Digital Magazine In the ever-evolving landscape of healthcare, where personalized care is becoming more essential than ever, Infinity Healthcare stands as a beacon of innovation, compassion, and transformation. At the helm of this trailblazing company is CEO Izabella Roth, a visionary leader redefining the boundaries of home and personal care solutions in Canada. Through her leadership, Infinity Healthcare has embraced cutting-edge technologies and forward-thinking strategies to provide an enhanced level of care that not only meets but exceeds the expectations of clients. Redefining Care Solutions at Infinity Healthcare Ltd. For Izabella Roth, “redefining care” isn’t just a tagline, it’s a mission. “At Infinity Healthcare, redefining care means going beyond traditional models to offer personalized, technology-driven solutions that prioritize the well-being of each individual,” Roth explains. The company integrates advanced healthcare technologies, such as data-driven decision-making, to tailor care plans for its clients, ensuring their specific needs are met. Whether someone is aging in place or managing chronic conditions, Infinity’s holistic approach empowers people to live healthier, more independent lives. Roth’s leadership has driven a strong focus on quality, accessibility, and compassion, setting new benchmarks for care. This combination of innovation and a human-centered approach allows Infinity Healthcare to redefine care in a way that truly makes a difference. “We believe that care should be as dynamic as the lives of those we serve,” Roth adds, emphasizing the personalized nature of their services. Innovations Shaping the Future of Home and Personal Care Innovation is at the core of Infinity Healthcare’s transformation. The company has implemented a suite of forward-thinking strategies aimed at pushing the boundaries of home and personal care in 2024. Among the most notable is the Smart Home Integration initiative, which blends technology with everyday care. Infinity Healthcare has introduced smart home systems equipped with sensors to monitor daily activities and detect falls, voice-activated systems for emergency responses, and automation tools to assist with tasks like medication reminders and lighting adjustments. These innovations allow clients to maintain a higher level of independence, while caregivers can respond promptly to any issues, ensuring a balance of autonomy and safety. Infinity Healthcare is also known for its partnerships and collaborations with technology firms, research institutions, and healthcare providers, which play a crucial role in staying at the forefront of care solutions. “Collaboration drives innovation,” Roth explains. “By working closely with these partners, we’re able to continuously evolve our care offerings and ensure our clients are receiving the most advanced and effective care available.” “We believe that care should be as dynamic as the lives of those we serve.” Evolving Care to Meet Changing Client Expectations The healthcare industry has seen significant changes in recent years, with clients expecting more personalized, accessible, and holistic services. Infinity Healthcare has not only adapted to these shifts but has thrived in this evolving environment. One of the key ways the company has transformed its approach is through personalization. “Every client’s journey is unique, and our care plans reflect that individuality,” Roth explains. Infinity’s shift from one-size-fits-all solutions to tailored, client-centered care ensures that each person receives services that fit their specific needs, preferences, and health conditions. This commitment to personalization extends to the company’s broader mission of offering holistic and preventive care. Infinity Healthcare’s wellness programs focus on enhancing not just physical health but mental and emotional well-being, offering services like nutrition counseling, exercise plans, and stress management. Additionally, the company emphasizes preventive care to help clients avoid the progression of chronic conditions, a key element of their long-term care philosophy. Infinity Healthcare has also worked diligently to improve accessibility and inclusivity, understanding the diverse needs of its client base. The company offers flexible care options, catering to both short-term and long-term needs, while implementing cultural competence training for caregivers to ensure they respect and understand the backgrounds of each individual they serve. “Collaboration drives innovation. By working closely with partners, we’re able to continuously evolve our care offerings and ensure our clients are receiving the most advanced and effective care available.” Overcoming Challenges to Innovate Care Leading an innovative company in the home and personal care space comes with its own set of challenges. Roth acknowledges that the introduction of advanced technologies such as AI, telehealth, and smart home systems posed initial difficulties. “One of the biggest challenges we faced was technological adoption, both from caregivers and clients,” she notes. Infinity Healthcare addressed this by offering comprehensive training programs to familiarize caregivers with new technologies, ensuring they were comfortable and confident in their use. Another challenge was balancing technological advancements with the human aspect of care. Roth and her team were careful to maintain the human-centered element of their services, ensuring that technology enhances—rather than replaces—compassionate care. “Technology is a tool that enables us to spend more quality time with clients, not a substitute for human connection,” Roth emphasizes. “At Infinity Healthcare, redefining care means going beyond traditional models to offer personalized, technology-driven solutions that prioritize the well-being of each individual.” Leadership’s Role in Driving Innovation Leadership plays an instrumental role in fostering the culture of innovation at Infinity Healthcare. Roth has cultivated a work environment where creativity and experimentation are encouraged. “As a leader, it’s my job to articulate a clear vision for the future while providing the resources and support needed for my team to bring that vision to life,” she shares. This includes investing in ongoing professional development and creating a culture of innovation where new ideas are welcomed, and team members are empowered to take initiative. By leading by example, Roth inspires her team to embrace new technologies and methodologies, creating an organizational ethos that values innovation, collaboration, and continuous improvement. The Future of Home and Personal Care: Infinity’s Vision for Tomorrow Looking ahead, Roth is focused on continuing to shape the future of home and personal care. One of Infinity Healthcare’s top priorities is advancing the integration of emerging technologies, such as robotics for in-home assistance and wearable devices for real-time health monitoring. Roth is also committed to expanding

