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Emon Shakoor: Building Saudi Arabia’s Innovation Catalyst Through Blossom Accelerator

Digital Version Over the last few years, Saudi Arabia has undergone substantial development and reform. Under the banner of Vision 2030, the Kingdom has been rapidly reshaping its economy, society, and industries—becoming a global magnet for talent, investment, and innovation. At the heart of this remarkable journey is a new generation of leaders driving change with vision and resilience. Among them is Emon Shakoor, Founder and CEO of Blossom Accelerator, a pioneering investment and innovation platform that has become synonymous with empowering startups, fueling inclusion, and shaping the future economy of Saudi Arabia and the broader MENA region. Established in 2016, Blossom Accelerator has quickly become one of the most rapidly growing platforms in the Middle East. For Shakoor, its creation was not just about starting a company—it was about answering a national call to action. “What inspired me to launch Blossom was the announcement of Saudi Arabia’s Vision 2030 that very same year,” she recalls. “I saw a once-in-a-generation opportunity to build an innovation economy—one that would not only support privatization but also generate new jobs, with locally founded and globally attracted startups serving as the essential building blocks of our future economy.” The gap was clear. While talent and ambition were abundant, the region lacked a catalyst that could empower entrepreneurs from the ground up while also connecting them to global ecosystems of capital, corporates, and government institutions. Blossom emerged to fill that gap—designed as a grassroots, inclusive, and innovation-driven platform where startups could scale and institutions could learn to adapt alongside them. Laying the Foundations of Blossom From the outset, Blossom distinguished itself with a clear philosophy: inclusion, accessibility, and impact. Shakoor and her team designed sub-programs with a gender-focused lens, ensuring that women founders were not only included but actively spotlighted. International initiatives such as the Blossom Soft-Landing Program brought startups from diverse industries and geographies into Saudi Arabia’s burgeoning innovation market. Their work with partners like NEOM Masterclass extended this inclusivity further, supporting entrepreneurs with disabilities and ensuring that no innovator was left behind. “This philosophy of building an inclusive, grassroots-driven innovation ecosystem is what shaped Blossom in 2016,” says Shakoor. “And it continues to guide everything we do today.” What Sets Blossom Apart In a region with growing interest in entrepreneurship, accelerators and innovation hubs are no longer scarce. Yet Blossom stands out as something different—more than just an accelerator, it is a catalyst and a full ecosystem builder. “What differentiates Blossom is that we empower startups from A to Z,” explains Shakoor. “We’re not just here to help them start, but to set up, scale, and ultimately succeed.” Among Blossom’s most distinctive contributions is the Blossom Open Library, a free bilingual (Arabic and English) platform providing entrepreneurs with every startup and business document imaginable. For founders navigating the complexities of launching and growing a business, such resources have been game-changing. Partnerships are another cornerstone of Blossom’s model. By working closely with leading corporates, semi-government entities, international organizations, and government agencies, Blossom provides its startups with direct access to markets and opportunities—whether through pilot projects, strategic partnerships, investments, or acquisitions. The accelerator also supports the full company setup process, including legal, HR, and compliance requirements—removing barriers that often distract founders from focusing on growth. But perhaps Blossom’s greatest differentiator lies in its culture. “Blossom has always been entrepreneurial-first,” says Shakoor. “whether that unicorn is a startup or a legacy institution ready to reinvent itself.” Redefining the Role of Women in Innovation Shakoor’s journey as a female tech founder in Saudi Arabia is deeply intertwined with the broader evolution of the Kingdom’s entrepreneurial landscape. When she started Blossom, the idea of a young Saudi woman leading an accelerator was unusual, even radical. But the transformation over the last decade has been profound. “Today we see women not only participating but also leading startups, managing investment funds, and driving corporate innovation initiatives,” she notes. The numbers underscore this shift. According to the Global Entrepreneurship Monitor 2024/2025, 23.2% of Saudi women are engaged in early-stage entrepreneurial activity, positioning Saudi Arabia second globally for female entrepreneurship. This rate surpasses the U.S. at 18.8% and Germany at 7.6%. Even more, studies show that 34% of Saudi women now identify as entrepreneurs, and a remarkable 78% are considering launching their own businesses in the near future. These statistics highlight a narrowing gender gap once thought impossible to overcome. “What excites me most is not just the participation, but the ambition,” says Shakoor. “I see young women in their 20s and 30s building companies with global outlooks from day one. Saudi women are not just entering the entrepreneurial stage—they are helping define the future of innovation.” Challenges and Triumphs Scaling Blossom was not without hurdles. Shakoor founded the company at the age of 23, and while her youth gave her energy and boldness, it also meant she had to work harder to build credibility. “Blossom was never just about being an accelerator—it was about creating an entire innovation economy catalyst and ecosystem builder. In the early days, not everyone understood the scale of the vision.” The journey required persistence, consistency, and tangible proof of impact. Over the years, Blossom has delivered just that—helping startups raise significant funding rounds, driving job creation, and building bridges between public and private sectors. “That track record became our flywheel, and today the results speak for themselves,” she reflects. She is quick to credit the wider transformation of Saudi Arabia as a crucial factor in Blossom’s growth. “None of this would have been possible without the bold reforms and leadership of our Crown Prince Mohammed bin Salman, who has empowered young people—and women especially—to step forward and lead change. Blossom’s success is not mine alone; it is a testament to the ecosystem created under Vision 2030.” Aligning with Vision 2030 Saudi Arabia’s Vision 2030 has become a guiding framework for innovation in the Kingdom,

