Digital Magazine In the fast-paced and competitive world of real estate, Sarah Clark emerges as a visionary leader and trailblazer. Her role as the Head of HR and Talent Acquisition at Luxury Properties Hub is not just a job but a platform for her to revolutionize HR practices in the industry. Sarah’s journey from the UK to Dubai represents a bold leap into unfamiliar territory, driven by her unwavering commitment to excellence. A Journey of Resilience: Sarah’s journey in HR and recruitment began in the UK, where she gained valuable experience despite the challenges posed by the pandemic. Her tenure with a company was cut short, but she didn’t let that deter her. Transitioning to another company, Sarah continued to hone her skills, wearing multiple hats within the organization. However, it was her move to Dubai that truly defined her career trajectory. A serendipitous offer in HR and recruitment at Luxury Properties Hub catapulted her into a leadership role within just four months of joining, showcasing her resilience and adaptability. Passion Meets Purpose: For Sarah, specializing in HR within the real estate industry was a natural progression. Having worked in various property-related roles in the UK, Sarah was drawn to the diversity and opportunities the industry offered. The blend of innovation, tradition, and diversity within real estate presents endless possibilities for HR professionals to make a meaningful impact. From recruiting top talent to fostering a culture of excellence, Sarah thrives on helping people make their dreams come true within the dynamic world of luxury real estate. “Real estate is not just about properties; it’s about people and their aspirations. My role allows me to bridge the gap between talent and opportunity.” Navigating Compliance and Evolving Needs: In the dynamic and constantly evolving world of real estate, Sarah Clark takes on the responsibility of ensuring that HR practices at Luxury Properties Hub not only comply with industry regulations but also adapt to the evolving needs of employees and management. Recognizing the fast-paced nature of the real estate industry, Sarah emphasizes the importance of providing comprehensive support and resources to the team. She understands that the demands of the job extend beyond standard working hours and require unwavering dedication to meet the needs of clients and stakeholders. Thus, Sarah is committed to fostering a culture where employees feel supported and equipped to navigate the challenges of the real estate sector effectively. Building a Personal Brand for Success: One of Sarah’s key strategies for attracting and retaining top talent is her focus on personal branding. “Within just 8 months in the industry,” she has built a significant following on LinkedIn, positioning herself as a trusted authority in the market. Through consistent, value-driven content and dependable support, Sarah has cultivated a strong community, ensuring mutual compatibility between individuals and Luxury Properties Hub. “Authenticity and consistency are the cornerstones of personal branding. It’s about building trust and credibility within your network.” Fostering Collaboration and Inclusivity: At the heart of Sarah’s leadership lies a commitment to cultivating a dynamic and inclusive workplace culture. She prioritizes monthly team events and planned getaways as crucial opportunities for staff to bond outside of their daily routines. “These initiatives are instrumental in fostering strong relationships and mutual appreciation among team members, underscoring our dedication to valuing our employees beyond their professional roles,” Sarah affirms. Grounded in values of empathy, transparency, and empowerment, she ensures that every team member feels valued, heard, and motivated to thrive within Luxury Properties Hub. Shaping the Future of HR: Looking ahead, Sarah envisions significant growth and development for the HR and Recruitment team at Luxury Properties Hub. Beyond simply expanding the team, her goal is to cultivate a culture of talent development and empowerment within the organization and throughout the industry. To achieve this, Sarah is committed to providing personalized coaching, mentorship, and continuous learning opportunities for each team member. By investing in their professional growth and skill development, she aims to empower them to reach new heights in their careers. Sarah’s proactive approach involves not only supporting the team’s current needs but also preparing them for future challenges and opportunities. She understands that a thriving team is one that is constantly learning and evolving, and she is dedicated to providing the resources and support necessary for their success. In essence, Sarah’s vision for the HR and Recruitment team goes beyond just numbers; it’s about creating a community of empowered individuals who are equipped to drive the success of Luxury Properties Hub forward. “Investing in our team’s growth is not just an investment in their future but also in the future of our company.” Key Milestones and Experiences: Reflecting on her career, Sarah’s journey at Luxury Properties Hub has been marked by remarkable achievements. Her rapid promotion within just four months of joining the company underscores her exceptional talent and dedication. Furthermore, within a mere eight months in the industry, Sarah has cultivated a significant following on LinkedIn, with over 120,000 followers, and her posts have garnered an impressive 3.8 million interactions. This achievement not only demonstrates her expertise but also her ability to engage and build a strong community within the real estate sector. Sarah’s influence extends beyond social media; she has been recognized as an authority in the field, being invited to speak on a real estate podcast. This opportunity further solidifies her reputation and expertise, showcasing her as a leader in the industry. Promoting a Healthy and Inclusive Work Environment: Sarah is committed to cultivating a supportive workplace culture at Luxury Properties Hub by organizing team-building activities and retreats. These initiatives not only strengthen team cohesion but also highlight the company’s dedication to the well-being of its employees. By facilitating such events, Sarah ensures that everyone feels appreciated and valued, fostering an environment where each team member can flourish and contribute to the company’s success. Guiding Principles in Leadership: Sarah’s leadership ethos is rooted in empathy, transparency, and empowerment. She is committed to forging an environment where every team member feels

