborative projects, LAWMORE maintains its position as a forward-thinking firm ready to meet the challenges of tomorrow. Fostering an Inclusive and Supportive Workplace At LAWMORE, inclusivity is not treated as an isolated initiative but as a guiding principle embedded into the company culture. Paula and her team have built a flexible work model that supports diverse lifestyles and responsibilities. This hybrid approach allows employees to manage their schedules in a way that suits both their professional and personal needs. Professional development is another cornerstone of LAWMORE’s inclusivity. The firm funds individualized training programs tailored to each team member’s interests and career goals. While these initiatives are available to all employees, they particularly support women by creating an environment where growth and leadership are nurtured holistically. Advice to Aspiring Female Entrepreneurs and Legal Professionals Paula’s message to aspiring female entrepreneurs is one of courage, continuous learning, and community. She highlights that mistakes serve as valuable lessons, paving the way for personal and professional growth. Investing in education and skill-building should be an ongoing process, and seeking mentorship can provide vital support along

In the ever-evolving landscape of dental science, few professionals embody the seamless integration of clinical expertise, business acumen, and global thought leadership like Dr. Nilesh R. Parmar. A multi-award-winning dentist, a Forbes Business Council member, and a respected figure in the world of prosthodontics, implantology, and orthodontics, Dr. Parmar’s journey is defined by a commitment to holistic patient care, continual innovation, and the drive to elevate the profession. From the operatory to the boardroom, Dr. Parmar bridges the gap between science and strategy, leveraging his interdisciplinary knowledge and entrepreneurial insight to redefine what modern dentistry can be. In this exclusive feature, he shares his perspective on the integration of specialties, the influence of global business networks, the future of dental technology, and the role of thought leadership in shaping the next generation of dental professionals. True innovation in dentistry isn’t just about advanced techniques—it’s about integrating science, strategy, and compassion to create a holistic experience that elevates both patient care and the profession itself.” A Multidisciplinary Clinical Philosophy With advanced training across prosthodontics, implant dentistry, and orthodontics, Dr. Parmar approaches clinical practice not through the lens of separate specialties, but through an integrated, patient-centric framework. “Rather than viewing these disciplines in isolation, I approach each case holistically,” he explains. “Optimal outcomes often require synergy between specialties. Every treatment plan is built with the understanding that functional, aesthetic, and long-term results are best achieved when disciplines complement each other.” This philosophy has become a cornerstone of his practice, allowing for tailored solutions that address the full scope of patient needs—from cosmetic improvements to complex restorative procedures. Dentistry Through a Global Business Lens As a member of the prestigious Forbes Business Council, Dr. Parmar has been exposed to a wide array of thought leaders and entrepreneurial minds from across industries. This experience has profoundly reshaped his view of dentistry—not just as a clinical science, but as a dynamic business with untapped potential. “Engaging with leaders from diverse sectors has helped me understand the importance of innovation, scalability, and brand-building within healthcare,” he says. “Dentistry is rooted in clinical excellence, but long-term impact also relies on how we manage operations, market our services, and lead our teams.” Through this global network, he has honed a strategic approach to practice management—adopting technologies that enhance care, optimizing workflows, and placing greater emphasis on patient experience design. The exposure to high-level business conversations has also influenced how he communicates value, builds partnerships, and positions his brand in a competitive marketplace. The Future of Orthodontics and Dental Science As we look toward 2025 and beyond, Dr. Parmar identifies three critical trends that are set to redefine the field of orthodontics and dental science: artificial intelligence, the rise of clear aligners, and the integration of 3D printing. “AI-powered treatment planning is enabling precise, predictive modeling of tooth movement, which increases both efficiency and patient satisfaction,” he shares. Clear aligner therapy, once limited in scope, has expanded to treat more complex cases with greater speed