Dr. Saroj Pachauri | Director and Climate-Health Mentor and Dr. Ash Pachauri | Co-Founder and Senior Mentor - POP Movement

Dr. Saroj Pachauri and Dr. Ash Pachauri Uniting the World Through Intergenerational Climate Leadership

Digital Version The climate crisis is not only a story about carbon emissions, policies, or global agreements; it is fundamentally a story about people—their health, their livelihoods, their dreams, and their future. As the world grapples with the escalating threats of climate change, leaders who understand this human dimension and dedicate their lives to bridging science, policy, and action become indispensable. Among these leaders are Dr. Saroj Pachauri and Dr. Ash Pachauri, who guide the Protect Our Planet (POP) Movement with vision, compassion, and a relentless commitment to empowering young people. POP, founded by the late Dr. R.K. Pachauri, the Nobel Laureate who chaired the Intergovernmental Panel on Climate Change (IPCC) for over a decade, embodies the conviction that the future of climate action must be shaped by the youth of today. In this exclusive feature for Remarkable Leaders Shaping the Future of Climate Action 2025, we explore the personal journeys of Dr. Saroj and Dr. Ash, their leadership within POP, and their collective mission to build a truly intergenerational and inclusive climate movement that blends science, health, innovation, and hope. How Experiences Shaped Their Roles at POP Every leader carries with them the weight of their past experiences—moments that shape their convictions and carve their paths forward. For Dr. Saroj Pachauri, her lifelong work in global health provided profound lessons about the intimate link between human well-being and the health of the planet. “My work in global health has shown me how deeply connected human well-being is to the health of our planet,” she reflects. “From reproductive health to infectious diseases, I have seen how climate change amplifies vulnerabilities, especially for women, children, and marginalized communities. These experiences have strengthened my conviction that addressing climate change is central to protecting lives and livelihoods. At POP, I bring this perspective to ensure our climate action work also speaks to human health and dignity.” For Dr. Ash Pachauri, the journey was marked by an enduring passion for young people and their role in shaping the future. “My journey has always been centered on young people—their potential, creativity, and urgency,” he explains. “In global policy spaces, I often witnessed decisions being made about the future without the active participation of those who would inherit it. This pushed me to create avenues for young people to lead, not just follow, in climate action. My role at POP is to amplify the voices of young people and build bridges between generations, sectors, and regions.” Together, their perspectives—rooted in health and youth leadership—create a unique synergy that drives the ethos of the POP Movement. The Birth of POP: A Legacy of Leadership The vision for POP was born from the leadership and legacy of Dr. R.K. Pachauri, whose contributions to climate science and policy left an indelible mark on the world. Having served as Chairman of the IPCC for 13 years and Vice Chairman for 5 years before that, Dr. Pachauri was at the forefront of shaping global understanding of climate change. In 2007, he accepted the Nobel Peace Prize on behalf of the IPCC, alongside Al Gore. Despite these achievements, Dr. Pachauri recognized that scientific evidence and policy decisions alone would not suffice. He became convinced that real change could only come from a groundswell of knowledge-inspired action led by youth. His principle, “youth inspired by knowledge,” remains the cornerstone of POP’s philosophy. Young people, he believed, although the least responsible for climate change, bore its greatest burdens. Yet, through education and empowerment, their values and behaviors could transform families, schools, and communities. To realize this vision, he co-founded the POP Movement with his son, Dr. Ash Pachauri, and later established the World Sustainable Development Forum (WSDF) as POP’s sister organization. While POP empowers young people to take action, WSDF connects them with leaders in policy, business, and science, bridging generational divides. Today, POP is led by both Dr. Ash and Dr. Saroj Pachauri, continuing Dr. Pachauri’s mission of intergenerational solidarity. By 2026, POP will mark its 10th anniversary on Earth Day, celebrating a decade of youth-led climate leadership. Intergenerational Collaboration: A Non-Negotiable The POP Movement thrives on the principle that intergenerational collaboration is not optional—it is essential. Experience brings wisdom and context, while youth bring urgency and creativity. Together, these elements create transformative action. This balance was central to Dr. R.K. Pachauri’s vision. By establishing both POP and WSDF, he designed platforms where knowledge could flow across generations, empowering youth to take ownership while benefiting from the wisdom of seasoned leaders. At POP, initiatives are deliberately structured to model this exchange, ensuring that collaboration, not competition, defines the relationship between generations. As Dr. Ash emphasizes, “When these strengths converge, transformative action becomes possible.” Health and Climate: The Inseparable Nexus The climate crisis is also a public health crisis, and Dr. Saroj Pachauri has been a global voice in highlighting these connections. The impacts are already visible—rising respiratory illnesses from air pollution, vector-borne diseases moving into new regions, malnutrition driven by food insecurity, and the escalating mental health toll of climate anxiety. “Mental health, in particular, is emerging as a crisis of pandemic proportions,” Dr. Saroj warns. “Communities—especially young people—are struggling with the uncertainty and trauma of climate-related challenges.” POP addresses these urgent issues through education, research, advocacy, and innovation. The organization is currently editing its fifth publication on climate and health, while its POP Academy delivers world-class courses to equip young leaders at the nexus of health and climate. One of POP’s pioneering innovations is POPPix (mypoppix.com), an award-winning app dedicated to climate and mental health. Available in 129 languages and even accessible via WhatsApp, POPPix helps young people build resilience and access community support. POP also works with partners worldwide on projects ranging from clean cooking technologies to sustainable food systems, ensuring that climate solutions are also health solutions. Empowering Youth as Leaders At the heart of POP’s mission is youth empowerment. According to Dr. Ash, three strategies have proven most effective: Trust—Young people must be given real decision-making power, not just symbolic roles. Mentorship—Pairing youth