Click here In the fast-paced and ever-evolving world of digital marketing, one company stands out for its commitment to innovation, creativity, and client success: The Ads Manager. Established nearly a decade ago by Chris and Alicia Whitbread, the agency’s journey began with their joint leadership, laying a solid foundation for its growth. Over time, Cory Judd joined as a Google Ads Specialist, quickly becoming an integral part of the team, valued not only for his expertise but also for his close collaboration with the founders. However, about six months ago, Chris decided to take a step back, creating an opportunity for Cory to step into the role of Co-Director alongside Alicia. This transition not only solidified their partnership but also reaffirmed their commitment to driving the company forward, both for their team and their clients.   Alicia Whitbread’s journey into digital marketing is a testament to her passion, perseverance, and strategic acumen. With a background in Psychology, Alicia’s innate understanding of human behaviour coupled with her keen insights into marketing strategies paved the way for her foray into digital advertising. In partnership with her husband Chris, Alicia co-founded The Ads Manager in 2010, envisioning an agency that prioritised not just results but also creativity, innovation, and client satisfaction. Under her guidance, The Ads Manager flourished, earning acclaim for its groundbreaking campaigns and exceptional client service. Alicia’s commitment to giving back to the community further underscores her role as a leader dedicated to making a positive impact in the digital marketing industry. Alicia’s leadership style is characterised by a rare blend of empathy, vision, and resilience. She leads by example, fostering a culture of collaboration and empowerment within the agency. Her door is always open to new ideas, and she encourages her team members to push the boundaries of creativity and innovation. Under Alicia’s guidance, The Ads Manager has flourished, earning accolades for its innovative campaigns and exceptional client service. Alicia’s ability to anticipate market trends and adapt to changing landscapes has been instrumental in the agency’s success, positioning it as a trusted partner for businesses looking to navigate the complexities of the digital world. But Alicia’s impact extends far beyond the confines of the boardroom. She is deeply committed to giving back to her community and using her platform to drive positive change. Whether she’s mentoring aspiring marketers, championing diversity and inclusion initiatives, or advocating for social justice causes, Alicia’s passion for making a difference is evident in everything she does. “Five fundamental principles serve as the cornerstone of our approach: Open communication, Clear goals and objectives, Knowledge sharing, Positive reinforcement, and Accountability.” Strategies for Success: Collaborative Approaches and Innovative Solutions Alicia Whitbread and Cory Judd spearhead a culture of collaboration within The Ads Manager, where every team member’s input is valued and leveraged. Through regular brainstorming sessions, strategy meetings, and knowledge-sharing initiatives, they cultivate an environment where creativity flourishes, and innovative ideas are born. This collaborative spirit not only fosters a sense of ownership and belonging among team members but also fuels the agency’s ability to adapt and thrive in an ever-evolving digital landscape. By fostering strong partnerships with their clients, Alicia, Cory, and their team ensure that every campaign is built on a foundation of trust, transparency, and mutual respect. They take the time to understand each client’s unique goals, challenges, and aspirations, allowing them to craft bespoke strategies that deliver tangible results. Through open communication channels and regular progress updates, they keep clients informed and engaged throughout the entire process, ensuring alignment and driving towards shared objectives. A key pillar of The Ads Manager’s success is its unwavering commitment to continuous learning and professional development. Alicia, Cory, and their team embrace a growth mindset, constantly seeking out new opportunities to expand their knowledge, refine their skills, and stay abreast of the latest industry trends and best practices. They actively participate in industry conferences, webinars, and workshops, as well as pursue relevant certifications and accreditations, ensuring they remain at the forefront of digital marketing innovation. Innovative solutions are at the heart of The Ads Manager’s approach to digital marketing. Alicia, Cory, and their team are not content with simply following trends – they strive to set them. They are always exploring new technologies, experimenting with cutting-edge strategies, and pushing the boundaries of what’s possible in the digital realm. Whether it’s harnessing the power of artificial intelligence, leveraging emerging social media platforms, or pioneering new advertising formats, they are committed to delivering innovative solutions that drive real business results for their clients. Precision in Campaign Crafting At The Ads Manager, campaigns are