Digital Magazine In the ever-evolving world of hospitality, where every detail matters and every moment counts, Joe Ogdie stands out as a transformative leader. As the General Manager of The Lodge at Blue Sky, Auberge Resorts Collection, Joe is not just managing a luxury resort, he’s redefining what it means to create extraordinary guest experiences in 2024. “Creating exceptional guest experiences is about more than just providing service; it’s about fostering deep connections and crafting moments that truly matter. Every interaction is an opportunity to make guests feel valued and cherished.” A Journey Fueled by Passion Joe Ogdie’s journey into hospitality was born from his love of travel and a desire to immerse himself in diverse cultures. Graduating with a degree in Hospitality Management, Joe’s career began with Four Seasons Hotel and Resorts. His passion for the industry truly ignited during a visit to Napa Valley, where he experienced the profound dedication of the team at Solage. The impact was so significant that it led him to join Auberge Resorts, marking the beginning of his remarkable journey with the brand. “I’ve always been driven by the opportunity to explore different cultures and create memorable experiences,” Joe reflects. This passion, combined with his educational background and initial roles, has shaped his approach to leadership and guest service. Leadership Rooted in Empathy and Recognition For Joe, success as a leader in hospitality is defined by the happiness of both his team and the guests. His leadership philosophy emphasizes empathy, open communication, and recognition. Joe believes in fostering an environment where team members feel valued and motivated. “Creating a supportive and engaging workplace is crucial. My goal is to ensure that every team member feels appreciated and empowered to excel,” he says. At The Lodge at Blue Sky, Joe’s approach is evident in his interactions with his team and guests. He describes his leadership style as one where “being present with the guests and inspiring the team to deliver service from the heart” is paramount. This focus on genuine connection and thoughtful service drives the resort’s success. “Great hospitality is found in the details—the warm smiles, the thoughtful gestures, and the unwavering commitment to ensuring every guest feels special.” Innovative Strategies for Memorable Guest Experiences In 2024, the hospitality industry is increasingly shaped by the desire for deeper connections and immersive experiences. Joe and his team at The Lodge at Blue Sky are at the forefront of this trend, using storytelling and unique offerings to enhance guest connections with the land. One standout innovation is Wildkitchen, an off-the-grid culinary experience set atop a mountain. This communal dining experience allows guests to forge lasting memories while enjoying locally sourced cuisine in a breathtaking setting. “Our goal is to immerse guests in the soul of the place they’re visiting,” Joe explains. By leveraging adventure, wellness, and culinary experiences, The Lodge at Blue Sky offers a holistic and enriching stay. Going Above and Beyond Joe’s commitment to exceptional guest service is exemplified in the personalized experiences his team creates. A memorable example involved a young guest with aspirations of becoming a mixologist. A member of the team took the initiative to set up a mocktail class on the patio, complete with ingredients from the resort’s farm. This impromptu class not only delighted the young guest but also led to the creation of a new menu item enjoyed by all guests. “Going above and beyond is a core part of our service philosophy. We aim to tailor experiences to each guest’s unique interests and needs,” Joe notes. Addressing Sustainability and Environmental Concerns Sustainability is a key focus at The Lodge at Blue Sky, reflected in their “Luxury with Wild Abandon and Love for the Land” ethos. The resort integrates sustainable practices into its operations, from architectural features like living roofs to regenerative farming practices. A dedicated sustainability manager ensures that recycling and environmental goals are met, demonstrating the resort’s commitment to protecting the natural beauty that surrounds them. Future Goals and Vision Looking ahead, Joe is focused on driving service excellence through thoughtfulness and personalization. His vision includes forging partnerships that enhance guest experiences in wellness, culinary arts, and adventure. “We’re dedicated to continuing our tradition of excellence while exploring new ways to enrich the guest experience,” he says. The Evolving Role of General Managers The role of General Managers is evolving, with a greater emphasis on being present with both the team and guests. Joe believes that storytelling and experience management are becoming increasingly important aspects of the role. “Being actively involved and creating meaningful experiences is key to modern leadership in hospitality,” he asserts. The Most Rewarding Aspect of Leadership For Joe, the most rewarding aspect of his role is witnessing the joy and connection that guests experience during their stay. “Seeing guests truly relax and connect with each other and the environment is incredibly fulfilling,” he shares. This sense of accomplishment fuels his dedication and passion for the industry. “Each day in hospitality offers a chance to turn ordinary moments into extraordinary experiences. It’s about creating unforgettable memories for our guests through thoughtful and personalized service.” Advice for Aspiring Hospitality Leaders Joe’s advice to those entering the hospitality field is simple yet profound: “No job is more important than another in a hotel. Your team is your greatest asset; take care of them.” He emphasizes the importance of commitment, passion, and a genuine love for the industry. “Be flexible, learn from your experiences, and always approach your work with enthusiasm and dedication,” he advises. “Effective leadership in hospitality revolves around empowering your team, recognizing their contributions, and nurturing an environment where creativity and excellence can flourish.” In Conclusion, Joe Ogdie’s journey and leadership at The Lodge at Blue Sky exemplify the essence of modern hospitality management. His commitment to exceptional service, innovation, and sustainability not only enhances the guest experience but also sets a high standard for the industry. As he continues to lead and inspire, Joe’s story serves as a beacon for