Robin Sutara | Field Chief Data Strategy Officer - Databricks

From Vision to Impact: How Robin Sutara is Redefining AI’s Role in Business

Digital Version In today’s rapidly evolving digital era, the story of artificial intelligence is not only about algorithms, data pipelines, or computational breakthroughs. It is also about the visionaries who bridge technology with humanity, translating innovation into meaningful outcomes for people, organizations, and society. Robin Sutara, Field Chief Data Strategy Officer at Databricks, is a true representation of innovation, with a career that began in maintaining Apache helicopters in the U.S. Army to advising global enterprises on data and AI strategy highlights how technology, when guided by purpose-driven leadership, can be truly transformative. Her story is both unconventional and deeply inspiring—a reminder that innovation is not confined to linear career paths but often shaped by curiosity, resilience, and the desire to solve real-world challenges. With more than two decades of experience across Microsoft and Databricks, Sutara has emerged as one of the most influential voices in advancing responsible AI, democratizing data, and helping enterprises translate cutting-edge technology into measurable impact. A Non-Traditional Journey with a Purpose Robin Sutara never followed the typical path into data and technology. Her foundation was laid in the U.S. Army, where she worked on repairing the weapons and electrical systems of Apache helicopters. In that high-pressure environment, she discovered a love for problem-solving and the precision of technology. Yet what truly set the course for her career was a deeper realization: data had the power not only to transform organizations, but also to improve the lives of the people within them. Over more than two decades at Microsoft, Sutara’s journey reflected this belief. From her early days in consumer support to overseeing Azure Data Engineering Operations, she advanced to become Microsoft UK’s Chief Data Officer. Through each role, she witnessed the same truth—technology alone is not the endgame. The real impact comes when people are empowered to harness data, turning information into insight and insight into better decisions. Her move to Databricks in 2022 represented both a natural progression and a bold new chapter. Having experienced firsthand the frustrations of fragmented data ecosystems, Sutara was drawn to Databricks’ mission of unifying structured and unstructured data with AI into a single governed platform. Today, she collaborates with hundreds of global customers, helping them not only implement technology but also transform their cultures into data-driven organizations. As she explains, “Technology alone is never enough. True transformation happens when organizations embrace cultural change—when people are empowered to solve problems, innovate, and make decisions informed by trusted data.” How AI Is Reshaping Data Strategy in 2025 In her role as Field Chief Data Strategy Officer, Sutara sees firsthand how AI is fundamentally altering enterprise data strategies. The shift, she notes, is not incremental but transformative. She outlines three major changes defining 2025: Democratization through natural language.Tools like AI/BI and Genie allow business users to query data in plain English, opening insights to employees far beyond data science teams. This democratization ensures decision-making is no longer the privilege of a select few but an organizational capability. The rise of the Data Intelligence Platform.Unlike traditional platforms, Databricks’ intelligent Data Intelligence Platform understands the semantics of an organization’s data, enabling automatic optimization, intelligent infrastructure management, and natural language interfaces. The critical importance of unified data foundations.As AI adoption accelerates, the cost of data silos becomes clearer. Fragmentation undermines security, governance, and AI effectiveness. Databricks addresses this by combining lakehouse architecture with generative AI, creating a platform capable of optimizing performance and managing infrastructure within the context of specific business goals. For Sutara, this evolution reflects more than a technical milestone. It is a shift toward future-oriented innovation, where AI does not merely report on the past but predicts, prevents, and empowers organizations to act proactively. Translating AI into Tangible Business Value Her leadership is marked by an exceptional ability to bridge innovative thinking with tangible business outcomes. She emphasizes that deploying sophisticated models is not enough—organizations must align people, processes, and technology with clear objectives. She points to a powerful example from the manufacturing sector, an industry generating more than 1,800 petabytes of data annually. A leading client suffered significant financial setbacks, running into millions, because of unforeseen downtime. By unifying IoT sensor data, ERP maintenance records, environmental information, and technician notes within Databricks’ platform, they could implement predictive maintenance models. The results were transformative: 67% reduction in unplanned downtime within one year Over $12 million in cost savings 23% improvement in product quality A cultural shift as teams moved from reactive firefighting to strategic planning Perhaps most importantly, the initiative built trust in AI recommendations. Maintenance teams, production managers, and data scientists collaborated in new ways, empowered by a shared, data-centric mindset. As Sutara reflects, “The success came not just from the technology, but from changing how people worked together, trusted insights, and embraced a culture of data-driven decision-making.” Principles for Responsible and Ethical AI As AI becomes more embedded in daily life, concerns about fairness, transparency, and inclusivity grow louder. To Sutara, responsible AI isn’t a choice but a necessity for fostering trust and driving lasting innovation. Her approach rests on six guiding principles: Fairness and Inclusiveness: AI must reduce bias, not amplify it. This requires diverse teams that challenge assumptions and question data sources. Reliability and Safety: Systems must be consistent with human values and monitored continuously to prevent harm. Transparency and Clarity: Individuals impacted by AI should have a clear understanding of how decisions are reached. Accountability: Responsibility for outcomes must be well-defined, ensuring both organizational and societal accountability. Privacy and Security: Robust governance, encryption, and risk management are non-negotiable. Human Oversight: AI must augment rather than replace human judgment, with diverse voices guiding design and deployment. At Databricks, these principles are operationalized through frameworks like the AI Security Framework, which identifies 62 technical risks and provides pathways for balancing innovation with safety. Sutara insists that building trustworthy AI requires continuous vigilance: “Responsible AI is not a compliance checkbox—it is a commitment that must guide decisions across the entire lifecycle.” Leadership Lessons from AI Transformation Over decades of guiding