meticulously crafted to deliver impactful results for clients, guided by strategic principles and meticulous execution. Each campaign is uniquely tailored to the specific goals and objectives of the business, starting with the establishment of clear targets and the careful selection of relevant keywords through comprehensive research and planning, leveraging advanced tools like the keyword planner. Operated within a collaborative team environment, strategies and keyword selections are crafted collectively, harnessing the collective expertise of the team to maximize effectiveness. With goals defined and keywords curated, the focus shifts to crafting compelling ad copy that resonates with target audiences. The team prioritizes precise setup of conversion tracking and proficiency in analytics, particularly GA4, to extract actionable insights and optimise campaign performance. What sets The Ads Manager apart is its unwavering commitment to continuous monitoring and optimization. Unlike other agencies, they eschew the “set and forget” mentality, instead opting for a proactive approach of continuous refinement. Through rigorous A/B testing of copy and imagery, leveraging ad extensions, and ongoing adjustments, campaigns are always performing at their peak, delivering unparalleled results and value to clients. Setting The Ads Manager Apart: Unmatched Service and Expertise Embedded within The Ads Manager’s ethos lies a commitment to leadership principles designed to foster a supportive workplace environment. These principles, including a clear vision, empowerment, effective communication, adaptability, and a culture of continuous learning, form the foundation for a robust and cohesive team. Led by Alicia

Digital Magazine Shaun Jacobs has never been one to follow the traditional path. From his early days as a tutor juggling multiple roles to becoming the Managing Director of Ultimate Education, Shaun’s journey is marked by a relentless pursuit of excellence and a visionary approach to education. His story is not just about personal achievement, but a testament to his unwavering commitment to transforming the landscape of mathematics education in South Africa. Shaun’s innovative strategies and deep understanding of the educational challenges have positioned him as a pioneer, dedicated to making quality education accessible to every student, regardless of their background. From Tutor to Trailblazer: The Early Career and Vision of an Educational Innovator Shaun Jacobs’ journey into the education sector began shortly after matriculating from Pearson High School in Port Elizabeth in 2014. In 2015, he joined Nelson Mandela University (NMU) to study for his Bachelor of Education (BEd) degree. It was during his university years that Shaun’s entrepreneurial spirit began to take shape. He started offering one-on-one and small group tutoring sessions, charging a modest rate of R50 per hour. This experience sparked his interest in establishing his own business, leading to the creation of “Tutor @ Your Door” in 2018. Despite the demands of being a full-time student, rugby coach, and business owner, Shaun managed to build a team of six tutors and developed a commission package for two school students to act as brand ambassadors. Shaun graduated from NMU in 2019 and moved to Johannesburg, where he took up a position as a Mathematics teacher at Fourways High School. His time at FHS was invaluable, providing him with cherished memories and a deep understanding of the challenges facing mathematics education in South Africa. This insight inspired him to transition into the corporate world with a focus on education. After two years of studying trends and analyzing the educational landscape, Shaun launched Ultimate Education in January 2024, with a mission to provide mass market quality mathematics education. Milestones  (Infographic will be created in Magazine Layout) To visualize Shaun Jacobs’ career journey, here are the key milestones: 2014: Matriculated from Pearson High School, Port Elizabeth. 2015: Began BEd degree at Nelson Mandela University (NMU). 2015-2019: Worked as a one-on-one tutor. 2018-2019: Founded and ran “Tutor @ your door.” 2018-2019: Coached varsity rugby at NMU. 2019: Graduated from NMU and moved to Johannesburg to teach mathematics at Fourways High School. May 2022: Transitioned to the corporate world with an education focus. 2022 – 2023: Worked in corporate education, studying and analyzing emerging trends in the educational market. 2024: Launched Ultimate Education, focusing on mass-market quality mathematics education. 2024: Launched “Ultimate Maths” TV show on SABC2. Strategic moves often arise from recognizing unique opportunities in challenging markets. Revolutionizing Education: Integrating Technology for a Better Tomorrow At Ultimate Education, Shaun and his team believe that technological integration in academics is the future. From his teaching days, Shaun recognized that the profession is burdened with administrative tasks that detract from actual teaching. To address this, Ultimate Education has partnered with a math app that allows educators to give informal tests, which are marked and analyzed within seconds. This significantly reduces the administrative burden, freeing up teachers to focus more on teaching and less on paperwork. Ultimate Education integrates technology into all its service offerings, including the TV show “Ultimate Maths,” which airs on SABC2 every Monday and Tuesday at 16h00. Each episode concludes with a test, and the results are used to tailor the revision segments of the season to address areas where students struggle the most. This innovative approach not only provides tangible results but also ensures that the content is relevant and effective. Shaun’s vision extends beyond the TV show. Ultimate Education also partners with school mathematics departments to embed technology into their daily teaching