Digital Magazine Jodi Barrett’s journey to founding KBStronger is a story of personal transformation and the drive to empower others. It began in 2017 when Jodi took a bold step by traveling to New York City to gain certification in a kettlebell program. Emerging from a challenging divorce, Jodi was motivated by a desire to create opportunities for others, particularly stay-at-home moms. Her vision was to offer a certification course that would provide both personal and financial growth. “As I sat on that plane to New York, I knew my journey would start with the kettlebell, and it would evolve into something greater. My gut instinct told me that this was just the beginning,” Jodi recalls. “At KBStronger, we create spaces of hope and support, guiding our clients towards a healthier, more fulfilling life.” A Vision of Empowerment and Transformation The vision for KBStronger is to create a transformative space for women, where they can achieve a healthier lifestyle through both physical and mental strength. “Our mission is to guide women in changing their lives by integrating the KBStronger Method with a positive mindset. We aim to provide them with the tools they need for a fulfilling and healthy life,” Jodi explains. This vision reflects Jodi’s commitment to not only physical fitness but also personal empowerment. Standing Out in a Crowded Market In the competitive world of fitness and wellness, KBStronger sets itself apart with a holistic approach. The program integrates three core pillars: human movement, kettlebell training, and mindset. “What distinguishes us is our blend of scientific principles with a personal touch. We understand that movement and mindset are interconnected, and we prioritize caring for our clients amidst a chaotic world,” Jodi states. This unique combination ensures that KBStronger addresses both the physical and emotional aspects of wellness. Innovations at the Forefront KBStronger introduces several innovative elements to the fitness market, including personalized coaching, consistency challenges, and immersive retreat experiences. “Our holistic approach blends mindset, mobility, and kettlebell training into cohesive programs. Innovations like personalized coaching and our retreats make KBStronger a unique player in the fitness industry,” Jodi highlights. These innovations reflect KBStronger’s commitment to providing comprehensive and personalized wellness solutions. Core Values Guiding Leadership The core values at KBStronger—integrity, client-centered focus, consistency, and community—are central to its leadership and decision-making. “Integrity ensures transparency in all our practices, while our client-centered approach prioritizes holistic wellness. Consistency is crucial for ongoing growth, and community building strengthens our collective impact,” Jodi explains. These values guide KBStronger’s efforts to create a supportive and effective wellness environment. “Empowering others begins with transforming yourself, and at KBStronger, we turn that transformation into lasting impact.” Fostering a Culture of Wellness and Innovation KBStronger fosters a culture of wellness and innovation by emphasizing both physical and mental well-being in its team and clients. “We encourage innovation through openness to new ideas and collaboration. Setting goals and supporting both clients and trainers in achieving their success drives KBStronger’s growth,” Jodi adds. This approach ensures that KBStronger remains at the forefront of the industry by continuously evolving and adapting. Shaping the Future of Fitness Looking ahead, Jodi anticipates that trends such as digital and hybrid fitness models, holistic wellness, and personalized training will shape the future of the industry. “KBStronger is well-positioned to lead by offering flexible online and in-person retreats, integrating mindset and physical training, and building a supportive community. These strengths align with emerging trends, ensuring we stay ahead in the industry,” Jodi states. This forward-thinking approach positions KBStronger as a leader in the evolving fitness landscape. “True innovation in wellness comes from blending science with heart, and understanding that movement and mindset are deeply interconnected.” Commitment to Sustainability and Health KBStronger addresses the increasing demand for sustainable and health-conscious practices by promoting holistic health and mindful living. “We focus on integrating eco-friendly practices and offering retreats that emphasize nature connection and mindfulness. Our ongoing education efforts aim to raise awareness about healthy lifestyles,” Jodi shares. This commitment reflects KBStronger’s dedication to creating a positive impact on both personal well-being and the environment. “The future of fitness lies in a balanced approach that embraces both technology and personal connection, ensuring a supportive community for all.” Prioritizing Client Experience Maintaining high standards in client experience is a priority for KBStronger. The company employs strategies such as responsive communication, quality coaching, and a supportive community. “We track client progress through regular assessments and continue to offer both online and personal programming to ensure satisfaction and effectiveness,” Jodi explains. These strategies help KBStronger deliver a high-quality experience for its clients. Future Projects and Technological Adaptation KBStronger’s future projects include expanding digital offerings, enhancing online programs, and introducing additional retreats and workshops. “We are also exploring advancements in technology to better track client progress and offer tailored recommendations. Our goal is to grow a stronger community through challenges, events, and partnerships,” Jodi reveals. These initiatives aim to broaden KBStronger’s reach and impact in the Canadian fitness landscape. Advice for Aspiring Entrepreneurs For those aspiring to make a significant impact in the wellness industry, Jodi offers the following advice: “Have a deep purpose with your passion and persist through uncertainty. Consistency is key to all things in life.” This guidance reflects Jodi’s own journey and the principles that have driven her success with KBStronger. “KBStronger is not just about fitness; it’s about empowering women to transform their lives through strength and mindset.”