Sharon Terry: Leading Genetic Alliance with Compassion and Innovation

Digital Version Sharon Terry’s path to becoming a leader in healthcare was forged by a deeply personal experience. In 1994, her children were diagnosed with pseudoxanthoma elasticum (PXE), a rare genetic disease that had no known treatment or cure at the time. As a mother with no scientific training, Sharon left her role as a chaplain and immersed herself in the world of medical research. She went on to found PXE International, discovering the gene responsible for the disease, and pioneered advocacy for genetic research. Her journey would ultimately lead her to Genetic Alliance, a nonprofit organization supporting communities affected by genetic conditions. Today, Sharon Terry serves as the President and CEO of Genetic Alliance. Since joining the organization in its 10th year, she has transformed it into a force for empowering individuals and communities to take control of their own health. Genetic Alliance is dedicated to patient advocacy, advancing healthcare through personalized approaches, and improving access to genetic testing for underserved populations globally. Sharon’s personal story is an inspiring example of how passion, resilience, and innovation can drive change. “We recognize the power and right of individuals, families, and communities to take charge of their own health.” A Personal Mission Becomes a Global Movement Although Sharon did not found Genetic Alliance, her leadership since its early days has left an indelible mark on its mission and impact. “My deep commitment is to people who suffer from genetic diseases, not to genetics or biotech,” Sharon emphasizes. Her drive to create meaningful change in healthcare began with her children’s diagnosis, which led her to take extraordinary steps in launching research efforts and building infrastructure to support families in similar situations. Sharon’s work with PXE International laid the groundwork for the registry and biobank systems that Genetic Alliance would later expand to support multiple genetic conditions. In 2003, Genetic Alliance became the first organization to launch a lay-led, patient-driven registry platform, giving patients control over their data well before modern privacy laws came into effect. Sharon’s pioneering approach to patient advocacy has pushed Genetic Alliance to the forefront of the healthcare landscape, supporting the formation of advocacy groups and facilitating groundbreaking research. Envisioning the Future of Healthcare At the core of Genetic Alliance’s mission is the belief that individuals, families, and communities have the right to take charge of their own health. “In the coming years, we aim to expand our services to low- and middle-income countries,” Sharon explains. One of the organization’s most ambitious initiatives is iHope Genetic Health, a program that offers free whole-genome and exome sequencing to individuals in underserved areas. Sharon envisions iHope growing exponentially, allowing Genetic Alliance to diagnose undiagnosed individuals around the world and build healthcare capacity in low-resource settings. Sharon remains at the forefront of healthcare trends, particularly in the areas of genetic testing and AI-driven medical research. She believes that advancements in technology will allow communities to leapfrog traditional models of care and directly impact the future of healthcare. Ethical Leadership and the Power of Collaboration Genetic Alliance’s values are shaped by Sharon’s commitment to patient experience and ethics. “Anything I’m going to ask of another, I need to ask first of myself,” she reflects, emphasizing the importance of authenticity in leadership. Her vision for healthcare is one that prioritizes patient needs above institutional interests, ensuring that ethical practices are central to every partnership. Under Sharon’s leadership, Genetic Alliance has fostered a culture of innovation, collaboration, and inclusivity. “We don’t really know another point of view than the participant’s,” she explains, reinforcing the organization’s patient-first approach. Tools like Gestalt Awareness Practice help create an environment where all voices are heard, supporting both personal and organizational growth. Driving Impact in an Evolving Industry As the biotech landscape continues to evolve, Sharon Terry sees tremendous opportunities for organizations like Genetic Alliance to lead the charge in addressing global health challenges. The organization’s ability to pivot and embrace new technologies like AI and genomics has positioned it as a leader in patient advocacy and personalized medicine. Through programs like iHope, Genetic Alliance is poised to make a lasting impact on the future of healthcare by addressing the needs of communities often left behind by traditional healthcare models. Sharon’s work is not only transforming how genetic research is conducted but also how communities can take ownership of their health journeys. Her leadership is driven by a profound sense of mission, and her unwavering focus on collaboration over competition has made Genetic Alliance a beacon of hope for patients around the world. “The future of healthcare is in distributed models, with the world’s poorest communities leapfrogging developed nations.”