practices. This tailored approach recognizes that each school operates differently and requires customized solutions. The goal is to make quality mathematics education accessible to all students, regardless of their circumstances or background. Technology integration in education is not just beneficial, it’s transformative. Empowering Every Learner: Transforming Student Experience and Success Ultimate Education is committed to ensuring that no student is left behind. The decision to launch a TV show on SABC was driven by the desire to reach every corner of the country, leveraging the wide accessibility of the channel. In 2025, Ultimate Education will expand its offerings with “Ultimate Schools,” a service aimed at assisting and supporting school mathematics departments. This initiative will help alleviate some of the burdens on educators while providing students, teachers, and parents with continuous testing and in-depth diagnostics. These statistics are crucial for tracking progress and identifying areas that need improvement. Shaun believes in rewarding and incentivizing students for their efforts in mathematics. Studies have shown that students’ emotional outlook on the subject can significantly impact their performance. By recognizing and rewarding effort, even for those who may not yet excel, Ultimate Education aims to ignite a passion for learning and encourage continuous improvement. Shaun is confident that with enough practice, any student can succeed in mathematics. Every student deserves recognition for their efforts, regardless of their starting point. Leading with Purpose: Navigating Challenges and Fostering Growth As the Managing Director of Ultimate Education, Shaun has faced numerous challenges, the most significant being the goal of ensuring that quality education reaches every corner of the country. He understands that helping a select few students is not enough; the real impact comes from reaching the masses. Through careful analysis, case studies, and innovative techniques, Shaun has developed a business model that aims to provide educational opportunities to all students. One of Shaun’s proudest achievements is the launch of the “Ultimate Maths” TV show. Balancing the demands of running a company while being the face of a TV show has been challenging, but the success of the show speaks volumes about the dedication and hard work of the Ultimate Education team. With over 3,000,000 views after the first 30 episodes,

Digital Magazine In the dynamic world of pharmaceutical supply chains, Imen Farjani’s career reflects a unique blend of strategic vision and hands-on expertise. As the Supply Chain Director at Mc Pharma, Imen plays a critical role in overseeing operations and logistics for 14 pharmaceutical companies, ensuring that essential medications reach those who need them. Her journey from the luxury perfume industry to a leading role in pharmaceutical supply chain management illustrates a deep commitment to both professional growth and impactful work. Early Career and Inspiration Imen Farjani’s professional path began in the luxury perfume sector, where she served as a project manager responsible for sales and marketing. This role provided her with valuable experience, but it was her transition to the pharmaceutical industry that sparked a deeper passion for supply chain management. Her move from sales to supply chain management was driven by a desire to broaden her expertise and engage more comprehensively with the business side of operations. The ability to contribute to the distribution of essential medicines in Tunisia gave her career a sense of purpose and fulfillment. Imen’s decision to join Mc Pharma was a fortuitous opportunity that quickly felt like a natural fit. She was welcomed into a supportive work environment where her contributions were valued and her ambitions aligned with the company’s vision for growth and success. The sense of belonging and the collaborative spirit of the team provided a strong foundation for her future achievements. Building strong, reliable relationships with all suppliers, regardless of business size, is crucial for a seamless supply chain. Role and Responsibilities at Mc Pharma In her current role as Supply Chain Director, Imen Farjani oversees a complex network of operations and logistics for multiple pharmaceutical companies. Her approach to supply chain management is defined by a commitment to building strong, dependable relationships with suppliers. Imen believes that every supplier deserves equal respect and attention, regardless of the scale of the business they bring. She emphasizes clear communication and responsiveness as essential components of a successful supply chain. One of Imen’s significant accomplishments at Mc Pharma has been the implementation of automated processes that have greatly enhanced operational efficiency. This initiative led to the achievement of ISO certification, a testament to the high standards she has set for her team and the processes they manage. By adopting innovative practices and pursuing formal certifications, Imen has strengthened Mc Pharma’s position as a leader in effective supply chain management. Leadership and Growth Imen Farjani’s role at Mc Pharma has been marked by both challenges and achievements. One of her most notable experiences was navigating the complexities of Tunisia’s governmental drug importation monopoly. Imen’s efforts to convince reluctant partners and suppliers to maintain a steady supply of medications despite financial difficulties demonstrated her resilience and leadership. Her ability to overcome these obstacles was instrumental in ensuring that essential drugs continued to reach the market. Imen’s leadership style fosters a culture of innovation and continuous improvement. She encourages her team to explore new ideas and stay informed about industry developments. By creating an environment where every team member