Digital Magazine In a landscape where the automotive industry is undergoing a profound transformation, Mario Carranza, Founder and CEO of Vamos, stands out as a visionary leader. With a track record of building successful companies in the mobility space, Carranza’s journey reflects a deep understanding of both the challenges and opportunities shaping the future of automotive innovation. “Our vision is to revolutionize automotive access, making flexible, online car solutions the standard for the future.” From Startup Success to Industry Disruption Mario Carranza’s career has been a testament to his ability to identify and capitalize on emerging trends in mobility. His journey began as a founding member of Cabify, Spain’s leading ride-hailing platform, which later achieved unicorn status. Carranza’s leadership then extended to Amovens, a prominent car-sharing platform where he spearheaded various mobility solutions, including Peer-to-Peer car sharing and rental services. However, Carranza’s career pivot came with a realization: while much of the innovation in the mobility sector focused on short-term solutions, there was a notable gap in long-term car ownership models. This insight, coupled with the fact that e-commerce penetration in the automotive market was a mere 1%, inspired him to launch Vamos. His vision was clear: to revolutionize the way people access and own cars, leveraging the growing trend of flexible vehicle ownership and the digital transformation of the automotive sector. “Our core values—Trust, All In, Customer Obsessed, One Team, and Simple—guide us as we continue to innovate and enhance the automotive experience.” Vamos: A Vision for the Future Vamos is driven by a vision to reshape the automotive landscape through increased e-commerce penetration and flexible access to vehicles. According to Carranza, the future of automotive innovation will be defined by several key trends: Digital Showrooms: Virtual and augmented reality will transform online car shopping, providing immersive and interactive experiences. End-to-End Online Sales: Consumers will increasingly complete the entire car-buying process online, from selection to delivery. Personalization and AI: Advanced AI tools will offer personalized recommendations and tailored experiences. Flexible Access Models: Car subscriptions and leasing options will become more prevalent, facilitated by online platforms like Vamos. Vamos has introduced several innovations that have set new benchmarks in the industry. The company offers a fully online car ordering experience, enabling customers to browse, purchase, and arrange delivery of vehicles entirely through a digital platform. This approach not only streamlines the process but also enhances transparency and convenience. Vamos also prioritizes high-quality standards, home delivery, and transparent pricing, all while maintaining a strong focus on customer experience. “Vamos is committed to leading the charge in e-commerce automotive innovation, offering a fully digital, customer-centric experience.” Guiding Values and Fostering Innovation At the heart of Vamos’s success is a set of core values that guide Carranza’s leadership and the company’s culture. The acronym TACOS—Trust, All In, Customer Obsessed, One Team, and Simple—encapsulates the principles that drive the organization. These values foster a collaborative environment where innovation thrives. Carranza emphasizes that fostering a culture of innovation involves several key practices: Customer Obsession: A relentless focus on solving real customer problems. Start Small: Small, agile teams working on targeted projects. Encourage Experimentation: Supporting bold experiments and accepting failures as part of the process. Long-Term Thinking: Allowing ideas to mature into groundbreaking innovations. “Sustainability and customer satisfaction are at the heart of everything we do, driving us to offer the most eco-friendly and user-focused mobility solutions.” Navigating Trends and Embracing Opportunities The automotive industry is witnessing significant trends that will shape its future. Carranza identifies several key trends: Shift in Preferences: Younger generations prefer flexible, subscription-based models over traditional ownership. Technology Integration: Advances in connected and autonomous vehicles make leasing more appealing. Sustainability: The push for electric vehicles and greener mobility options supports the growth of leasing models. Economic Considerations: Rising vehicle prices and maintenance costs make leasing a more attractive option. Vamos is well-positioned to address these trends by leveraging its digital platform to offer customizable, flexible leasing options. The company’s focus on sustainability, including promoting electromobility and offsetting CO2 emissions, aligns with the growing demand for environmentally friendly solutions. Additionally, Vamos’s ability to scale globally allows it to tap into emerging markets with increasing demand for flexible vehicle solutions. Customer Experience and Future Innovations At Vamos, customer experience is paramount. Carranza believes that prioritizing employee satisfaction translates into exceptional customer service. By investing in employee development and fostering a positive work environment, Vamos ensures that both employees and customers benefit from a high-quality experience. Looking ahead, Vamos has ambitious plans. The company aims to expand its mobility solutions internationally and integrate artificial intelligence into its business model. AI is expected to revolutionize car retail by enhancing efficiency, profitability, and customer loyalty. Technology and the Road Ahead As technology continues to evolve, Vamos is preparing to meet the challenges and opportunities presented by the automotive sector. The rapid adoption of electric vehicles and advances in automotive technology will require innovative approaches to make these options accessible to a broader audience. Vamos’s focus on digital transformation, data-driven customization, and flexible access models positions it well to navigate these changes.

