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Dr. PKC Bose | Executive Advisor and Chairman - Cambi India Ltd

Dr. PKC Bose: A Global Sustainability Evangelist Pioneering the Circular Economy Transformation

Digital Version In an era defined by environmental urgency and the quest for regenerative growth, few leaders embody the principles of sustainability as profoundly as Dr. PKC Bose, Executive Advisor to Global Board of Directors and Chairman, CAMBI INDIA PRIVATE LIMITED. A visionary industrialist and global sustainability advocate, Dr. Bose’s leadership journey reflects a career-long dedication to one purpose: transforming industries and mindsets toward a circular, sustainable, and inclusive future. From shaping multinational manufacturing empires to leading the charge in renewable energy, biogas, and waste-to-resource technologies, Dr. Bose’s professional story is one of innovation, integrity, and impact. Today, at the helm of Cambi India—part of the Norway-based global leader in sludge-to-biogas and biofertilizer technology—he stands as a driving force behind India’s transition to a circular economy. His mission: to prove that sustainability and prosperity are not opposing goals, but powerful partners in redefining the future of human progress. A Career Built on Vision and Transformation Dr. Bose’s journey toward becoming one of the world’s most respected sustainability leaders began with a simple yet profound conviction—to work only for organizations that serve the planet. His professional ascent is marked by leadership roles that span continents, technologies, and industries, each contributing to his deep understanding of industrial transformation and sustainable growth. He began his career as General Manager of Operations for a U.S.-based company, where he developed a strong foundation in engineering management and operations excellence. His career soon took him to SEW EURODRIVE Group, a renowned German power transmission company, where he served as Managing Director & CEO for 12 years. Under his leadership, SEW EURODRIVE established a strong manufacturing presence in India and became a trusted name across the continent. Later, Dr. Bose joined SAERTEX Group, Germany—the global leader in advanced technical textiles made from glass, carbon, and aramid fibers. For over 16 years, he steered SAERTEX’s Indian operations to the forefront of the composite materials sector, building one of the strongest organizations in the industry. His next chapter took him to ENERCON Group, Germany, the world’s largest privately-owned wind turbine manufacturer, as Vice Chairman & Managing Director. There, Dr. Bose led a remarkable transformation of the company’s Indian operations. He established a world-class Innovation Centre, three manufacturing plants for wind turbine blades, generators, and towers, and positioned ENERCON India as a major global exporter of renewable-energy components. Under his stewardship, ENERCON became synonymous with engineering excellence, sustainability, and industrial innovation. After completing his tenure at ENERCON, Dr. Bose co-founded ENREGO ENERGY GmbH, Germany, alongside senior colleagues from the ENERCON Group. ENREGO ENERGY focuses on wind, solar, green hydrogen, and energy storage systems—and has rapidly emerged as one of the fastest-growing green energy companies in Europe. In parallel, Dr. Bose has continued to serve as an advisor and board member to numerous international organizations leading the global sustainability transition, including ArcelorMittal Building Solutions, 2G Energy AG, Nagarro Group, EJOT GmbH, B&T Composite, and Kineco Composite. Yet among his many roles, his work with Cambi Group holds a special place. As Executive Advisor and Chairman of Cambi India, Dr. Bose is bringing one of the world’s most transformative technologies—the Thermal Hydrolysis Process (THP)—to India for the first time, helping the country turn urban waste challenges into renewable energy opportunities. Cambi India: Turning Waste into Wealth Cambi Group, headquartered in Norway and listed on the Oslo Stock Exchange, is a global leader in sustainable wastewater treatment and resource recovery. Through its cutting-edge THP technology, the company transforms sewage sludge into biogas, biofertilizer, and clean water, enabling a full-circle solution for waste management. Cambi India, under Dr. Bose’s leadership, is driving this mission forward by localizing and scaling the technology for India’s unique environmental and infrastructural needs. Its approach is not merely technological—it is transformational. Cambi’s THP systems use high temperature and pressure to pre-treat sludge, breaking down organic material and significantly enhancing biogas yield. The process not only reduces sludge volume and operational costs but also produces pathogen-free, Class-A biosolids safe for agricultural use. As a result, wastewater treatment plants transition from being cost centers to energy-positive facilities that generate renewable power and valuable soil nutrients. This innovation directly supports India’s broader sustainability objectives, from Net Zero 2070 to Swachh Bharat Urban 2.0, GOBAR-Dhan, and the National Green Hydrogen Mission. By enabling cities to generate renewable biogas and high-quality biofertilizer, Cambi India is contributing to cleaner energy, circular resource use, and sustainable agriculture—all crucial pillars of the circular economy. “Cambi India is not just treating wastewater—it is reimagining waste as a resource,” says Dr. Bose. “Our mission is to turn sanitation challenges into economic opportunities and position India as a global leader in sustainable innovation.” Evangelizing the Circular Economy For Dr. Bose, being an evangelist for the circular economy is not simply a professional responsibility—it is a personal philosophy. He believes that circularity represents a transformative shift in how societies view waste, resources, and growth. “To be a circular-economy evangelist is to challenge the take-make-dispose mindset and replace it with one of regeneration and renewal,” he explains. “It means proving that environmental stewardship can drive prosperity, and that sustainable growth is not a contradiction but a necessity.” Dr. Bose drives this vision by bridging the gap between innovation and implementation. He works closely with utilities, policymakers, and industries to advocate for technologies that turn waste into value—anaerobic digestion, thermal hydrolysis, and biogas-to-energy systems among them. Through his mentorship and leadership, he not only guides decision-makers but also inspires the next generation of engineers, scientists, and entrepreneurs to see sustainability as the defining challenge of their time. “Being a sustainability evangelist,” he says, “is about creating believers, not just customers; building systems change, not just projects.” Innovation as the Engine of Climate Action The cornerstone of Cambi’s success lies in innovation. The company’s THP technology transforms what was once an environmental liability—sewage sludge—into a renewable asset. Traditionally, sludge disposal has relied on landfilling or incineration, both costly and environmentally harmful. Cambi’s approach flips that paradigm, enabling cities to generate energy, improve soil