feels supported and valued, Imen inspires her colleagues to contribute to the company’s success and growth. Industry Insights and Trends With extensive experience in the pharmaceutical supply chain, Imen Farjani is acutely aware of how emerging technologies will shape the future of the industry. She identifies artificial intelligence and predictive analytics as key drivers of change, poised to revolutionize forecasting and digital transformation within the supply chain. Imen is focused on harnessing these advancements to improve efficiency and drive growth. Staying updated with regulatory changes is another crucial aspect of Imen’s role. Her team actively engages in competitive intelligence and regulatory compliance, ensuring that Mc Pharma remains well-informed and adaptable in a highly regulated field. This proactive approach is essential for maintaining operational excellence and navigating the complexities of the pharmaceutical industry. Artificial intelligence and predictive analytics are set to revolutionize supply chain management, enhancing forecasting and operational efficiency. Data and Analytics Data analysis and risk assessment are central to Imen Farjani’s approach to refining Mc Pharma’s supply chain strategies. By leveraging data-driven insights, she ensures that the company’s strategies are based on accurate information and effective risk management practices. These methods are key to making informed decisions and achieving operational success. Data analysis and risk assessment form the backbone of our strategy, ensuring informed decision-making and effective management. Future Vision Looking forward, Imen Farjani envisions a future where artificial intelligence plays a central role in transforming Mc Pharma’s supply chain operations. Her goal is to shift the role of supply chain management from a support function to a core driver of business success. By integrating advanced technologies and optimizing operations, Imen aims to set new benchmarks for productivity and profitability in the pharmaceutical industry. Imen Farjani’s career is a reflection of her dedication to excellence in pharmaceutical supply chain management. Her strategic vision, innovative approaches, and commitment to her team highlight her role as a significant leader in the industry. Through her efforts at Mc Pharma, she continues to shape the future of supply chain management and set the stage for future achievements. We aim to make supply chain management a core driver of business success by integrating advanced technologies and optimizing operations.

Digital Magzine Christina Loh is a dynamic leader whose career in supply chain management has been marked by innovative solutions, strategic vision, and remarkable achievements. Her professional journey, from consulting roles to high-impact positions in both established corporations and startups, showcases her ability to tackle complex challenges and drive significant results. At Zwift, Christina continues to shape the future of supply chain management, demonstrating how her past experiences have prepared her for this pivotal role. Professional Journey and Achievements Christina Loh’s career reflects her exceptional talent in navigating and excelling within the intricate world of supply chain management. Her professional journey began as a Management Consultant, where she dedicated a decade to refining her expertise in customer experience segmentation, definition, and implementation. This formative experience provided a strong foundation for her future work in building high-performing teams and creating significant value for organizations. A defining moment in Christina’s career came when she was hired by the VP of Customer Service at Palm to establish a Customer Service profit center. In this role, Christina identified enterprise customer needs, developed innovative services, and built all necessary sales, marketing, and operational capabilities from the ground up. Her success led to her promotion to Senior Director of Supply Chain Architecture, where she played a key role in driving execution and meeting revenue targets. Following Palm’s acquisition by HP, Christina advanced to VP of Planning & Fulfillment, where she managed a $1B supply chain and expanded HP’s Custom Integration Services (CIS) business. Christina’s career trajectory continued to rise as she was recruited to transform Microsoft’s supply chain strategies. At Microsoft, she managed a $2B supply chain for Windows hardware products, including Surface mobile devices and PC accessories. Her leadership was instrumental in meeting global demand under intense pressure, while achieving margin and inventory targets. Christina’s entry into the startup ecosystem came through a recommendation from a friend, leading her to serve as COO at a startup where she significantly increased revenue from $7M to $80M over four years. Her role involved transforming operational resources and product platforms, setting the stage for her subsequent leadership roles in four additional startups and one turnaround. Throughout these ventures, Christina collaborated with notable tech leaders such as Andy Rubin, Niccolo De Masi, and Diane Bryant. Every role has been a chance to exceed expectations and drive success through strategic vision and operational excellence. Impactful Achievements in Supply Chain One of Christina’s most notable achievements occurred during her time at Ecosense Lighting. Partnering with the CTO, she developed an industry-changing LED lighting platform that allowed customers to order over 1 million build-to-order SKUs with a shipping timeframe of just 10 days—an improvement from the industry standard of 6-12 weeks. This groundbreaking approach captured 30% market share in its first year. By designing a customer-centric order process, integrating systems, and negotiating favorable terms, Christina’s team reduced inventory from 240 days to a mere 14 