Tamzin Lovell: Empowering Africa’s Art World with Tech-Driven Solutions

Digital Version In the vibrant and culturally rich world of art in Africa, the name Tamzin Lovell is synonymous with innovation. As the CEO and Founder of Artfundi, Lovell is on a mission to transform the art industry, not just in Africa but globally, using technology as a key enabler. Her journey is one ofpassion, problem-solving, and relentless pursuit of better solutions for the art world. Having started her art career as a gallery owner, Lovell intimately understands the daily challenges faced by galleries, artists, museums, and collectors. But instead of accepting those challenges, she set out to create something that could help streamline and digitize an industry traditionally steeped in manual processes. “When I joined the art world, I quickly realized that it was difficult to manage all aspects of thebusiness – from cataloguing and curating, to protecting the art itself. The tools available were limited, and the processes were often outdated,” she reflects. “I was frustrated, and thatfrustration led me to design a software solution that could solve these inefficiencies. Later, Irealized that this need for digitization wasn’t unique to me – it was something the entire industry could benefit from.” This was the spark that ignited Artfundi, a platform designed to offer art businesses and professionals a way to better manage, secure, and showcase their collections. What began as apersonal quest for efficiency has grown into a broader mission: to contribute to Africa’s creative industry’s digital transformation and position it as a global leader in art and culture. “Be bold, be relentless, and have patience—building something impactful takes time.” Building Artfundi: Bridging the Gap Between Art and Tech Artfundi’s core focus is to make the art world more accessible, efficient, and professionalthrough its tech solutions. The platform offers a range of tools, from collection management andcataloging to art security and curating solutions. But Lovell is quick to point out that the visionbehind Artfundi goes beyond just technology. “Innovation isn’t all about tech,” she explains. “It’s about the human story, understanding the jobs that need to be done, and finding ways to make them easier. For us, the real innovation is in simplifying the complex processes that professionals in the art world face daily.” Lovell’s goal is to make Artfundi a tool that works for everyone, regardless of their technical expertise. “The tech should be so intuitive that an intern can use it as well as a seasoned director, and they should be able to generate reports or insights instantly, even while on the phone with aclient,” she says. “That’s how we know we’ve succeeded – when the technology doesn’t get inthe way, but rather enables people to excel at their work.” This approach has made Artfundi a standout in the art-tech space, particularly within Africa, where the intersection of art and technology is still emerging. Lovell is committed to making sure Africa plays a leading role in this transformation. “Artfundi’s mission is to empower Africa’s creative industry, making it easier and faster to succeed.” Shaping the Future of Africa’s Creative Industry Lovell’s vision for Artfundi is deeply intertwined with her vision for Africa’s role in the global art scene. “Africa is a continent brimming with creativity, but it often lacks the infrastructure tosupport and showcase its talents on the world stage. Through technology, we can change that,” she shares. For Lovell, Artfundi’s mission isn’t just about helping art businesses run more smoothly – it’s about contributing to a broader digital transformation in Africa’s creative industries. “We want to make sure that artists and art from Africa are protected, preserved, and showcased to the world.Our platform helps galleries, museums and collectors do that, and in turn, helps Africa tell itsstories to a global audience,” Lovell explains. She also sees technology playing a crucial role in preserving Africa’s rich cultural heritage. “Digital archiving and preservation are incredibly important. By digitizing collections and archives, we’re ensuring that future generations can access and learn from Africa’s artistic legacy,” she adds. Innovating at the Intersection of Art and Technology Artfundi has been at the forefront of several key innovations that are helping to reshape how art is managed and experienced. “Our art management software is designed to make life easier for art professionals, and we’re constantly refining it to ensure it meets the evolving needs of our users,” Lovell says. Some of the platform’s recent innovations include advanced physical and data security features, designed to protect valuable art collections from both physical theft and cyber threats. “We’re particularly proud of our developments in these areas, as they address two of the biggestconcerns for art institutions today – how to keep their collections safe and how to ensure the integrity of their digital data,” she notes. A Leadership Style Rooted in Values As a leader, Lovell’s approach is guided by core values that she has embedded into Artfundi’sculture: fearlessness, commitment, synergy, and growth. “We’re a company that takes calculatedrisks, but we also focus on creating a positive, collaborative environment where everyone’s voiceis heard,” she explains. One of the ways Lovell fosters this environment is through “Focus Fridays,” a day dedicated to uninterrupted thinking time and learning. “We don’t hold meetings on Fridays. Instead, the team can focus on personal growth, research, and coming up with new ideas. It’s amazing what happens when you give people the space to think,” she shares. Her leadership style is also about empowering her team to take ownership of their work and encouraging cross-disciplinary collaboration. “Good ideas can come from anywhere, and I want to create a space where people feel comfortable sharing them. That’s how innovation happens,” Lovell says. Sustainability and Responsibility Though Artfundi’s environmental footprint is small, sustainability remains a key focus forLovell. “We’re a fully remote company, and we’ve been that way from day one. This not only reduces our carbon footprint but also allows us to integrate eco-friendly practices into every part of our business,” she explains. From going paperless to using energy-efficient cloud solutions, to ISO27001 compliant practices, Artfundi is proof that a tech company

From Law to Leadership: Elohor Akaka’s Journey to Shape Africa’s Future Workforce