Digital Magazine In the fast-paced and competitive world of real estate, Sarah Clark emerges as a visionary leader and trailblazer. Her role as the Head of HR and Talent Acquisition at Luxury Properties Hub is not just a job but a platform for her to revolutionize HR practices in the industry. Sarah’s journey from the UK to Dubai represents a bold leap into unfamiliar territory, driven by her unwavering commitment to excellence. A Journey of Resilience: Sarah’s journey in HR and recruitment began in the UK, where she gained valuable experience despite the challenges posed by the pandemic. Her tenure with a company was cut short, but she didn’t let that deter her. Transitioning to another company, Sarah continued to hone her skills, wearing multiple hats within the organization. However, it was her move to Dubai that truly defined her career trajectory. A serendipitous offer in HR and recruitment at Luxury Properties Hub catapulted her into a leadership role within just four months of joining, showcasing her resilience and adaptability. Passion Meets Purpose: For Sarah, specializing in HR within the real estate industry was a natural progression. Having worked in various property-related roles in the UK, Sarah was drawn to the diversity and opportunities the industry offered. The blend of innovation, tradition, and diversity within real estate presents endless possibilities for HR professionals to make a meaningful impact. From recruiting top talent to fostering a culture of excellence, Sarah thrives on helping people make their dreams come true within the dynamic world of luxury real estate. “Real estate is not just about properties; it’s about people and their aspirations. My role allows me to bridge the gap between talent and opportunity.” Navigating Compliance and Evolving Needs: In the dynamic and constantly evolving world of real estate, Sarah Clark takes on the responsibility of ensuring that HR practices at Luxury Properties Hub not only comply with industry regulations but also adapt to the evolving needs of employees and management. Recognizing the fast-paced nature of the real estate industry, Sarah emphasizes the importance of providing comprehensive support and resources to the team. She understands that the demands of the job extend beyond standard working hours and require unwavering dedication to meet the needs of clients and stakeholders. Thus, Sarah is committed to fostering a culture where employees feel supported and equipped to navigate the challenges of the real estate sector effectively. Building a Personal Brand for Success: One of Sarah’s key strategies for attracting and retaining top talent is her focus on personal branding. “Within just 8 months in the industry,” she has built a significant following on LinkedIn, positioning herself as a trusted authority in the market. Through consistent, value-driven content and dependable support, Sarah has cultivated a strong community, ensuring mutual compatibility between individuals and Luxury Properties Hub. “Authenticity and consistency are the cornerstones of personal branding. It’s about building trust and credibility within your network.” Fostering Collaboration and Inclusivity: At the heart of Sarah’s leadership lies a commitment to cultivating a dynamic and inclusive workplace culture. She prioritizes monthly team events and planned getaways as crucial opportunities for staff to bond outside of their daily routines. “These initiatives are instrumental in fostering strong relationships and mutual appreciation among team members, underscoring our dedication to valuing our employees beyond their professional roles,” Sarah affirms. Grounded in values of empathy, transparency, and empowerment, she ensures that every team member feels valued, heard, and motivated to thrive within Luxury Properties Hub. Shaping the Future of HR: Looking ahead, Sarah envisions significant growth and development for the HR and Recruitment team at Luxury Properties Hub. Beyond simply expanding the team, her goal is to cultivate a culture of talent development and empowerment within the organization and throughout the industry. To achieve this, Sarah is committed to providing personalized coaching, mentorship, and continuous learning opportunities for each team member. By investing in their professional growth and skill development, she aims to empower them to reach new heights in their careers. Sarah’s proactive approach involves not only supporting the team’s current needs but also preparing them for future challenges and opportunities. She understands that a thriving team is one that is constantly learning and evolving, and she is dedicated to providing the resources and support necessary for their success. In essence, Sarah’s vision for the HR and Recruitment team goes beyond just numbers; it’s about creating a community of empowered individuals who are equipped to drive the success of Luxury Properties Hub forward. “Investing in our team’s growth is not just an investment in their future but also in the future of our company.” Key Milestones and Experiences: Reflecting on her career, Sarah’s journey at Luxury Properties Hub has been marked by remarkable achievements. Her rapid promotion within just four months of joining the company underscores her exceptional talent and dedication. Furthermore, within a mere eight months in the industry, Sarah has cultivated a significant following on LinkedIn, with over 120,000 followers, and her posts have garnered an impressive 3.8 million interactions. This achievement not only demonstrates her expertise but also her ability to engage and build a strong community within the real estate sector. Sarah’s influence extends beyond social media; she has been recognized as an authority in the field, being invited to speak on a real estate podcast. This opportunity further solidifies her reputation and expertise, showcasing her as a leader in the industry. Promoting a Healthy and Inclusive Work Environment: Sarah is committed to cultivating a supportive workplace culture at Luxury Properties Hub by organizing team-building activities and retreats. These initiatives not only strengthen team cohesion but also highlight the company’s dedication to the well-being of its employees. By facilitating such events, Sarah ensures that everyone feels appreciated and valued, fostering an environment where each team member can flourish and contribute to the company’s success. Guiding Principles in Leadership: Sarah’s leadership ethos is rooted in empathy, transparency, and empowerment. She is committed to forging an environment where every team member feels