Bonnie Ward | Market Director of Marketing and Communications - CHI St. Vincent

Bonnie Ward: Leading with Purpose, Compassion, and Strategy in Healthcare Communication

Digital Version In the evolving landscape of healthcare, communication has become more than a supporting function—it’s a bridge that connects innovation, empathy, and community trust. At CHI St. Vincent, this bridge is built and strengthened under the leadership of Bonnie Ward, the Market Director of Marketing and Communications, whose visionary approach has been redefining how healthcare systems engage with patients, caregivers, and communities. For Bonnie, strategic communication in healthcare has entered a transformative era. “Consumers are interacting with healthcare brands much more like they do retail brands such as Amazon or Walmart,” she explains. “They want to select providers and surgical specialties based on the ability to get in quickly and conveniently.” This evolution in consumer behavior, particularly among Millennials and younger generations, has shifted expectations dramatically. Where older generations often displayed hospital loyalty, today’s patients are looking for speed, transparency, and accessibility—hallmarks of the retail experience. This shift has pushed healthcare marketers, including Bonnie’s team, to adapt rapidly. “This retail-style interaction with patients has challenged marketers and strategists to adopt online capabilities for scheduling much sooner than it naturally would have occurred,” she notes. “Healthcare has historically not adopted digital innovation as quickly as other business sectors.” Through this lens, Bonnie sees communication not just as a tool but as a responsibility—one that balances technological advancement with the deeply human essence of care. Anchoring Innovation in Mission and Compassion At CHI St. Vincent, a faith-based organization and part of one of the nation’s largest Catholic healthcare systems, mission and purpose are inseparable from strategy. Bonnie emphasizes that every initiative begins and ends with the organization’s core values. “When you are part of the nation’s largest Catholic faith-based healthcare systems, like St. Vincent is, mission is at the forefront of every conversation,” she says. “Our mission of expanding access to care and serving those who are most vulnerable leads us to look at where healthcare is lacking in the community so we can bridge the gap for our patients.” Bonnie’s perspective embodies the dual lens of a strategist and a servant leader. Her approach ensures that marketing decisions are grounded not only in growth metrics but also in social responsibility. “Mission also drives strategists to maximize our investments to ensure our growth opportunities make the most sense—both from a return-on-investment standpoint and from an access standpoint. Marketers and strategists have to work together to vet opportunities that make sense and also fulfill our obligation to humanity.” For Bonnie, the goal is to ensure that marketing is never detached from the mission—it’s a vehicle for fulfilling it. The Power of Data-Driven Storytelling In an era dominated by analytics and automation, Bonnie maintains a clear conviction: data and storytelling are not separate forces—they are symbiotic. “It is interesting to me that strategists and marketers talk about data and storytelling as two separate decision-making processes,” she shares. “I mentor my team to understand that your data should be driving the stories you tell, and for that matter, not to tell.” Her philosophy transforms raw numbers into narratives that resonate deeply with communities. For instance, Bonnie explains how data can reveal patterns that help save lives. “Data tells us that there is a seasonality that can be tracked for several procedures, including aneurysms, due to factors such as temperature change and barometric pressure,” she says. “As marketers, we can use this data to ensure that the stories shared leading up to this seasonality are about knowing where to go in an emergency, signs of small brain bleeds, or what symptoms to watch for if you are traveling.” Through this approach, CHI St. Vincent transforms statistics into storytelling with purpose—turning awareness campaigns into life-saving education. “Using data that is at a marketer’s fingertips strengthens consumer needs with community education,” Bonnie emphasizes. Making Healthcare Communication Accessible to All Healthcare marketing, at its heart, must speak the language of its audience. For Bonnie, this means ensuring clarity, accessibility, and trust across every communication channel. “In Arkansas, the average reading level is about 8th grade,” she explains. “That is why we are diligent about ensuring patient educational materials, videos, Google search terms, and signage are all understandable at that reading level.” But accessibility isn’t just about simplification—it’s about inclusion and collaboration. CHI St. Vincent actively engages patients to refine communication strategies. “We also interact with local patients through a patient experience team to showcase these types of materials and welcome feedback,” she says. “The key is to not work in silos but to garner feedback through small groups or focus groups and actually reflect your learnings in all that you do.” This open, feedback-driven approach has allowed CHI St. Vincent to build genuine relationships with the community, reinforcing the organization’s identity as both a healthcare provider and a trusted neighbor. Honesty and Integrity as the Foundation of Brand Trust Leadership, especially in healthcare marketing, is often tested during moments of change. For Bonnie, one such moment came in 2017, when CHI St. Vincent made the difficult decision to discontinue labor and delivery services. “My small but mighty marketing team at St. Vincent knows that my number one priority is honest communication—even with challenging information that you may have to share,” she recalls. “When our health system made the hard decision to no longer offer labor and delivery, we took an honest media approach.” What made this approach exceptional was the organization’s choice to collaborate with a competitor. “This approach even included us openly partnering with a competitor of ours who had the strongest labor and delivery program in the area so we ensured no lapse of care for our patients or employees,” she explains. The transparency paid off. “While we were met with some negative commentary, the support for our decision was overwhelmingly positive due to our transparency. The integrity of your brand must be reflected consistently or it falls short. Consumers are savvy and know when something is genuine.” This philosophy has become a cornerstone of Bonnie’s leadership: authenticity builds credibility, and credibility sustains trust. A Campaign with