Digital Version From Law to Leadership: Elohor Akaka’s Journey to Shape Africa’s Future Workforce Elohor Akaka’s journey into the realm of recruitment and human resource management is a powerful testament to her passion for empowering Africa’s workforce. A lawyer by training, she was called to the Nigerian Bar in October 2015. However, her desire to help individuals secure meaningful employment propelled her to pivot from law to founding Project Get A Job Ltd (PGAJ)—an initiative designed to bridge the gap between job seekers and potential employers. Through her groundbreaking work at PGAJ and the Empowering Careers Initiative, Elohor has successfully created avenues for African talent to connect with employment opportunities, thereby shaping the future of Africa’s workforce. “I believe in empowering individuals to take ownership of their career paths. When people are equipped with the right skills and support, there are no limits to what they can achieve.” The Birth of Project Get A Job and the Empowering Careers Initiative The seeds of Project Get A Job were sown out of Elohor’s desire to assist job seekers in findingtheir dream careers. Recognizing the struggles many face in navigating the complex world of employment, Elohor sought to create a solution that would not only offer training but also directly connect individuals with hiring organizations. The Empowering Careers Initiative, an extension of PGAJ, is the realization of this goal. This initiative primarily focuses on bridging the gap between talented job seekers and employers through innovative platforms like virtual job fairs. The first-ever Empowering Careers virtual job fair took place in May 2024, showcasing the potential for digital transformation in Africa’s recruitment landscape. This event, which transcended geographical limitations, connected job seekers with a host of hiring companies, providing both with a much-needed platform for interaction. As PGAJ continues to build on this success, plans are already underway for a second virtual job fair scheduled for December 2024, further cementing Elohor’s leadership in innovative recruitment strategies. “Project Get A Job is committed to making employment opportunities accessible to everyone, regardless of their background or circumstances.” Shaping Africa’s Workforce: The Vision Behind Project Get A Job At the heart of Elohor’s vision for Project Get A Job is the mission to equip Africa’s workforce with the skills they need to thrive in a competitive job market. For her, it is not just about finding people jobs but also about ensuring that they are employable. Through rigorous training programs, she seeks to prepare individuals for the demands of an evolving labor market, ensuring that they possess the necessary skills to succeed. But Elohor’s vision extends beyond merely preparing job seekers. A critical part of PGAJ’s strategy is to connect Africa’s top talent with job opportunities, both locally and globally. She firmly believes that Africa is home to a wealth of untapped talent, and her goal is to showcase this talent on the international stage. As technology continues to break down geographical barriers, PGAJ is poised to lead the way in ensuring that Africa’s workforce is both prepared and visible to employers around the world. “Our mission is not just to train job seekers, but to ensure that they are employable, competitive, and ready to thrive in the global marketplace.” Addressing Skill Gaps Through Strategic Initiatives One of the primary challenges Elohor identified when founding Project Get A Job was the significant skill gap in many African countries. In response to this, she has introduced a number of key initiatives aimed at addressing this gap. The first Empowering Careers virtual job fair is a perfect example of this, offering job seekers the chance to connect directly with hiring organizations and gain insights into what skills are in demand. In addition to these job fairs, PGAJ has introduced training programs designed to equip job seekers with the skills they need to excel in their chosen fields. From digital literacy to soft skills, these programs are tailored to meet the specific needs of the African job market, ensuring that individuals are not just employable but highly competitive. Leadership Values and Guiding Principles At the core of Elohor’s leadership at Project Get A Job are five key values: empowerment, accessibility, collaboration, innovation, and integrity. Each of these values plays a crucial role in how PGAJ operates and how it delivers value to its stakeholders. Empowerment is fundamental to Elohor’s vision. She believes in providing individuals with the tools, resources, and support they need to take control of their career paths. Accessibility is also a guiding principle for PGAJ. The organization is committed to making employment opportunities accessible to everyone, regardless of their background or circumstances. Collaboration is essential to achieving success, and Elohor fosters a team-oriented environment where individuals work together toward shared goals. Innovation drives many of PGAJ’s initiatives. For example, the virtual job fair is an innovative solution to the challenge of connecting job seekers and employers in a continent as geographically vast and diverse as Africa. Integrity is non-negotiable for Elohor. She believes in being transparent, honest, and ethical in all dealings, ensuring trust is maintained with both job seekers and employers. These values are not just abstract principles; they are woven into the very fabric of how Project Get A Job operates. Through empowerment, accessibility, collaboration, innovation, and integrity, Elohor and her team at PGAJ are redefining the recruitment landscape in Africa. “Innovation is at the core of our work. By embracing technology, we can break Fostering Innovation and Inclusivity In an increasingly digital world, Project Get A Job has embraced technology to better serve African job seekers. Elohor recognizes the transformative potential of digital platforms, which is why PGAJ has been proactive in integrating these tools into its operations. Currently, the organization offers training programs on its YouTube channel, providing job seekers with a platform where they can learn and relearn at their own pace. Elohor is also focused on inclusivity within her organization. Though Project Get A Job is volunteer-led, she is dedicated to providing her volunteers with the resources they need

Josh Mangum: Rethinking The Way Digital Marketing Works Through Vision And Innovation