Click here In the fast-paced and ever-evolving world of digital marketing, one company stands out for its commitment to innovation, creativity, and client success: The Ads Manager. Established nearly a decade ago by Chris and Alicia Whitbread, the agency’s journey began with their joint leadership, laying a solid foundation for its growth. Over time, Cory Judd joined as a Google Ads Specialist, quickly becoming an integral part of the team, valued not only for his expertise but also for his close collaboration with the founders. However, about six months ago, Chris decided to take a step back, creating an opportunity for Cory to step into the role of Co-Director alongside Alicia. This transition not only solidified their partnership but also reaffirmed their commitment to driving the company forward, both for their team and their clients.   Alicia Whitbread’s journey into digital marketing is a testament to her passion, perseverance, and strategic acumen. With a background in Psychology, Alicia’s innate understanding of human behaviour coupled with her keen insights into marketing strategies paved the way for her foray into digital advertising. In partnership with her husband Chris, Alicia co-founded The Ads Manager in 2010, envisioning an agency that prioritised not just results but also creativity, innovation, and client satisfaction. Under her guidance, The Ads Manager flourished, earning acclaim for its groundbreaking campaigns and exceptional client service. Alicia’s commitment to giving back to the community further underscores her role as a leader dedicated to making a positive impact in the digital marketing industry. Alicia’s leadership style is characterised by a rare blend of empathy, vision, and resilience. She leads by example, fostering a culture of collaboration and empowerment within the agency. Her door is always open to new ideas, and she encourages her team members to push the boundaries of creativity and innovation. Under Alicia’s guidance, The Ads Manager has flourished, earning accolades for its innovative campaigns and exceptional client service. Alicia’s ability to anticipate market trends and adapt to changing landscapes has been instrumental in the agency’s success, positioning it as a trusted partner for businesses looking to navigate the complexities of the digital world. But Alicia’s impact extends far beyond the confines of the boardroom. She is deeply committed to giving back to her community and using her platform to drive positive change. Whether she’s mentoring aspiring marketers, championing diversity and inclusion initiatives, or advocating for social justice causes, Alicia’s passion for making a difference is evident in everything she does. “Five fundamental principles serve as the cornerstone of our approach: Open communication, Clear goals and objectives, Knowledge sharing, Positive reinforcement, and Accountability.” Strategies for Success: Collaborative Approaches and Innovative Solutions Alicia Whitbread and Cory Judd spearhead a culture of collaboration within The Ads Manager, where every team member’s input is valued and leveraged. Through regular brainstorming sessions, strategy meetings, and knowledge-sharing initiatives, they cultivate an environment where creativity flourishes, and innovative ideas are born. This collaborative spirit not only fosters a sense of ownership and belonging among team members but also fuels the agency’s ability to adapt and thrive in an ever-evolving digital landscape. By fostering strong partnerships with their clients, Alicia, Cory, and their team ensure that every campaign is built on a foundation of trust, transparency, and mutual respect. They take the time to understand each client’s unique goals, challenges, and aspirations, allowing them to craft bespoke strategies that deliver tangible results. Through open communication channels and regular progress updates, they keep clients informed and engaged throughout the entire process, ensuring alignment and driving towards shared objectives. A key pillar of The Ads Manager’s success is its unwavering commitment to continuous learning and professional development. Alicia, Cory, and their team embrace a growth mindset, constantly seeking out new opportunities to expand their knowledge, refine their skills, and stay abreast of the latest industry trends and best practices. They actively participate in industry conferences, webinars, and workshops, as well as pursue relevant certifications and accreditations, ensuring they remain at the forefront of digital marketing innovation. Innovative solutions are at the heart of The Ads Manager’s approach to digital marketing. Alicia, Cory, and their team are not content with simply following trends – they strive to set them. They are always exploring new technologies, experimenting with cutting-edge strategies, and pushing the boundaries of what’s possible in the digital realm. Whether it’s harnessing the power of artificial intelligence, leveraging emerging social media platforms, or pioneering new advertising formats, they are committed to delivering innovative solutions that drive real business results for their clients. Precision in Campaign Crafting At The Ads Manager, campaigns are meticulously crafted to deliver impactful results for clients, guided by strategic principles and meticulous execution. Each campaign is uniquely tailored to the specific goals and objectives of the business, starting with the establishment of clear targets and the careful selection of relevant keywords through comprehensive research and planning, leveraging advanced tools like the keyword planner. Operated within a collaborative team environment, strategies and keyword selections are crafted collectively, harnessing the collective expertise of the team to maximize effectiveness. With goals defined and keywords curated, the focus shifts to crafting compelling ad copy that resonates with target audiences. The team prioritizes precise setup of conversion tracking and proficiency in analytics, particularly GA4, to extract actionable insights and optimise campaign performance. What sets The Ads Manager apart is its unwavering commitment to continuous monitoring and optimization. Unlike other agencies, they eschew the “set and forget” mentality, instead opting for a proactive approach of continuous refinement. Through rigorous A/B testing of copy and imagery, leveraging ad extensions, and ongoing adjustments, campaigns are always performing at their peak, delivering unparalleled results and value to clients. Setting The Ads Manager Apart: Unmatched Service and Expertise Embedded within The Ads Manager’s ethos lies a commitment to leadership principles designed to foster a supportive workplace environment. These principles, including a clear vision, empowerment, effective communication, adaptability, and a culture of continuous learning, form the foundation for a robust and cohesive team. Led by Alicia