and accuracy, thanks to material advancements and data-driven planning. Perhaps most transformative is the adoption of 3D printing technologies. “We can now produce orthodontic appliances in-house with rapid turnaround, which reduces costs and improves the patient experience,” he explains. Dr. Parmar also emphasizes the growing importance of sustainability in dental care—highlighting the shift toward eco-conscious materials and energy-efficient technologies that align with patient values and global environmental goals. Business Acumen Meets Clinical Leadership Dr. Parmar’s pursuit of an MBA was not just an academic decision—it was a pivotal turning point in how he leads, innovates, and manages within the dental profession. “The MBA gave me a broader lens through which to view dentistry. I began to think more strategically—not only about treatment planning, but also about systems, team performance, and business growth,” he says. With sharpened leadership skills, Dr. Parmar focuses on cultivating a high-performance culture in his clinics. This includes clear communication, data-driven decision-making, and a strong emphasis on team accountability and development. It also empowered him to launch his healthcare consultancy—a venture that supports dental practices in improving operational efficiency and embracing innovation. “I now see dentistry as a platform to build ventures, influence health systems, and even attract sponsorships for my other passions, like motorsports. It is about seeing the bigger picture and having the confidence to take bold steps.” Navigating the Modern Patient Experience One of the defining challenges for today’s dental practitioners, according to Dr. Parmar, lies in meeting the increasingly high expectations of patients—who now demand more than clinical results. They want convenience, comfort, and a personalized experience. “Dentistry is no longer just about oral health—it’s tied to aesthetics, efficiency, and even ambiance,” he reflects. “Balancing those expectations with the reality of evidence-based, time-intensive clinical work is not easy.” Yet, for Dr. Parmar, this challenge represents an opportunity. By designing patient journeys that consider every touchpoint—from digital onboarding to post-treatment follow-up—he ensures a service that is as seamless as it is effective. Embracing Continuous Learning and Technological Evolution In such a fast-paced industry, staying current is non-negotiable. Dr. Parmar actively engages with the latest research, attends global conferences, and integrates new technologies as they emerge. “Digital dentistry, AI, and virtual consultations are changing everything. They streamline workflows, improve diagnostics, and make care more accessible,” he says. “We’re heading into an era where personalization, speed, and data will define the patient experience.” The Power of Thought Leadership and Personal Branding Dr. Parmar’s strong presence on professional platforms like LinkedIn is no accident. He believes personal branding and thought leadership are now essential for healthcare professionals. “Having a strong online presence helps us communicate our mission and what we stand for. It builds trust with patients, attracts talent, and opens doors to new opportunities,” he explains. For Dr. Parmar, authenticity and consistency are key. Sharing insights, engaging in dialogue, and contributing to industry conversations has positioned him as not just a clinician, but a leader with influence. “Thought leadership lets us shape the narrative. Instead of reacting to changes in our industry,

Wearable technology has come a long way in recent years, with innovations emerging across various industries that have the potential to transform both consumer and industrial applications. As the Founder and Managing Director of Feraru Dynamics, Andrei Feraru is at the forefront of this revolution, pioneering advancements in the field of wearable tech. Through his company, Feraru Dynamics, he has led the development of innovative solutions that are addressing significant health and safety challenges, specifically in the realm of Occupational Health. In this interview, Andrei shares his journey of founding Feraru Dynamics, his passion for wearable technology, the unique challenges faced by his company, and his vision for the future of this rapidly evolving industry. At HAV-Sentry, our vision is to redefine safety through innovation — bringing the latest sensor technology into Occupational Health to protect and empower every individual at work. The Inspiration Behind Feraru Dynamics Andrei Feraru’s interest in wearable technology was sparked early in his engineering career, particularly during his role as a Product Safety Engineer at Rolls-Royce Plc, where he started exploring the intersection of biomedical