Digital Version Josh Mangum stands at the forefront of digital marketing not by following trends but by setting them. As the Founder of WiT Group, he has transformed obstacles into opportunities, leading his team with a blend of bold innovation and strategic insight. This profile delves into Josh’s unique journey—from his early career decisions that defied conventional wisdom to the creation of a performance-driven agency that consistently exceeds expectations. Early Career and Inspiration Josh Mangum’s entry into digital marketing was a decisive and strategic move during a period of market saturation. Graduating in 2008, Josh faced a competitive job market with limited opportunities for new marketing professionals. Seizing this moment, he chose to focus on digital marketing, an emerging field with boundless potential and fewer competitors. This decision was driven by a clear vision of positioning himself at the forefront of a transformative industry. In 2011, Josh founded WiT Group with a bold mission: to establish a performance-driven agency that consistently delivers exceptional client results. The agency’s guiding principle, embodied in the motto “Whatever It Takes,” reflects Josh’s commitment to overcoming obstacles and achieving client success. This foundational philosophy has been instrumental in shaping the agency’s approach and growth trajectory. The onset of the COVID-19 pandemic in early 2020 presented an unprecedented challenge for WiT Group, coinciding with the agency’s official transition to a full-service model. Josh’s leadership during this crisis was marked by adaptability and resilience. Faced with the need to adjust the agency’s pricing model and manage complex operational issues, Josh navigated these challenges with a blend of strategic insight and innovative solutions. His efforts ensured that WiT Group weathered the storm and emerged from the pandemic stronger and more resilient. “Strategic moves often arise from recognizing unique opportunities in challenging markets.” Starting WiT Group: A Story of Persistence WiT Group’s Objective-Based Marketing (OBM) model is unique, setting it apart from other traditional marketing agencies. The approach concentrates on aligning clients’ objectives with their marketing strategies so that each activity aims to obtain measurable outcomes rather than finishing tasks. One example demonstrating how WiT Group applies OBM is its work with Financial Advisor Training Institute. To address user experience and functionality concerns, the team began overhauling the out-of-date and ineffective website. The website was successfully modernized, leading to an increase in leads and enrollments that substantiates the results-oriented approach as productive. In this respect, the case study demonstrates how a strategic concentration on customer objectives can drive significant growth and success. Accountability and performance are the defining characteristics of the OBM approach. Unlike traditional agencies that may offer a broad range of services, WiT Group’s strategies are created to achieve specific client goals. This commitment to results and performance has been a key driver of the agency’s success and a defining feature of its approach. “Accountability is the cornerstone that sets us apart from traditional agencies.” Leadership and Team Development As the leader of WiT Group, Josh Mangum has experienced numerous rewarding moments, particularly witnessing clients’ success and team members’ professional growth. From guiding startups to achieving remarkable milestones to observing team members evolve from entry-level roles to key leadership positions, these experiences have been a source of great pride for Josh. One notable achievement is the professional development of Aidan Eaton, who began as an intern in 2017 and has since risen to the role of Managing Partner and Creative Director. This transformation exemplifies the growth opportunities available within WiT Group and reflects Josh’s commitment to fostering talent and celebrating team achievements. Josh’s leadership style fosters a culture of innovation and excellence. At WiT Group, the performance-driven model naturally encourages creative solutions and continuous improvement. This focus on results and innovation has been instrumental in the agency’s success and its ability to maintain a leading position in the digital marketing industry. Innovative Marketing Strategies and Industry Insights Josh Mangum has been involved in Inbound Marketing for over a decade, an experience that has given him a lot of knowledge about the future of this industry. He highlights several major trends influencing digital marketing, such as embedding AI technology, expanding the scope of marketing platforms, and reenergizing creative advertising. AI technology, being part of promotion initiatives, provides better solutions to improve effectiveness and productivity. The possibility to integrate AI in different areas of marketing is important to Josh; therefore, he stresses that it is crucial to find a balance between transforming technological contribution with human creativity and strategic thinking (Mangum, 2017). This ensures his marketing campaigns are inventive and innovative to achieve client results. As one trend, Mr. Mangum observes that there is growing diversification in terms of marketing platforms. Instead of sticking with traditional Google or Amazon Ads, businesses are increasingly being exposed to various digital environments, including niche ones like Reddit and Twitter. This also means that companies should be either platform-specific agencies or have competence across diverse channels for their marketing services. Additionally, there is a resurgence of interest in creative and story-driven advertising. As the industry moves away from purely data-driven approaches, there is a growing demand for innovative and engaging creative strategies. This shift towards storytelling and creativity reflects a desire for more meaningful and impactful advertising experiences. “Innovation and storytelling are reclaiming their importance in advertising.” Embracing Automation and AI Automation and AI serve as strategic components of WiT Group’s marketing strategies, employed to enhance both efficiency and effectiveness. AI tools are used for research, process optimization, and improving meeting recaps. Still, Josh remains committed to ensuring that human decision-making and creative thinking are at the heart of successful marketing strategies. Josh’s approach to AI emphasizes its role as a supportive tool rather than a replacement for human insight. By leveraging AI for research and optimization while focusing on creativity and strategic thinking, WiT Group ensures its marketing strategies are innovative and effective. Data and analytics are also central to the agency’s approach. By working closely with clients to understand their goals and establish effective performance metrics, WiT Group develops strategic

From Developer to Visionary CTO: Kevin Sabbe’s Journey of Innovation and Leadership at Peppermint