Dana Mosora | Founder & Director - ASASE Foundation

Trailblazing Sustainability: How Dana Mosora and the ASASE Foundation Are Turning Plastic Waste into Opportunity

Digital Version In an era where the conversation around sustainability often revolves around policy debates, corporate pledges, and technological breakthroughs, there remain stories of individuals who take a deeply personal journey to transform communities. One such story belongs to Dana Mosora, Founder and Director of the ASASE Foundation. Her work in Ghana is a testament to how vision, resilience, and community empowerment can redefine the future of plastic waste management while uplifting women and families in underserved regions. A Journey from Corporate Boardrooms to Community Streets Dana Mosora’s story begins far from Accra’s bustling markets or Kumasi’s neighborhoods. As a chemical engineer, she built her career with multinational companies like Colgate Palmolive, Sara Lee, and Dow Chemical. These roles afforded her global exposure, continuous personal growth, and the opportunity to learn from remarkable colleagues. Over the years, she gathered not just technical expertise, but a deep appreciation for how collective knowledge and mentorship shape a professional journey. Yet, as retirement approached, she found herself reflecting on the wealth of experiences she had accumulated. “I always felt that people with whom I worked and, from whom I learned so much through the years, left each their own mark and somehow made me a better and more accomplished professional,” Mosora recalls. With this realization came the desire to give back—to redirect her skills and energy towards a mission beyond corporate success. Her answer came during work travels in Africa, where she witnessed firsthand the pervasive absence of plastic waste management systems. The sight of discarded packaging flooding streets and waterways revealed a challenge she could no longer ignore. What began as a retirement hobby soon evolved into a life mission. Drawing inspiration from the resilience of women in African communities—women she observed leading families and villages with unmatched determination—Mosora envisioned an initiative that would tackle plastic waste while empowering women. With some of her early retirement funds and a $100,000 grant from the Dow Impact Fund, she established the ASASE Foundation in Accra, Ghana. The first imperfect but symbolic step was building a recycling plant for discarded water sachets—ubiquitous in Ghana’s communities yet devastating to the environment. This first step, though small, laid the foundation for what would grow into a model of hope for communities across the country. The Core Mission: Turning Waste into Value At its heart, the ASASE Foundation exists to demonstrate that community-driven solutions can tackle plastic waste while creating livelihoods. Its mission is clear: build and manage community-based recycling operations, empower women to lead them, and ultimately transfer ownership to local employees. The focus is on water sachets—small plastic packets of drinking water that dominate the Ghanaian market. While affordable, they contribute massively to street litter and clogged drains. The Foundation diverts these sachets from becoming pollution and instead recycles them into usable plastic, creating both cleaner streets and economic value. “We enable women to become key players in the solution,” Mosora explains. “We finance the infrastructure and manage operations until employees, majority women, are ready to take over.” The approach is holistic: job creation, skill development, community empowerment, and environmental restoration all converge. Today, ASASE’s operations support about 200 employees across three plants—two in Accra and one in Kumasi. The majority are women, who not only earn secure incomes but also gain leadership experience. In every sense, the Foundation embodies a model where waste becomes worth, and marginalized communities transform into pioneers of circular economy practices. One concrete materialization of the value created for the community is the conversion plant in Weija Gwabe, Accra , still in pilot phase, where plastic waste is transformed in plastic lumber used by local artisans to build outdoor furniture and school benches. Confronting the Obstacles in Sustainable Packaging To understand the urgency behind ASASE’s mission, one must consider the larger picture of sustainable packaging. For decades, the packaging industry innovated with a focus on performance, convenience, and cost efficiency. This resulted in increasingly complex packaging: multilayer composites of plastics, metals, and paper designed to maximize function—but virtually impossible to recycle. “It became really sophisticated without any consideration of the end of life,” Mosora observes. The consequence? Plastic packaging waste that accumulates globally, especially in regions with little to no waste infrastructure. The path forward, according to Mosora, requires bold redesign. Packaging must be simplified and built for recyclability. Innovations are underway, but economic barriers remain—chiefly the high cost of recycled plastic compared to virgin materials. Legislative interventions, like Europe’s Packaging and Packaging Waste Regulation, which mandates recycled content and recyclability at scale, are vital levers for change. However, in the Global South, where 80% of plastic packaging ends up as litter due to absent systems, the issue is even more urgent. Here, the challenge is twofold: building basic waste management infrastructure and financing it. While organizations like the Alliance to End Plastic Waste support many projects with the aim to create a systemic change, Mosora emphasizes that systemic solutions require much larger investments and new innovative financial support solutions. Without bold leadership, the cycle of waste and pollution persists. Advancing Circular Economy Practices in the Global South The ASASE Foundation serves as a living model of circular economy in action. By embedding recycling within communities, the Foundation ensures that value created from waste remains local. “It’s about cashing-in the plastic waste of the community for the benefit of the community,” says Mosora. In practice, this means plastic sachets collected from streets are processed into recycled materials, which can then be sold or repurposed. Local people gain jobs, new skills, and stable incomes. More importantly, women are positioned as leaders of these enterprises, ensuring that benefits ripple through families and villages. The operations in Tema West and Weija Gwabe, Accra, and more recently opened in Juaben, Kumasi illustrate this principle. Streets are cleaner, households benefit from additional income, and communities take pride in owning solutions to their waste problems. For the Global South, where large-scale centralized systems may be unrealistic, ASASE’s decentralized, women-led model offers a scalable and replicable approach. Beyond

David Klingberg | Director and Principal - Smart Planning and Design

Designing the Future: David Klingberg’s Vision for Sustainable and Community-Centric Urban Spaces