Digital Magazine Shaun Jacobs has never been one to follow the traditional path. From his early days as a tutor juggling multiple roles to becoming the Managing Director of Ultimate Education, Shaun’s journey is marked by a relentless pursuit of excellence and a visionary approach to education. His story is not just about personal achievement, but a testament to his unwavering commitment to transforming the landscape of mathematics education in South Africa. Shaun’s innovative strategies and deep understanding of the educational challenges have positioned him as a pioneer, dedicated to making quality education accessible to every student, regardless of their background. From Tutor to Trailblazer: The Early Career and Vision of an Educational Innovator Shaun Jacobs’ journey into the education sector began shortly after matriculating from Pearson High School in Port Elizabeth in 2014. In 2015, he joined Nelson Mandela University (NMU) to study for his Bachelor of Education (BEd) degree. It was during his university years that Shaun’s entrepreneurial spirit began to take shape. He started offering one-on-one and small group tutoring sessions, charging a modest rate of R50 per hour. This experience sparked his interest in establishing his own business, leading to the creation of “Tutor @ Your Door” in 2018. Despite the demands of being a full-time student, rugby coach, and business owner, Shaun managed to build a team of six tutors and developed a commission package for two school students to act as brand ambassadors. Shaun graduated from NMU in 2019 and moved to Johannesburg, where he took up a position as a Mathematics teacher at Fourways High School. His time at FHS was invaluable, providing him with cherished memories and a deep understanding of the challenges facing mathematics education in South Africa. This insight inspired him to transition into the corporate world with a focus on education. After two years of studying trends and analyzing the educational landscape, Shaun launched Ultimate Education in January 2024, with a mission to provide mass market quality mathematics education. Milestones  (Infographic will be created in Magazine Layout) To visualize Shaun Jacobs’ career journey, here are the key milestones: 2014: Matriculated from Pearson High School, Port Elizabeth. 2015: Began BEd degree at Nelson Mandela University (NMU). 2015-2019: Worked as a one-on-one tutor. 2018-2019: Founded and ran “Tutor @ your door.” 2018-2019: Coached varsity rugby at NMU. 2019: Graduated from NMU and moved to Johannesburg to teach mathematics at Fourways High School. May 2022: Transitioned to the corporate world with an education focus. 2022 – 2023: Worked in corporate education, studying and analyzing emerging trends in the educational market. 2024: Launched Ultimate Education, focusing on mass-market quality mathematics education. 2024: Launched “Ultimate Maths” TV show on SABC2. Strategic moves often arise from recognizing unique opportunities in challenging markets. Revolutionizing Education: Integrating Technology for a Better Tomorrow At Ultimate Education, Shaun and his team believe that technological integration in academics is the future. From his teaching days, Shaun recognized that the profession is burdened with administrative tasks that detract from actual teaching. To address this, Ultimate Education has partnered with a math app that allows educators to give informal tests, which are marked and analyzed within seconds. This significantly reduces the administrative burden, freeing up teachers to focus more on teaching and less on paperwork. Ultimate Education integrates technology into all its service offerings, including the TV show “Ultimate Maths,” which airs on SABC2 every Monday and Tuesday at 16h00. Each episode concludes with a test, and the results are used to tailor the revision segments of the season to address areas where students struggle the most. This innovative approach not only provides tangible results but also ensures that the content is relevant and effective. Shaun’s vision extends beyond the TV show. Ultimate Education also partners with school mathematics departments to embed technology into their daily teaching practices. This tailored approach recognizes that each school operates differently and requires customized solutions. The goal is to make quality mathematics education accessible to all students, regardless of their circumstances or background. Technology integration in education is not just beneficial, it’s transformative. Empowering Every Learner: Transforming Student Experience and Success Ultimate Education is committed to ensuring that no student is left behind. The decision to launch a TV show on SABC was driven by the desire to reach every corner of the country, leveraging the wide accessibility of the channel. In 2025, Ultimate Education will expand its offerings with “Ultimate Schools,” a service aimed at assisting and supporting school mathematics departments. This initiative will help alleviate some of the burdens on educators while providing students, teachers, and parents with continuous testing and in-depth diagnostics. These statistics are crucial for tracking progress and identifying areas that need improvement. Shaun believes in rewarding and incentivizing students for their efforts in mathematics. Studies have shown that students’ emotional outlook on the subject can significantly impact their performance. By recognizing and rewarding effort, even for those who may not yet excel, Ultimate Education aims to ignite a passion for learning and encourage continuous improvement. Shaun is confident that with enough practice, any student can succeed in mathematics. Every student deserves recognition for their efforts, regardless of their starting point. Leading with Purpose: Navigating Challenges and Fostering Growth As the Managing Director of Ultimate Education, Shaun has faced numerous challenges, the most significant being the goal of ensuring that quality education reaches every corner of the country. He understands that helping a select few students is not enough; the real impact comes from reaching the masses. Through careful analysis, case studies, and innovative techniques, Shaun has developed a business model that aims to provide educational opportunities to all students. One of Shaun’s proudest achievements is the launch of the “Ultimate Maths” TV show. Balancing the demands of running a company while being the face of a TV show has been challenging, but the success of the show speaks volumes about the dedication and hard work of the Ultimate Education team. With over 3,000,000 views after the first 30 episodes,