engineering and human body mechanics. His work focused primarily on understanding the effects of vibrations on the human body, which led to his interest in Hand Arm Vibration Syndrome (HAVS), a serious condition affecting workers who are exposed to hand-arm vibration over prolonged periods. While touring a factory in Derby, Andrei was introduced to the concept of Hand-Arm Vibration Syndrome (HAVS) for the first time. Intrigued by the potential risks posed to workers in industries such as manufacturing and construction, Andrei took it upon himself to research the topic. As he delved deeper into the existing solutions for preventing HAVS, it became clear to him that the current monitoring technology was inadequate. No wearable device existed that could comprehensively measure all the relevant parameters—such as vibration amplitude, frequency, exposure time, grip force, ergonomic posture, and anthropometric data—required to accurately assess vibration exposure and prevent the onset of HAVS. Recognizing the gap in the market, Andrei set out to develop his own measurement device that complied with ISO standards and UK guidance. The result was the creation of the HAV-Sentry, a wearable technology designed to measure vibration exposure in real-time and prevent the risks associated with HAVS. “My vision for HAV-Sentry’s role in the wearable technology space is to bring the latest sensor technology into Occupational Health and ensure people stay safe at work,” Andrei explains. “It’s about solving a real problem in the workplace while leveraging the power of wearable technology to keep workers safe.” In 2018, when the proof of concept was established and it was time to set up a Start-Up, Andrei reached out to his brother Vlad, a recent graduate from Coventry University at the time, and together they formed a team and raised investment to commercialise the intellectual property. Feraru Dynamics’ Differentiation in the Wearable Tech Industry Feraru Dynamics has quickly established itself as a unique player in the rapidly growing wearable technology industry. HAV-Sentry, the flagship product of the company, is a wireless and ergonomic wearable designed in full compliance with HSE regulations and aligned with ISO standards 5349 and 8041. According to Andrei, what sets Feraru Dynamics apart is its relentless focus on compliance and user comfort, as well as the company’s ability to push the boundaries of existing wearable technology. “We are the only comfortable wearable technology that meets the standards of the Health and Safety Executive (HSE) and ISO, which is a significant achievement in itself,” Andrei explains. “In 2017, the HSE made the statement that wearable gloves could not measure vibration exposure in a way that would be considered compliant. I saw an opportunity to change that narrative and create the first compliant glove that could measure vibration and other relevant parameters directly at the palm of the hand.” With nearly five years of research and development and an investment of nearly one million GBP, Andrei and his team succeeded in creating a wearable technology that complied with these stringent standards. This breakthrough was validated when Feraru Dynamics’ HAV-Sentry product was tested by vibration specialists at Buxton Labs in collaboration with the HSE. In December 2023, the HSE revised its official guidance to acknowledge that accurate measurements of vibration according to ISO standards can be made at the palm of the hand. “What we have created is not only compliant, but also user-friendly,” Andrei emphasizes. “The HAV-Sentry is built for comfort, allowing it to be worn during work without interfering with tasks. There are no tool attachments, no hanging wires, and no interruptions to workers’ daily tasks. It’s designed to provide real-time feedback, notifying workers when they need to stop to prevent dangerous exposure.” Staying Ahead of the Curve: Adaptation to Industry Shifts The wearable technology market has seen significant growth in recent years, particularly in the consumer and industrial sectors. As the demand for more advanced and specialized wearables continues to grow, companies like Feraru Dynamics must remain agile in adapting to industry changes and technological advancements. Andrei believes that Feraru Dynamics is ahead of the curve in the industrial application of wearable technology. “Our wearable technology, particularly in the space of HAVS, is at least seven years ahead of anything else on the market,” he explains. “2025 will be our second commercial year since incorporation, and we are growing faster than we initially forecasted.” The company is focused on maintaining its competitive edge by reinvesting revenue and seeking additional investment to fuel its growth. Andrei’s vision for Feraru Dynamics extends beyond HAV-Sentry; he sees the company as a leader in Occupational Health and Safety, with plans to introduce additional wearable technologies to address other workplace hazards. Feraru Dynamics’ commitment to innovation is further demonstrated by its efforts to incorporate artificial intelligence (AI) and machine learning (ML) into its wearable devices. Andrei explains that the company is working on AI models that can predict how long an individual operator can continue working with vibrating tools before developing symptoms of HAVS. This predictive