Digital Magazine David Klingberg stands as a distinguished figure in the realm of urban planning and design, with over three decades of experience shaping the built environment. As the Director and Principal of Smart Planning and Design, he has led numerous projects that exemplify his commitment to sustainable, community-centric urban development. His journey from land surveying to urban design is a testament to his dedication to creating spaces that not only serve functional purposes but also enrich the communities they inhabit. From Surveying to Urban Design David’s professional journey began in land surveying, where he gained firsthand experience on building sites. It was during this time that he realized his passion lay not in the technicalities of construction but in the broader vision of designing cities that foster community and connectivity. Recognizing that urban design was not a mainstream career path at the time, he considered architecture but opted for town planning due to its more direct route. After completing his degree and working for a couple of years in local government, David sought to deepen his expertise by enrolling in the Urban Design Masters course at Oxford Brookes University in the UK, renowned for its excellence in the field. To fund his studies, he worked evenings cleaning carpets while working during the day at Port Adelaide Council. This period of dedication paid off, as he found his true calling in urban design. His career path led him to Manchester, then Sydney, and eventually Melbourne, Australia. There, he first owned and ran the Australian arm of David Lock Associates, a town planning and urban design firm, before founding Smart Planning and Design. Under his leadership, the firm has become known for its innovative approach to urban planning and design, focusing on obtaining development approvals and delivering smart city solutions. Navigating Complex Challenges In his role, David has encountered and helped clients navigate some of the most complex challenges in urban planning. He notes that some of the most intricate issues are often the most mundane. Council processes can be complex and bureaucratic, and what may seem like a clear pathway can be derailed by red tape and referrals to other government authorities, such as the water or road authorities, causing delays. David emphasizes that persistence and daily action are key to overcoming these roadblocks and ensuring great outcomes for clients. His approach involves maintaining open lines of communication with stakeholders, staying informed about regulatory changes, and proactively addressing potential issues before they become obstacles. This methodology has enabled Smart Planning and Design to consistently deliver successful projects that meet both client expectations and community needs. Guiding Principles: Responsive Environments David’s approach to sustainable and community-centric urban development is guided by the principles outlined in the book Responsive Environments by Bentley et al., which he was trained in at Oxford Brookes University. The elements of Responsive Environments that facilitate great urban outcomes include: Permeability: Ensuring that spaces are accessible and interconnected, allowing for easy movement and interaction. Legibility: Designing environments that are easy to understand and navigate, enhancing user experience. Variety: Incorporating diverse elements to cater to different needs and preferences, fostering a vibrant community. Robustness: Creating spaces that are durable and adaptable, capable of withstanding changes over time. Visual Appropriateness: Ensuring that designs are aesthetically pleasing and contextually appropriate. Richness: Providing a variety of sensory experiences to enrich the environment. Personalization: Allowing individuals to make spaces their own, fostering a sense of ownership and belonging. When these elements are well implemented and integrated into towns, cities, and regions, they create a “Responsive” environment—a great place to be that fosters community, supports the city’s economy, provides spaces for education and recreation, and respects architectural and cultural heritage. Adapting to Evolving Urban Challenges Urban planning is rapidly evolving to respond to increasing pressures such as climate change, housing demand, and infrastructure limitations. In response to climate change, urban planning is focusing on reducing and minimizing the urban footprint. This involves strategies such as promoting energy-efficient buildings, enhancing public transportation systems, and increasing green spaces to mitigate environmental impact. To address housing demand, cities are being planned to accommodate more people in existing urban environments through appropriate changes to planning policies and guidance. This includes changes to planning schemes in Victoria, Australia, to facilitate urban densification and sustainable development. By focusing on infill development and mixed-use zoning, urban planners can create more compact, walkable communities that reduce reliance on automobiles and promote sustainable living. Infrastructure limitations are being addressed through innovative solutions such as smart city technologies, which optimize resource use and improve service delivery. By integrating data-driven approaches into urban planning, cities can become more efficient and responsive to the needs of their inhabitants. Building Collaborative Relationships Collaboration with local councils can be challenging, but David has developed strategies to foster productive relationships with stakeholders and regulatory bodies. Smart Planning and Design has created opportunities to engage with stakeholders and regulatory bodies by maintaining regular contact, running workshops with clients and collaborators in both the private and public sectors, and engaging with councils through teaching and learning engagements. This approach breaks down barriers and facilitates positive exchanges, leading to more effective collaboration and successful project outcomes. By fostering a culture of collaboration and mutual respect, David has been able to navigate the complexities of urban planning processes and deliver projects that benefit both developers and the communities they serve. Showcasing Expertise Through Diverse Projects Smart Planning and Design works on a diverse range of projects, showcasing the team’s expertise and impact in various sectors. The firm has been involved in large-scale infrastructure projects, such as Bus Rapid Transit projects in Vietnam that connect diverse and disparate parts of the city, as well as small-scale childcare and townhouse projects throughout Melbourne to provide places for education and community development. These projects highlight the firm’s ability to deliver impactful urban design solutions across different contexts and scales. Each project undertaken by Smart Planning and Design reflects David’s commitment to creating environments that are not only

Debbie Rodriguez | CEO - Competitive Edge Partners & Consulting, LLC

Debbie Rodriguez’s Inspiring Journey from the Field to the Forefront of Construction Leadership