Digital Magazine In the dynamic world of pharmaceutical supply chains, Imen Farjani’s career reflects a unique blend of strategic vision and hands-on expertise. As the Supply Chain Director at Mc Pharma, Imen plays a critical role in overseeing operations and logistics for 14 pharmaceutical companies, ensuring that essential medications reach those who need them. Her journey from the luxury perfume industry to a leading role in pharmaceutical supply chain management illustrates a deep commitment to both professional growth and impactful work. Early Career and Inspiration Imen Farjani’s professional path began in the luxury perfume sector, where she served as a project manager responsible for sales and marketing. This role provided her with valuable experience, but it was her transition to the pharmaceutical industry that sparked a deeper passion for supply chain management. Her move from sales to supply chain management was driven by a desire to broaden her expertise and engage more comprehensively with the business side of operations. The ability to contribute to the distribution of essential medicines in Tunisia gave her career a sense of purpose and fulfillment. Imen’s decision to join Mc Pharma was a fortuitous opportunity that quickly felt like a natural fit. She was welcomed into a supportive work environment where her contributions were valued and her ambitions aligned with the company’s vision for growth and success. The sense of belonging and the collaborative spirit of the team provided a strong foundation for her future achievements. Building strong, reliable relationships with all suppliers, regardless of business size, is crucial for a seamless supply chain. Role and Responsibilities at Mc Pharma In her current role as Supply Chain Director, Imen Farjani oversees a complex network of operations and logistics for multiple pharmaceutical companies. Her approach to supply chain management is defined by a commitment to building strong, dependable relationships with suppliers. Imen believes that every supplier deserves equal respect and attention, regardless of the scale of the business they bring. She emphasizes clear communication and responsiveness as essential components of a successful supply chain. One of Imen’s significant accomplishments at Mc Pharma has been the implementation of automated processes that have greatly enhanced operational efficiency. This initiative led to the achievement of ISO certification, a testament to the high standards she has set for her team and the processes they manage. By adopting innovative practices and pursuing formal certifications, Imen has strengthened Mc Pharma’s position as a leader in effective supply chain management. Leadership and Growth Imen Farjani’s role at Mc Pharma has been marked by both challenges and achievements. One of her most notable experiences was navigating the complexities of Tunisia’s governmental drug importation monopoly. Imen’s efforts to convince reluctant partners and suppliers to maintain a steady supply of medications despite financial difficulties demonstrated her resilience and leadership. Her ability to overcome these obstacles was instrumental in ensuring that essential drugs continued to reach the market. Imen’s leadership style fosters a culture of innovation and continuous improvement. She encourages her team to explore new ideas and stay informed about industry developments. By creating an environment where every team member feels supported and valued, Imen inspires her colleagues to contribute to the company’s success and growth. Industry Insights and Trends With extensive experience in the pharmaceutical supply chain, Imen Farjani is acutely aware of how emerging technologies will shape the future of the industry. She identifies artificial intelligence and predictive analytics as key drivers of change, poised to revolutionize forecasting and digital transformation within the supply chain. Imen is focused on harnessing these advancements to improve efficiency and drive growth. Staying updated with regulatory changes is another crucial aspect of Imen’s role. Her team actively engages in competitive intelligence and regulatory compliance, ensuring that Mc Pharma remains well-informed and adaptable in a highly regulated field. This proactive approach is essential for maintaining operational excellence and navigating the complexities of the pharmaceutical industry. Artificial intelligence and predictive analytics are set to revolutionize supply chain management, enhancing forecasting and operational efficiency. Data and Analytics Data analysis and risk assessment are central to Imen Farjani’s approach to refining Mc Pharma’s supply chain strategies. By leveraging data-driven insights, she ensures that the company’s strategies are based on accurate information and effective risk management practices. These methods are key to making informed decisions and achieving operational success. Data analysis and risk assessment form the backbone of our strategy, ensuring informed decision-making and effective management. Future Vision Looking forward, Imen Farjani envisions a future where artificial intelligence plays a central role in transforming Mc Pharma’s supply chain operations. Her goal is to shift the role of supply chain management from a support function to a core driver of business success. By integrating advanced technologies and optimizing operations, Imen aims to set new benchmarks for productivity and profitability in the pharmaceutical industry. Imen Farjani’s career is a reflection of her dedication to excellence in pharmaceutical supply chain management. Her strategic vision, innovative approaches, and commitment to her team highlight her role as a significant leader in the industry. Through her efforts at Mc Pharma, she continues to shape the future of supply chain management and set the stage for future achievements. We aim to make supply chain management a core driver of business success by integrating advanced technologies and optimizing operations.