Digital Version In a world where digital transformation is reshaping industries at an unprecedented pace, connectivity is the backbone that enables progress, innovation, and inclusion. At the helm of REDtone Digital Services, Mahnoor Nadeem stands as a beacon of purpose-driven leadership, charting a bold path forward for the telecom sector. Her journey into the world of telecommunications and digital services reflects a blend of legal precision, entrepreneurial spirit, and a deep commitment to empowering communities through technology. Connectivity isn’t just about linking devices – it’s about connecting people to opportunities, communities to progress, and ideas to impact. At REDtone, our mission is to build an inclusive digital future where innovation is powered by purpose. From Legal Training to Leading Digital Transformation Mahnoor Nadeem’s entry into the telecom industry was not a conventional one. Trained as a barrister in the United Kingdom, she earned her LLB and LLM from City, University of London, and completed the Bar Professional Training Course at the Honourable Society of Lincoln’s Inn. Her legal background provided her with a strong analytical foundation and an appreciation for structure and governance, qualities that would later become instrumental in her leadership journey. Growing up alongside the growth of REDtone, Mahnoor witnessed the transformative power of connectivity from an early age. She saw how it could drive progress, enable innovation, and uplift communities. This early exposure planted the seeds for a deeper calling. In 2019, she began her journey with the REDtone Group as Group Vice President, a role that paved the way for her appointment as Chief Executive Officer of REDtone Digital Services. With this transition, she brought not only strategic acumen but also a personal mission to bridge digital divides and deliver meaningful impact. Under her leadership, REDtone Digital Services has launched a series of forward-looking initiatives. These include Redrackx, a robust cloud platform; Secure Bee, a cybersecurity service suite; and Redlinkx, a connectivity provider for consumers and small to medium-sized enterprises. In addition, the company has expanded its managed services and deepened its cybersecurity capabilities through strategic partnerships with global leaders such as Palo Alto Networks, SolarWinds, and Checkmarx. Each of these efforts reflects a steadfast commitment to building secure, scalable, and inclusive digital ecosystems. The Trends Defining the Next Chapter of Telecom Innovation The telecom industry is experiencing rapid transformation, and Mahnoor is keenly aware of the technological and societal trends that are shaping its future. Among the most influential trends she identifies is the rise of artificial intelligence in network management. AI-driven networks are revolutionising how infrastructure is maintained and optimised, introducing predictive maintenance and automated troubleshooting that significantly enhance performance and reliability. Equally transformative is the shift toward cloud-native architectures. These allow telecom operators to build and deploy services with greater speed and flexibility, supporting a more agile response to market needs. Edge computing is also gaining traction, bringing data processing closer to the source and enabling low-latency solutions for real-time applications. With the continued rollout of 5G and the emergence of private 5G networks, new opportunities are opening across industries. However, as networks grow more complex, robust cybersecurity integration is non-negotiable. Mahnoor highlights the importance of embedding comprehensive security measures at every layer, from firewalls and endpoint protection to application security testing. Technology must do more than advance—it must include. Real innovation happens when we make digital tools accessible to every community, not just the connected few. Driving Digital Transformation with Purpose At REDtone Digital Services, digital transformation is not a buzzword. It is a core pillar of the business strategy. One of the company’s most impactful moves has been the complete overhaul of its customer engagement platforms. The migration of all customers