Digital Version In a field long defined by concrete, steel, and tradition, Debbie Rodriguez has carved out something far more enduring: a legacy rooted in people. As the CEO of Competitive Edge Partners & Consulting, LLC, she is not only reshaping how projects are built but also redefining how people in the construction industry are valued, respected, and empowered. Her journey from staffing to construction leadership reflects determination, resilience, and a philosophy that puts people at the center of progress. A Path Built on Purpose Debbie’s introduction to construction came in an unconventional way—through staffing. In 2008, she co-founded Quality Labor Management (QLM), a skilled staffing company that supported industries like construction, logistics, and manufacturing. While working closely with construction workers, she noticed a troubling trend: too many of them were not treated with the respect they deserved. That realization struck a chord. For Debbie, staying silent was never an option. Instead, she decided to build something different—a company that valued relationships as much as results. This decision gave rise to Competitive Edge Partners & Consulting, LLC, a firm designed to be people-first in every sense. But Debbie’s story is about more than business—it’s about resilience, faith, and defying the odds. In February 2008, she was involved in a devastating motorcycle accident. Doctors told her family that her chances of survival were slim, and even if she made it through, paralysis was almost certain. Yet Debbie refused to let that prognosis define her. In the months that followed, she chose not to dwell on fear or self-pity. Instead, she saw the accident as a turning point—a chance to re-evaluate her life and her purpose. With determination, grit, and an unshakable spirit, Debbie made a full recovery—defying every expectation. From that moment forward, she committed herself to making a difference in the lives of others. Helping others isn’t just part of her work—it’s her passion, her calling, and something she lives out every single day. “Construction wasn’t just about building projects,” she reflects. “It was about building people, giving them opportunities to grow, and creating a culture where they could thrive.” Breaking Barriers in a Male-Dominated Industry The construction industry has long been considered a male-dominated space, rooted in tradition and slow to change. But leaders like Debbie Rodriguez are proving that the future of the industry looks very different. As CEO of CEP and co-founder of QLM and iBuild Central Florida, she has created an ecosystem that not only adapts to change—but drives it. Her values—safety, accountability, commitment, integrity, and passion—became her compass. She chose to lead with respect and humanity, reminding people that “we all put on our pants the same way.” That people-first mindset has fueled her leadership across all three companies, positioning them as catalysts for lasting change. QLM connects people with opportunities, iBuild develops their skills, and CEP provides a platform for them to grow and influence others. Together, they create a full-circle system: finding talent, training it, and empowering it to make an impact. Embracing Change in a Rapidly Evolving Industry The construction industry is undergoing a profound transformation. With new technologies, digital tools, and sustainability practices becoming the norm, adaptation is no longer optional—it is essential. At CEP, adaptation begins with people. Debbie believes the best way to prepare for change is to invest in training and development. Whether mastering new technologies, adopting safer methods, or embracing sustainability, her focus is on equipping the workforce with the skills and confidence they need to succeed. She envisioned iBuild in 2015 as a way to connect education with industry, and by 2016, the nonprofit became a reality. Since then, it has grown into a cornerstone of workforce development in Central Florida, preparing students with hands-on experiences, exposure to technology, and pathways to meaningful careers. “Innovation and sustainability matter,” Debbie notes, “but it’s people who bring those changes to life. When you build a culture that values learning and accountability, you are not just responding to change—you are leading it.” Supporting Women and Underrepresented Groups For Debbie Rodriguez, inclusivity is more than a principle—it is a practice. She has long championed women and underrepresented groups in construction, recognizing that diversity strengthens both companies and communities. At CEP, respect and support are foundational. Women are given opportunities to grow and lead, breaking barriers in what has traditionally been a male-dominated space. For underemployed, economically disadvantaged, justice-involved individuals, or those learning English, the company offers mentorship, training, and encouragement to help them build futures with dignity and hope. She also partners with organizations such as the Associated Builders and Contractors (ABC), the National Association of Women in Construction (NAWIC), and the Hispanic Chamber of Commerce of Central Florida to ensure diverse voices and talents are represented across the industry. Through iBuild, students from all backgrounds gain skills and confidence, discovering opportunities they may never have imagined. Preparing for the Future of Construction Looking ahead, Debbie sees three major trends shaping the construction industry over the next five years: Workforce Development – As older generations retire, the need for skilled new workers will intensify. Technology and Automation – From digital project management to advanced tools, technology will continue to change how projects are executed. Sustainability – Clients and communities will increasingly expect greener, more energy-conscious building practices. CEP is preparing by doubling down on people-first strategies: training and development, safety and sustainability, and building a pipeline of future talent through iBuild. Impactful Initiatives and Workforce Development Among the many initiatives Debbie has championed, iBuild Central Florida stands out as one of her proudest achievements. Envisioned in 2015 and launched in 2016, the program was created to address the skilled labor shortage. It has since grown into a coalition of more than 400 partners. Together, they introduce thousands of students to construction careers, provide pre-apprenticeship opportunities, and train adults—including those from underrepresented or disadvantaged backgrounds—for direct entry into jobs. At CEP, Debbie also looks within her current staff to train and promote talent, ensuring long-term growth and opportunity. By focusing on respect, opportunity,

Suman Bhattacharya | Director of Data Science - Docusign

Suman Bhattacharya and Docusign: Harnessing the Power of Data Science to Transform the Future of Digital Agreements