days. Her accomplishments continued at Zwift, where Christina was tasked with building the supply chain function from the ground up during the COVID-19 pandemic. In just four months, she assembled a global team of supply chain professionals who worked virtually around the clock to secure constrained electronic components and bike parts for new product introductions and launches. Her team’s dedication included undergoing extensive quarantines to ensure product design and build quality. Innovation in supply chain management is about creating solutions that redefine industry standards. Strategic Vision and Leadership at Zwift Christina’s strategic vision is perfectly aligned with Zwift’s mission to make fitness more fun and accessible through gaming technology. Zwift aims to transform fitness experiences, and Christina’s supply chain strategies focus on overcoming cost and complexity challenges for new subscribers, particularly cycling enthusiasts. One of Christina’s key strategies at Zwift is the “Hit Rate” metric for suppliers. This metric measures a supplier’s ability to meet commitments and handle additional supply requests. Christina employs this metric to identify operational inefficiencies and ensure her team has clear visibility into the Bill of Materials (BOM) for effective supply decisions based on cost, lead time, and minimum order quantities (MOQs).  In her role, Christina collaborates closely with Product Management and Industrial Design to create innovative solutions. Notable achievements include the development of the “Hub,” a universal connector for any bike, and “Click,” a controller for virtual shifting. By introducing consumer electronics supply chain concepts into the exercise equipment sector, Christina’s team was able to shorten product development lead times, increase flexibility, and maintain high-quality standards. At Zwift, our mission is to make fitness fun and accessible through innovative supply chain strategies. Innovation and Product Launch Success Christina’s expertise in managing product launches has been a major asset for Zwift, particularly during the Zwift Ride launch. Her team worked diligently with Product Management and Engineering to devise a supplier strategy that met tight deadlines and complex requirements. They sought partners skilled in welding for large products and experts in game controllers. To ensure the Zwift Ride simulated the natural sway of outdoor riding, Christina’s team meticulously evaluated manufacturing processes from traditional bike frame manufacturers and exercise equipment manufacturers. Their approach was comprehensive, addressing factors such as capability, quality, cost, and strategic fit with Zwift’s supply chain goals. Key elements of their success included: Establishing a Sourcing Process: Creating a structured process and qualification criteria to evaluate and select suppliers. Budget Scoping: Identifying and accounting for the costs associated with larger builds, including parts quantities, logistics, testing, and resource travel. Cross-Functional Collaboration: Working closely with engineering and product quality teams to align on testing and quality measures.  Decision-Making Framework: Ensuring cross-functional agreements on ownership, criteria, and processes for decision-making. Overcoming Challenges Throughout her career, Christina has faced numerous challenges, both external and internal. External challenges included the 2010 Eyjafjallajokull volcanic eruption disrupting airfreight, the 2011 Fukushima nuclear accident affecting electronic component supplies, and the 2020 COVID-19 lockdown causing widespread material shortages. Internally, Christina has navigated complex issues such as a last-minute decision to change product finishes six weeks before launch, leading to

Digital Magazine A Journey of Unexpected Beginnings: From Yorkshire to Amsterdam Kathleen Cotterill-Strange’s path to becoming a prominent educational leader is as unconventional as it is inspiring. Growing up in a small Yorkshire town, Kathleen’s early experiences with education were marked by a sense of apathy and disinterest. Her disconnection from academics was a source of frustration for her mother, a dedicated teacher who had once taught her during the 1980s—a practice not commonly seen today but one that reflects Kathleen’s early challenges with the traditional educational system. Despite her early disinterest, Kathleen’s story took a significant turn when she moved to Berlin at the age of 21. Leaving behind her small-town roots, she embarked on a five-year journey through the hospitality industry, which allowed her to travel the world and experience diverse cultures. This period of exploration was instrumental in shaping her perspective on education and personal growth. Kathleen’s move to Amsterdam in 2000 was a pivotal moment in her career. Initially planning to stay for just six months, she was introduced to the world of education through a chance referral to Laureate Online Education. It was here that Kathleen’s career began to take shape, as she started in international student recruitment, speaking directly with Masters programme applicants. This role ignited a passion for education, one that would become the cornerstone of her professional life. “My journey into educational leadership was unconventional, driven by a passion to make education accessible to all.” The Awakening of a Passion: Finding Purpose in Education Kathleen Cotterill-Strange’s journey into educational leadership was marked by a defining moment on her very first day at Laureate Online Education. During her induction training, she learned that one of the universities they partnered with allowed students to apply for a Masters programme based on relevant work experience rather than traditional academic qualifications. This revelation was a profound moment for Kathleen, stirring within her a deep sense of purpose and reaffirming