Digital Version In the rapidly evolving world of technology, Peppermint Company stands as a shining example of what innovation, creativity, and leadership can achieve. At the heart of Peppermint’s tech-driven vision is Kevin Sabbe, the Chief Technology Officer (CTO) for Peppermint Cambodia. With a career that spans several countries, industries, and leadership roles, Kevin’s journey is a testament to the transformative power of technology and the importance of fostering a collaborative, innovative environment within tech teams. In this interview, Kevin shares insights on his career path, the future of technology, and how Peppermint is driving change across Cambodia and the broader region. From Developer to CTO: A Journey of Growth and Leadership When asked about his journey to becoming CTO, Kevin reflects on his early days as a developer, which laid the foundation for his leadership style today. “My journey started as a developer, and over time I moved into a lead developer role.” His path was not linear, but rather shaped by continuous learning and the ability to adapt to new challenges. Kevin’s experience at the Kirirom Institute of Technology in Cambodia also played a crucial role in his development as a leader. “I taught Python through bootcamps to a total of 200 students over nine bootcamps. This experience gave me a broader perspective on technology and leadership.” Teaching gave him not only technical expertise but also a deeper understanding of how to inspire and lead others. It was a stepping stone toward his role as CTO, where he could combine his love for technology with his passion for leadership. “Becoming CTO felt like a natural progression,” Kevin says, reflecting on the opportunity he seized at Peppermint. “When the opportunity came up, I was excited to take on the challenge.” One of the key elements of his success has been leveraging his extensive network. “I also leveraged my network to bring in talented people from my past experiences, which has been a key part of our growth.” Vision for Technology in Cambodia and Beyond At Peppermint, innovation is not just a buzzword but a core part of the company’s DNA. Under Kevin’s leadership, the company has set its sights on not only driving technological growth in Cambodia but also influencing the broader region. “At Peppermint, we’re committed to pushing the boundaries of innovation,” Kevin says. The company’s vision is to utilize technology to drive both short-term and long-term growth for businesses in the region. Peppermint’s teams span across multiple countries, including France, Tunisia, Cambodia, and Japan, giving the company a unique advantage. “We’re not only focused on technology itself but also on how it can bring real, tangible value to people and businesses in our communities.” This multi-regional presence allows Peppermint to apply global insights to local markets, helping businesses grow sustainably while staying competitive. Innovations Under Kevin’s Leadership One of the most significant achievements under Kevin’s leadership has been the automation of internal processes using AI. This innovation has not only improved efficiency but also freed up time and resources for Peppermint to focus on delivering value to its clients. “We’ve worked on integrating AI in ways that add real value, not just internally but in our clients’ projects as well.” AI isn’t just a tool for internal optimization at Peppermint; it’s a cornerstone of the company’s future-facing strategy. The company is integrating AI into client projects, ensuring that these technologies create tangible, real-world benefits. Leadership Values: Balancing Innovation with Humility When asked about his leadership style, Kevin emphasizes balance. “My leadership style is about balance—between innovation and practicality, between encouraging bold ideas and learning from our mistakes.” He believes that leading with humility is crucial, ensuring that all team members feel valued and heard. “I try to foster an environment where collaboration is key,” Kevin says. He focuses on creating a team culture where challenges are faced collectively. “It’s important for me that the best ideas come forward, regardless of who they come from.” This philosophy extends to how Kevin handles failure and success. Mistakes are seen as opportunities for growth, and success is a shared celebration. Fostering a Culture of Innovation and Creativity Innovation is at the heart of everything Peppermint does, and Kevin has worked hard to create a culture that supports creativity. “We often host hackathons and themed events where small teams work together on a specific challenge,” Kevin explains. These events not only bring the team closer but also generate ideas that often end up being implemented in internal projects or for clients. By fostering a culture of experimentation, Kevin ensures that creativity is woven into the daily work of his tech teams. “We don’t micromanage our teams and believe in giving them the freedom to explore their own solutions,” he says. This autonomy empowers the team, fostering a sense of ownership and accountability that drives innovation. Future Trends in Technology: AI and Sustainability Looking ahead, Kevin identifies two major trends that will shape the technology sector: AI and sustainability. “AI is already a big trend, and I see it continuing to grow rapidly,” Kevin predicts. The ability of AI to drive everything from automation to decision-making means that companies that successfully integrate it will gain a competitive edge. Sustainability is another area where Kevin sees technology playing a pivotal role. “I also see a growing focus on sustainability, where technology will play a key role in optimizing resources and reducing environmental impacts.” Peppermint is already preparing for these trends by investing in research and development in AI and machine learning, ensuring that the company stays ahead of the curve. Tackling Challenges and Seizing Opportunities With its strong emphasis on R&D and adaptability, Peppermint is well-positioned to tackle the challenges and seize the opportunities presented by these trends. “We’re investing in AI and machine learning to ensure we’re prepared for the future,” Kevin says. The company is constantly evolving, with a clear focus on making emerging technologies practical and valuable for clients. Sustainability at the Core of Technology Solutions Sustainability isn’t just

The Future of Work: How AI and Automation Are Reshaping Business Operations

The workplace of today is undergoing a transformation fueled by advancements in artificial intelligence (AI) and automation. These technologies are not only reshaping how businesses operate but are also redefining the employee experience. As organizations adapt to this new landscape, understanding the implications of AI and automation is essential for success. The AI Revolution in Business AI and automation have become integral components of modern business strategies. From enhancing efficiency to providing data-driven insights, these technologies are revolutionizing operations. Companies that leverage AI can analyze vast amounts of data, allowing for informed decision-making and predictive analytics. 1. Enhancing Operational Efficiency One of the primary advantages of AI and automation is the enhancement of operational efficiency. Routine tasks that once consumed valuable time can now be automated, allowing employees to focus on strategic initiatives. For instance, AI-powered chatbots can handle customer inquiries 24/7, improving response times and freeing up human resources for more complex issues. 2. Personalizing Customer Interactions AI enables businesses to deliver personalized experiences to customers. By analyzing customer behavior and preferences, AI tools can tailor marketing campaigns and product recommendations to individual needs. This not only increases customer satisfaction but also fosters brand loyalty. Companies like Amazon and Netflix have successfully utilized AI to personalize user experiences, driving engagement and revenue. 3. Data-Driven Decision Making In today’s data-driven world, businesses that harness the power of AI for analytics can gain a competitive edge. AI can sift through large datasets to identify trends, forecast future outcomes, and provide actionable insights. This capability empowers organizations to make informed decisions based on real-time data rather than intuition. 4. Preparing for Job Evolution While the integration of AI and automation enhances efficiency, it also raises concerns about job displacement. However, rather than replacing human workers, AI is set to augment their capabilities. Routine tasks will be automated, allowing employees to focus on higher-value work that requires creativity, critical thinking, and emotional intelligence. Organizations must invest in upskilling and reskilling their workforce to adapt to these changes. 5. Navigating Ethical Considerations As businesses embrace AI, ethical considerations become paramount. Issues such as data privacy, bias in algorithms, and job displacement need to be addressed. Transparency in AI processes and accountability for outcomes will be essential for maintaining trust among employees and customers. Organizations must establish ethical guidelines to govern AI usage and ensure that these technologies serve humanity positively. In Conclusion, AI and automation are reshaping the future of work, presenting both opportunities and challenges. By embracing these technologies, businesses can enhance efficiency, personalize customer interactions, and leverage data for strategic decision-making. Preparing for job evolution and navigating ethical considerations will be crucial for organizations seeking to thrive in this dynamic landscape.

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