Digital Version In an era where artificial intelligence (AI) is redefining business practices across industries, leaders like Suman Bhattacharya stand at the intersection of innovation and impact. As the Senior Director of Data Science at DocuSign, Suman is pioneering advancements that not only enhance the user experience but are also reshaping the foundational processes of digital transactions. His journey into the world of data science and AI is rooted in a solid academic background and has evolved into a career marked by foresight, adaptability, and a clear sense of purpose. This exclusive interview for our upcoming edition, Tech Trailblazers Advancing the Next Wave of Innovation – 2025, delves deep into Suman’s trajectory, his work at DocuSign, and the broader role of AI in transforming enterprise SaaS. From driving intelligent agreement management to building ethical and scalable AI systems, Suman offers critical insights into where the future is heading and how we can prepare for it. A Physicist’s Journey into Data Science Suman’s story begins in the world of physics. While pursuing his Ph.D., and later during his tenure at esteemed research institutions such as Los Alamos and Argonne National Laboratories, he found himself applying advanced statistical methods and early machine learning techniques to decipher complex data sets. “I started applying different ML/AI and statistical techniques to process and distinguish signals from noise in the data,” he recalls. Long before “data science” became a buzzword in the tech industry, Suman was already engaging in its core practices. The natural progression from academia to industry came when data science began gaining traction in the corporate world. “When data science exploded in the industry, I decided to take my skills I learned in academia and apply them in industry problems,” Suman notes. His deep understanding of theory, coupled with real-world application, allowed for a seamless transition and positioned him at the forefront of an evolving field. Intelligent Agreement Management: The Next Frontier As Senior Director of Data Science at DocuSign, Suman plays a pivotal role in driving innovation through AI and machine learning. With the advent of Intelligent Agreement Management (IAM), AI is no longer just an enhancement, it is integral to the product’s architecture. “AI plays an important role in extracting information from agreements, creating workflows, and searching stored agreements,” he explains. One standout example is Navigator, a DocuSign product that allows users to store and search through past agreements, even if those agreements were signed with other platforms. This capability marks a shift from static digital signatures to dynamic, AI-powered contract intelligence. “We also apply ML/AI to optimize customer experience as they navigate through the product,” adds Suman, reinforcing the role of data science in creating intuitive, frictionless digital experiences. Elevating Customer Experience and Automation with AI At the heart of Suman’s team’s work lies a commitment to personalization, automation, and security. By leveraging AI to deliver timely, tailored information, they are redefining the digital agreement experience. A prime example of this is the use of AI agents to craft personalized campaign messages. “The campaign the customers receive actually speaks to their business needs, as opposed to a generic email,” he explains. Another high-impact initiative involves AI-led lead scoring. With millions of users exploring DocuSign’s services, manually qualifying each lead would be impossible. Instead, Suman’s team has developed models that prioritize leads based on use cases and behavioral signals. “We apply AI to create a prioritized list of leads to follow up with,” he says. These efforts not only streamline internal workflows but also create meaningful business value. Scaling Innovation Through Applied Data Science Among the most exciting projects Suman has spearheaded is the recommendation engine that helps DocuSign’s sellers match products to customer needs. “We use AI to identify which product to recommend to our customers based on various signals,” he shares. The approach blends traditional machine learning with cutting-edge generative AI, producing tailored value propositions at scale. “For instance, if we know a prospective customer is in the legal industry, we can showcase how different IAM products like Navigator, Maestro, and Unlimited Sends help manage the end-to-end lifecycle of an agreement in a law firm,” he explains. These capabilities provide sales teams with not just data, but context-rich insights delivered with the power of AI. Responsible AI: Balancing Speed with Ethics In an age where AI adoption often outpaces regulation, Suman remains grounded in responsible innovation. “We have a strong governance in place around any AI use cases we productionize,” he emphasizes. The team ensures that ethical standards remain central to their work. One cornerstone of their ethical framework is the “human-in-the-loop” approach. Before any AI-generated content is deployed at scale, it is reviewed for quality, accuracy, and hallucination. “This pilot phase helps us maintain integrity while testing new AI capabilities,” Suman adds. Generative AI Meets SaaS: A Paradigm Shift Looking ahead, Suman sees enormous potential in the convergence of generative AI and enterprise SaaS platforms like DocuSign. In his view, while GenAI is making waves in B2C ecommerce through innovations in search and checkout, its true power in B2B lies in augmenting relationship-driven workflows. “AI has the potential to streamline the entire deal lifecycle in B2B through automation and personalization,” he observes. From shortening sales cycles to empowering customers with faster access to relevant information, GenAI is poised to reshape how enterprise platforms operate. Developing the Next Generation of Data Scientists Suman is deeply passionate about mentorship and fostering future leaders in data science. He highlights that aspiring professionals must be versatile. “A data scientist would require statistics and analytics skills as well as engineering skills to build ML/AI systems in production,” he says. However, technical skills alone are not enough. Suman believes business acumen is what sets great data scientists apart. “It is critical because a data scientist is in a unique position to drive data-driven decisions,” he adds. Being able to communicate complex insights in a language business stakeholders understand is invaluable. Nurturing a Culture of Learning and Experimentation Fostering a culture of continuous learning is central to Suman’s leadership

David Budzevski | SVP, Business Development & Commercialisation, Global Acceptance & Merchant Solutions - Mastercard

At the Intersection of Innovation and Inclusion: Mastercard’s David Budzevski Leads the Way