her belief that education should be a right, not a privilege. Reflecting on her own educational experiences, Kathleen acknowledges that failing to excel at university initially was a blessing in disguise. She recognized that she had the opportunity to focus on her education when the time was right. A year after starting at Laureate, she began an MSc in International Management with the University of Liverpool, an endeavor that was driven by her newfound commitment to making education accessible for everyone. Kathleen’s experiences working with international students and understanding their diverse backgrounds fueled her drive to provide educational opportunities for those who might not otherwise have access. Her efforts to secure scholarships for high-potential applicants and her focus on supporting students from varied backgrounds became a central part of her career goals. For Kathleen, the joy of witnessing students’ success and hearing their stories of graduation reinforced her commitment to this mission. “I realized on my very first day at Laureate that education should be a right, not a privilege. This belief became the cornerstone of my career.” Pioneering Innovation: Streamlining Admissions and Promoting Inclusivity One of Kathleen Cotterill-Strange’s most notable achievements at Skilled Education is the revolutionary overhaul of university admissions processes. Recognizing that traditional systems often hindered international students due to outdated practices and unnecessary complexities, Kathleen spearheaded the development of a streamlined application portal that now delivers admission decisions within 24 hours. This initiative was realized through the selection of DreamApply as the technology solution for the application portal. Kathleen’s approach was to start with a blank canvas, focusing solely on what was necessary for the application process and eliminating superfluous elements. By creating a system that is both simple and effective, she has enabled applicants to receive conditional offers for missing documents or unconditional offers for complete applications, thus facilitating a smoother and more efficient admissions experience. This innovation not only addressed the challenges of legacy systems but also exemplified Kathleen’s dedication to creating a seamless experience for international students. Kathleen’s commitment to inclusivity is further demonstrated through her development of a non-standard postgraduate admissions route. This approach allows candidates to qualify for their Masters programs based on relevant work experience, breaking away from traditional academic requirements. The success of this initiative is evident in the fact that 54% of applicants are now entering through this non-standard route, significantly enhancing the diversity of the student body and enriching the learning environment for all participants. “Through streamlined processes and innovative technology, we’ve transformed university admissions, offering decisions within hours.” Enhancing the Student Experience: Creating a Comprehensive Onboarding Structure A hallmark of Kathleen Cotterill-Strange’s leadership is her focus on crafting an exceptional student experience from the moment applicants accept their offers. The onboarding process she has developed at Skilled Education is designed to replicate the traditional campus experience for online learners, offering a range of resources and support to prepare students for their studies. The onboarding structure includes a series of tutorial videos and interactive events that cover essential topics such as navigating the virtual learning environment, accessing library resources, understanding financial policies, and maintaining mental health and well-being. This comprehensive approach ensures that students are well-prepared for their academic journey and have access to the support they need to succeed. A key component of the onboarding experience is a live session held just before the start of classes, where students have the opportunity to engage with their peers and instructors. This session fosters a sense of community and helps students build relationships that will support them throughout their studies. On the first official day of class, instructors host detailed introductory sessions that lay the groundwork for the course and facilitate group discussions, further enhancing the student experience. Kathleen’s innovative approach to onboarding extends beyond traditional methods. She has designed a series of engaging video tutorials and step-by-step guidance documents that cover everything from setting up university email accounts to managing finances and balancing academic life with personal well-being. These resources are carefully crafted to ensure that students have a smooth transition into their

Digital Magazine In the ever-evolving landscape of human resources, Elise MacFarlane emerges as a visionary leader fueled by her unwavering dedication to people and organizational growth. Transitioning from her roots as a corporate psychologist to her current position as Head of Human Resources at Shorthand, Elise’s journey epitomizes her relentless pursuit of cultivating thriving work environments and advancing HR standards. Navigating the Path of Growth: Elise’s voyage into the world of HR commenced during her time at Coles Supermarkets, where she seamlessly transitioned from corporate psychology to human resources. This career shift was sparked by her desire to have a more direct impact on employee well-being and organizational success. Motivated by her aspiration to make a tangible difference in employee well-being and organizational prosperity, she embraced the challenge wholeheartedly. At Coles, Elise flourished as a versatile HR generalist, leaving her mark across the entire employee life cycle. Her journey was marked by significant milestones in talent management and organizational