to a new, streamlined portal marked a significant leap in user experience, offering faster, more intuitive access to services. Internally, the focus has been on automation and cloud-first strategies. Automation has enabled operational efficiencies, allowing teams to focus on innovation rather than routine tasks. Meanwhile, cloud-first frameworks have strengthened the agility and scalability of the organisation. Through end-to-end monitoring platforms, the company is now able to track network performance in real time, quickly identify issues, and ensure consistent service delivery. Inclusion in leadership isn’t just about equality—it’s about innovation. Diverse voices bring fresh perspectives, and that’s exactly what the future of tech demands. Agility Rooted in Culture and Capability In an industry marked by constant change, agility is a key differentiator. Mahnoor believes that organisational agility is rooted in culture. By fostering a collaborative environment where cross-functional teams work together to co-create solutions, REDtone is breaking down silos and encouraging fresh thinking. The company also prioritises upskilling. Continuous learning programmes keep teams aligned with evolving trends in cybersecurity, cloud architecture, and network technology. Regular technical audits help identify areas for improvement and mitigate risks, ensuring the company’s infrastructure remains resilient and adaptable. This approach ensures that REDtone is not just reacting to change but actively shaping it. Innovations Enhancing Customer Experience and Efficiency Among the recent initiatives that Mahnoor takes pride in is the redesign of REDtone’s customer portal. The new interface offers enhanced speed, clarity, and functionality, significantly improving the user journey. To support this upgrade, the company has expanded its support ecosystem by integrating a comprehensive ticketing system. This has improved issue resolution times and strengthened customer trust. Another key innovation is the introduction of centralised monitoring dashboards. These provide a real-time overview of network operations and performance metrics, enabling proactive management and faster incident resolution. Together, these innovations reflect REDtone’s dual commitment to customer satisfaction and operational excellence. Embedding Sustainability into the Core Strategy For Mahnoor, technology and sustainability are not opposing forces but complementary goals. REDtone’s long-term strategy includes a clear focus on environmental responsibility. The company is actively working to reduce its carbon footprint by adopting energy-efficient technologies and exploring renewable energy sources for its operations. Circular economy principles, such as refurbishing and recycling equipment, have also been embraced. Moreover, the company is leveraging its technological expertise to help clients build more sustainable digital infrastructure. By digitising

Digital Version In the ever-evolving world of clinical research, visionary leadership is critical to transforming complex systems and streamlining the path from molecule to medicine. One leader who has consistently stood at the forefront of operational excellence is Joseph Kim, the Chief Strategy Officer at ProofPilot. With a career spanning over two decades and a reputation for candid insights and practical innovation, Joseph has become a respected voice in the industry, challenging conventions while guiding organizations toward smarter, more efficient trial execution. Where science meets strategy – streamlining complexity into meaningful progress in clinical research From Frustration to Transformation: A Strategic Career Pivot Joseph Kim’s journey into a leadership role in clinical research was born out of professional frustration and a deep desire to improve the status quo. After spending twenty-two years in the pharmaceutical industry, culminating in senior roles at Eli Lilly and Company, Joseph became disillusioned with the traditional approaches to clinical trial execution. The inefficiencies he encountered were not only costly and time-consuming but also error-prone and lacking in scalability. “I was frustrated with the conventional offerings to execute research,” he recalls. “They were high-priced, laborious, mistake-liable and took a very long time.” During his tenure at Lilly, he discovered ProofPilot, a digital clinical trial platform that dramatically changed his outlook. Impressed by the company’s streamlined operations and agile development capabilities, Joseph saw firsthand the impact that technology could have when deployed effectively in clinical trials. When ProofPilot secured its Series B funding, the decision to join the company as Chief Strategy Officer was a natural next step. It was an opportunity to drive the