Digital Version In today’s fast-evolving digital economy, leaders who can align technology, commerce, and purpose are the ones shaping the future. Among the influential figures driving innovation at Mastercard is David Budzevski, Senior Vice President of Business Development & Commercialisation in the Global Acceptance & Merchant Solutions division. With a career journey marked by unexpected beginnings, transformative pivots, and a steadfast focus on innovation, David exemplifies what it means to lead with vision and impact in the global financial services space. In the fast-moving world of digital finance, few leaders blend innovation and inclusion as seamlessly as David Budzevski. With a career that spans startups, national banks, and global platforms, David’s trajectory reflects more than professional growth — it’s a story of vision, reinvention, and grounded leadership. What sets him apart isn’t just his strategic clarity or global expertise, but his unwavering belief that impact must be both scalable and human. Whether guiding merchant solutions across continents or co-creating technology from the ground up, he leads with empathy, listens with intention, and acts with purpose. In every chapter of his journey, David has stayed anchored to the idea that progress isn’t measured only by reach — but by relevance, resilience, and responsibility. From Startups to Global Platforms: A Journey Fueled by Purpose David’s entry into the financial services world was neither planned nor conventional. It began with a startup focused on helping local governments manage and optimize their underground infrastructure. “This was before VC funding was widespread,” David recalls. “Our journey lasted just two years before we had to shut down the business.” While the outcome was not what he had hoped for, the experience proved to be a springboard into the world of technology-driven customer solutions. He transitioned into financial services with the Commonwealth Bank of Australia, where he led their Merchant Solutions division. That role introduced him to the intricacies of the payments industry—a domain that would ultimately define his professional passion. “From that moment on, his interest became unwavering,” he reflects. David went on to take on several product roles across the Australian banking landscape, culminating in a leadership position overseeing Merchant Acquiring for the country’s largest financial institution. With an unquenchable thirst for learning and growth, he joined Mastercard in 2020. There, he co-founded and led the commercial product strategy for the Gateway solution. This role not only gave him global exposure but also an opportunity to partner closely with engineering, manage profit and loss accountability, and drive innovation from concept to market. His successful leadership within Mastercard led to a relocation to the United Kingdom, where he expanded his focus on go-to-market strategies and emerging markets. Today, David oversees global business development and commercialization efforts for Mastercard’s Merchant Solutions portfolio. Learning from the Greats: Mentorship and Leadership Style Reflecting on his development as a leader, David credits several influential mentors for shaping his path. “There were several individuals in both Australia and the UK who have significantly impacted my career,” he says. Notable among them are Sam Itzcovitz, Keith Douglas, Martijn van Os, and Kaushik Gopal. One mentor, in particular, helped shape David’s leadership style—a servant-leadership approach grounded in empathy, clarity, and collaboration. “I see myself as a leader who supports the team like family, gets in the trenches when needed, and sets a clear vision for success,” he shares. He often reflects on the idea that even the smallest presence can have a powerful impact—just like a tiny mosquito can disrupt an entire night.” It serves as a reminder that every contribution matters and small efforts can have big impacts. Creating the Future of Global Commerce David’s current role places him at the nexus of business development and innovation. What excites him most is the opportunity to help shape the future of commerce on a global scale. Working closely with partners around the world, he identifies strategic opportunities and brings forward solutions that create tangible value for both merchants and consumers. “Mastercard’s global footprint and our technology leadership give us a unique platform to influence the evolution of payments,” he says. From tokenization to embedded finance, the potential is immense. David is particularly passionate about empowering merchants to harness these technologies to build more seamless, secure, and inclusive payment ecosystems. He sees the role as not just commercial, but deeply impactful. “Connecting market needs with Mastercard’s capabilities allows us to unlock growth, improve customer engagement, and help businesses thrive in an increasingly digital world.” Balancing Innovation with Fundamentals Innovation is central to Mastercard’s DNA, but for David, it must be purposeful and scalable. His approach begins with a comprehensive understanding of customer needs and market dynamics. “We stay closely connected with partners, merchants, and the fintech ecosystem to identify early signals and challenges.” Innovation, for David, is not just about exploring new ideas but ensuring they are viable, scalable, and aligned with Mastercard’s principles of trust, inclusion, and security. “We rigorously test new concepts and validate them with data to ensure long-term value creation, not just short-term wins.” This disciplined approach allows his team to maintain a balance between bold vision and practical execution—a balance that is critical in a fast-paced, high-stakes industry. Global Exposure, Local Relevance Having worked across continents, David understands that while certain needs like trust and security are universal, how those needs are expressed varies dramatically by region. “One size fits all simply doesn’t work,” he explains. Instead, Mastercard scales globally by listening locally. He emphasizes the importance of cultural awareness, empathy, and agility when entering new markets. Whether it’s enabling QR payments in Southeast Asia or supporting open banking in Europe, the solutions must be contextually relevant. This global-local strategy helps ensure that Mastercard’s innovations are both impactful and inclusive. Aligning with Mastercard’s Mission of Inclusion Mastercard’s vision to power inclusive digital economies resonates deeply with David’s own professional mission. “Our goal is not just to drive commercial growth but to do so in a way that expands access and empowers underserved communities.” His current strategic priorities reflect this commitment. First,

El Lee | Chief Operating Officer - Sensen Technology (SenSen)

Where Innovation Meets Accountability: El Lee on Driving Financial Evolution at SenSen