development, laying the groundwork for her remarkable career ahead. Elise MacFarlane exemplifies resilience and innovation in HR. Leading Shorthand’s HR department, her focus on a positive work culture and employee development drives the company’s success in the competitive software industry. Global Experience and Tech Expertise: Driven by her passion for people and organizational growth, Elise continued to ascend in her HR career, eventually landing pivotal roles at Groupon. As the Head of HR for APAC and later as the Global Head of Talent Acquisition, she gained extensive global exposure and a deep understanding of the unique challenges and opportunities within the tech industry. Her tenure at Groupon was marked by a commitment to diversity and inclusion, which she views as essential pillars of effective HR leadership in today’s diverse and remote work environments. Throughout her career, Elise has remained dedicated to fostering inclusive workplaces where every voice is valued and heard, and she continues to bring this ethos to her role at Shorthand as the Head of Human Resources. Leveraging Psychology for HR Success: As a corporate psychologist turned HR leader, Elise brings a unique blend of psychological expertise and HR acumen to her role at Shorthand. She leverages her deep understanding of human behavior to create a supportive and inclusive work environment where employees thrive. From mental health training to performance evaluation and coaching, Elise integrates her knowledge into various HR practices to ensure the well-being and development of Shorthand’s team members. With a focus on empathy and support, Elise encourages open communication and transparency, fostering a culture where every employee feels valued and empowered to succeed. Her approach emphasizes the importance of recognizing and addressing the diverse needs of employees, contributing to a positive and collaborative workplace at Shorthand. Balancing Demands with Well-being: In a fast-paced and hands-on environment like Shorthand, Elise understands the importance of prioritizing employee well-being while maintaining productivity. She emphasizes the importance of cultural fit during the recruitment process, ensuring that new hires are aligned with Shorthand’s values and work ethic. Additionally, Shorthand offers comprehensive well-being benefits, including health and wellness allowances and uncapped annual leave, to support employees in achieving work-life balance and personal growth. Driving Collaboration and Innovation: Elise fosters a culture of collaboration and innovation at Shorthand by promoting open communication and teamwork. As a fully remote team, Shorthand relies on asynchronous communication channels and encourages employees to share ideas and feedback openly. This transparent communication style enhances cross-functional collaboration and enables the successful implementation of strategic HR initiatives. Milestones and Reflections: A defining moment in Elise’s HR career was the realization of the power of recognition and appreciation in the workplace. A simple gesture of gratitude towards an employee sparked a profound insight into the importance of acknowledgment and validation. This experience reinforced Elise’s belief in the value of HR as a driver of positive organizational culture and employee engagement. Promoting a Healthy and Inclusive Environment: As a leader, Elise is committed to promoting a healthy and inclusive work environment at Shorthand. She leads by example, role-modeling healthy behaviors such as prioritizing well-being, maintaining work-life balance, and openly discussing mental health. By creating a supportive and inclusive culture, Elise empowers her team to bring their authentic selves to work and contribute to Shorthand’s success. Guiding Principles in Leadership: Elise’s leadership approach is guided by the principle of prioritizing her team’s well-being and development above all else. She believes in the importance of investing in her team’s growth and providing them with the support and resources they need to thrive. By fostering a culture of trust, respect, and collaboration, Elise ensures that Shorthand’s HR department is a place where employees can reach their full potential. Coaching and Mentorship for Growth: Elise adopts a strengths-based coaching approach to develop talent within her team. Rather than focusing on weaknesses, she identifies and nurtures employees’ strengths, empowering them to excel in their roles. Through personalized guidance and support, Elise helps her team members achieve their professional goals and contribute to Shorthand’s success. Continuous Improvement and Employee Development: At Shorthand, Elise fosters a culture of continuous improvement by empowering employees to take ownership of their development and experiment with new ideas. She encourages a growth mindset and provides opportunities for learning and skill development through an annual training allowance and other resources. By investing in employee development, Elise ensures that Shorthand’s HR department remains agile and adaptive in the ever-evolving tech industry. Differentiating HR Excellence: Elise believes that best-in-class HR practices are characterized by strategic alignment, proactive problem-solving, and data-driven decision-making. By embracing authenticity, diversity, and innovation, Shorthand’s HR department sets itself apart in the industry. Elise’s commitment to fostering a culture of trust, collaboration, and continuous improvement ensures that Shorthand remains at the forefront of HR excellence in the software development industry. Future Aspirations: Looking ahead, Elise is excited about Shorthand’s growth trajectory and its potential to revolutionize visual storytelling. Her goal is to align all HR initiatives with Shorthand’s mission and values, ensuring that every HR strategy contributes to the company’s success. By