change he had long envisioned. Innovation and Efficiency: The Twin Pillars of Strategy As a strategic leader at a nimble and fast-paced start-up, Joseph is clear about the balancing act between innovation and operational efficiency. He recognizes that every moment and every decision matters in an environment where resources must be deployed wisely. “The pressure is too great to not be operationally efficient,” he notes. “There is simply no room to mess around with skunk works. Every moment counts.” Yet, ProofPilot’s agility also provides a platform for constant innovation. The company has carved a competitive advantage by responding to client needs faster than others in the market. This responsiveness is not just a hallmark of good customer service; it is a core component of ProofPilot’s value proposition. “We have had customers come back to us because competitors simply took too long to respond to a development request,” he shares. “Our speed and elasticity have enhanced strategic differentiators.” Navigating Complexity: Redefining Success in Trial Optimization One of the most persistent challenges in clinical research, according to Joseph, is the pursuit of perfection. Many stakeholders strive for idealistic, all-encompassing technological solutions that can deliver everything at once. While such ambitions are understandable, Joseph argues that this mindset often leads to unnecessary complexity and unrealistic expectations. “Too many stakeholders seek perfection, instead of realizing that good can be an enormous benefit,” he explains. He believes the real value lies in comparing proposed solutions not against an ideal but against the current state. This practical approach can help illuminate incremental improvements that generate significant impact over time. “Redirecting folks to compare a new idea to the current state can effectively demonstrate potential value,” he adds. The pressure is too great to not be operationally efficient — there is simply no room to mess around. Every moment counts A Defining Moment: Learning from the Data Throughout his career, Joseph has remained committed to evidence-based decision-making. One of the most defining moments in his professional journey came during the early wave of decentralized clinical trials (DCTs). A strong advocate of the model, he launched an experiment to directly compare virtual sites with traditional brick-and-mortar sites within the same study. The outcome was unexpected. “The brick-and-mortar sites enrolled more and delivered better data, at a lower cost,” he reveals. Rather than doubling down on his original belief, Joseph allowed the data to challenge his assumptions. The experience prompted deeper reflection and a more nuanced understanding of the limitations and strengths of both models. It was a humbling but enlightening moment that shaped his current approach to strategy and operations. Listening to the Root Cause: Fostering a Culture of Innovation At the core of ProofPilot’s culture is an unwavering commitment to listening. For Joseph, fostering innovation is less about implementing the latest technology and more about understanding the root causes behind challenges in clinical trials. He encourages his team to continually dig deeper and question assumptions. “It is always about listening intently to the customers and users and digging deeply into the true root causes and wider context,” he emphasizes. “Keep asking why after you think you have gotten the answer. You will be surprised at what lies underneath the symptoms.” This culture of curiosity and inquiry helps ProofPilot stay closely aligned with the real-world needs of its users and ensures that its solutions are grounded in practical value. Fall in love with a problem, not a piece of tech. At the heart of every great solution is an even better question. Leadership by Design: Clarity, Trust, and Autonomy Joseph’s leadership philosophy is grounded in simplicity and trust. He believes that once the company’s direction is clear, leaders must focus on building capable teams and empowering them to act independently. “If the north star of the company is clear and well understood, all that is left to do is hire great people, set measurable goals, and let them go,” he says. This principle-based approach not only fosters accountability but also encourages innovation at all levels of the organization. It is a strategy that aligns well with ProofPilot’s agile and collaborative ethos. Staying Grounded: Avoiding the Allure of Trends In an industry awash with buzzwords and emerging technologies, Joseph is deliberate about maintaining focus. While terms like blockchain, artificial intelligence, and decentralized trials dominate discussions, he cautions against being swayed by hype. “We do not chase trends and buzzwords,” he says.

Digital Version In a world of rapid technological advancements and mounting societal challenges, many leaders struggle to blend innovation with purpose. However, as the Chief Executive Officer of MetaWorldX, Raza Jafri stands out as a visionary who has successfully charted this path. From an early interest in the interaction of systems and environments, Jafri has developed into a true visionary for digital twin technology and its applications to the metaverse, bringing AI to revolutionize the ways we interface and design our world. From the diverse cultural melting pot of Montreal, Jafri has made his journey to leading one of the most innovative companies in AI-driven metaverse space, as a story of passion, persistence, and purpose. Rooted at the core of MetaWorldX is his vision of a more intelligent, sustainable, and interconnected future-one that empowers the individual, business, and governments to make informed decisions and have profound societal impact. Let’s explore the journey of MetaWorldX and its revolutionary CEO, Raza Jafri. Redefining Reality: The Birth of MetaWorldX MetaWorldX started off as more than just a venture but was the result of a lifetime vision. Taking inspiration from the complexities in urban planning and the scope for virtual simulations, Jafri started building the platform to reflect the nuances of the real world. MetaWorldX today forms the digital twin hub for sectors where clients can predict and tackle the potential problems. MetaWorldX isn’t just about building virtual environments,” says Jafri. “It’s about translating data into decisions, unlocking new dimensions of problem-solving. This ethos places MetaWorldX as a leader in bridging the divide between physical and digital realities and offers solutions that are innovative but transformative. Pioneering digital twins for smarter decisions At the heart of MetaWorldX is cutting-edge digital twin technology that transforms real-world environments into digital formats. The twins are then powered by AI and the real-time data from buildings, infrastructure, and IoT devices. By creating these hyper-accurate virtual models, Jafri and his team empower clients to explore scenarios, predict outcomes, and make data-driven decisions that would be impossible in traditional systems. From urban planning to emergency response, the applications of MetaWorldX’s technology are both profound and practical. “One exciting aspect is how we can preempt disasters and optimize resource use, save time, money, even lives,” Jafri shares. A Metaverse Beyond Entertainment For many, the word “metaverse” evokes visions of virtual gaming and social hubs. But for Jafri, it’s a canvas for innovation that stretches far beyond recreation. He has envisioned the metaverse under his leadership as an instrument for real-world problem-solving for MetaWorldX. “Think of the metaverse as this experimental space where we can try out urban systems, build sustainable solutions, and prepare even for extraterrestrial challenges,” Jafri says. MetaWorldX leads the way in using metaverse environments for educational, construction, and cultural preservation domains, creating experiences that will yield tangible value. Sustainability as a Guiding Principle The approach of Jafri towards the leadership is very deep-rooted responsibility, and sustainability forms a backbone of the mission of MetaWorldX. The company reduces the carbon footprint while increasing the impact by integrating renewable energy solutions along with optimizing operational efficiency. “Our goal is to support not only technological progress but also the well-being of our planet,” Jafri asserts. MetaWorldX’s solutions include energy-efficient building management dashboards and environment-friendly digital twin applications that prove commitment to a greener, more sustainable future. Collaboration and Ecosystem of Innovation For MetaWorldX, collaboration is not just a strategy; it’s the foundation of its success. It has partnered with giants like AWS and IBM to amplify its impact and accelerate innovation.True progress happens when diverse minds come together,” says Jafri. “At MetaWorldX, we thrive on partnerships that challenge us to push boundaries.”These partnerships extend beyond the private sector to include governments and municipalities, ensuring that MetaWorldX’s solutions are tailored to real-world needs and challenges. Empowering a Team, Shaping a Legacy Jafri’s leadership style is as innovative as his vision for the company. His colleagues describe him as empathetic and hands-on, as he emphasizes building a culture of growth and resilience in his team. “As a leader, you’re only as strong as the people you empower,” he reflects. This ethos of teamwork is reflected in MetaWorldX’s success; every achievement represents the fruit of a passionate and highly competent team. The Future: What Raza Jafri Has Planned Raza Jafri foresees a future where AI, digital twins, and the metaverse are an integral part of daily life. This might be revolutionizing the health care workflow or designing tomorrow’s cities. “At MetaWorldX, we’re not just building technology; we’re building the future,” Jafri concludes. Through a blend of innovation, responsibility, and human-centric design, Raza Jafri and MetaWorldX are poised to lead the charge into an era of boundless potential. Final Thoughts: A Story of Innovation with Impact Raza Jafri’s journey—from a curious young boy captivated by the power of systems to the CEO of a transformative tech company—is a testament to the boundless possibilities of imagination and perseverance. His story reminds us that innovation is not just about creating something new but about creating something meaningful. As Jafri continues to chart bold directions for MetaWorldX, the work of his team is inspiring large dreams, responsible action, and purposeful leadership. In the future that Jafri envisions, something needs to be imagined and, thus built, one intelligent solution at a time.