Digital Version In an era marked by rapid digital transformation and disruptive innovation, financial leadership demands more than just precision and prudence, it requires vision, agility, and a relentless pursuit of relevance. El Lee, the Chief Operating Officer of SenSen Technology, stands at the forefront of this new wave of finance leaders. With a career defined by trailblazing ventures and a philosophy grounded in sustainable innovation, El is not just adapting to the future of finance, he’s shaping it. “Finance is no longer just about balancing books or meeting compliance—it’s about building systems that endure, evolve, and empower. My mission has always been to fuse innovation with accountability, creating platforms that deliver speed without sacrificing trust, and intelligence without losing human oversight. Every step of my career, from investment banking to fintech innovation, has been driven by one guiding principle: sustainable value. True financial evolution is not measured in quarterly spikes, but in long-term resilience, customer trust, and the ability to adapt seamlessly to what’s next.” From Investment Banking to Fintech Trailblazer El took his first professional steps within the intense environment of investment banking. There, he gained an insider’s perspective on the mechanics of financial systems, how they function, where they break down, and what they often overlook. “began my career in investment banking, which gave me a firsthand understanding of how financial systems operate — and at times, where they fall short,” El shares. “That experience made me ask harder questions about access, efficiency, and trust.” These questions became the foundation for his transition into fintech. In 2019, he co-founded Onchain Custodian, pioneering Asia’s first institutional-grade digital asset custodian, a venture that signaled a pivotal shift in the region’s digital finance landscape. Just two years later, he co-founded dtcpay, a fintech company that spearheaded fiat-to-token payments in Singapore, offering merchants and consumers new, legally compliant methods of transaction. Today, at SenSen Technology, El is leading the charge in developing programmable financial infrastructure. His vision is a platform where stablecoins, fiat currencies, and card payments coexist, delivering seamless and secure financial experiences. Each chapter of his journey reflects an unwavering commitment to pushing fintech boundaries while maintaining a strong foundation in compliance and real-world applicability. Redefining Success in the New Enterprise Era In today’s rapidly changing business landscape, conventional measures of success no longer capture the full picture.. El reflects on his evolving perspective: “I once believed that success was all about growth — more users, higher volumes, and continuous expansion. Over time, I have come to define success as building systems that endure.” For El, success means staying strong, focusing on lasting growth, and making a positive difference. At SenSen, this philosophy translates into platforms that deliver tangible business value, helping clients reduce costs, accelerate cash flow, and increase operational control. But it is not just about the platform. At the heart of El’s strategy lies a focus on cultivating vibrant team dynamics and a thriving organizational culture. “It’s essential to build a team that embraces accountability, understands how to navigate risks, and confidently explores new ideas within set boundaries. Sustainable momentum is harder than speed. But it lasts longer.” Understanding how financial systems work is only the beginning—real progress comes from identifying where they fall short, and building the solutions that bridge those gaps. Every venture I’ve led has been about making finance more secure, accessible, and relevant for the future. The Intelligence Revolution in Finance As AI, automation, and data-driven strategies reshape the business landscape, the role of finance is transforming dramatically. Finance has moved far beyond its traditional roles of bookkeeping and meeting compliance standards. Today, it’s about strategic intelligence. “According to El, fintech today is shifting focus from simple record-keeping to delivering deeper intelligence. “AI is already replacing routine tasks like reconciliation and anomaly detection, but the real shift is in how fintech can now inform strategy, real-time dashboards, predictive forecasting, embedded compliance.” At SenSen, programmable rule engines and automated data pipelines are utilized to manage everything from wallet limits to transaction routing. By taking this integrated route, fintech becomes a fundamental product strategy instead of just an isolated department. The goal is to make data actionable, driving not only speed but also accountability throughout the enterprise. Unified Infrastructure: A Strategic Game-Changer One of the most impactful financial strategies El has championed at SenSen is the unification of back-end infrastructure. This implies that fiat currencies, stablecoins, card issuance, and compliance functions are all managed within one unified technology stack. The result? Streamlined operations, faster execution, and greatly optimized unit economics. Moreover, introducing real-time liquidity routing across various partners has significantly enhanced the overall customer experience. It ensures better conversion rates, faster settlements, and higher transaction visibility, a benefit for SenSen, its partners, and its clients. “Most importantly,” El emphasizes, “we embedded frontier fintech into the product itself. Our customers don’t just use a platform, they manage treasury, compliance, and payments from one interface. That alignment of fintech and product with market-fit is our strategic edge.” Aligning Finance With Product and Customer Impact In a high-tech company like SenSen, the integration of finance with product development is not an afterthought, it is a strategic imperative. “Finance and financial control is a core part of the customer requirement. When a customer executes a cross-border payment or issues a card, that is finance in action,” El explains. By tightly aligning fintech and product roadmaps, SenSen reduces development cycles and increases the value delivered to clients. The platform is designed to remove friction, reduce handoffs, and build trust, all essential elements in modern financial services. “When you unify payments, compliance, and treasury into one infrastructure, you don’t just gain efficiency—you create a platform that can adapt, scale, and deliver value in ways that siloed systems never can.” Risk Management: Built Into the DNA In a space where innovation and speed are critical, risk management must be proactive and deeply embedded. At SenSen, compliance is not a siloed function; it’s infused into every layer of the organization. “We built real-time

Laura Flores Westrup: At the Helm of Creative Transformation in a Globalized World

Digital Version In a world where creativity and technology increasingly intersect, it takes a rare kind of leader to balance the artistry of storytelling with the precision of business strategy. Laura Flores Westrup, General Manager of Hogarth Mexico, embodies that balance. With nearly two decades of experience navigating the complex terrain of marketing, brand strategy, and content production, Laura has emerged as a visionary force in shaping the evolution of creative operations—not just in Mexico, but across global markets. Her journey is defined by duality: analytical yet creative, structured yet agile, grounded in Mexico yet inherently global. This unique blend of attributes has powered her professional ascent and made her a key figure in the transformation of Hogarth into a powerhouse of end-to-end creative production. A Career Built in Two Distinct Chapters Reflecting on her professional journey, Laura sees two transformative stages that have brought her to where she is today. “The first stage of my career was about building a solid foundation in business and brand strategy. The second has been much more fast-paced—focused on innovation and delivering results,” she shares. Laura’s early career was steeped in global marketing and creative agencies, where she led strategy for iconic brands. It was here that she honed her expertise in brand-building, creativity, and understanding consumer touchpoints. A pivotal moment came when she was transferred to TBWA Hamburg, tasked with leading global communication strategy for Nivea skincare under the Beiersdorf umbrella. “That experience was not only an immersion in international coordination but also a personal and cultural transformation,” she recalls. “We implemented ten Disruption workshops for the Nivea corporate brand across key markets worldwide. The cultural clashes were real—but the global perspective I gained was invaluable.” The second major milestone has been her role at Hogarth Mexico. Joining in its entrepreneurial infancy, Laura has since led the organization through nearly a decade of transformation. “Each year has been dramatically different. From shaping our market offer from scratch to reinventing our operational model within the WPP network, this journey has been the most exhilarating and demanding phase of my professional life.” Leadership with Purpose and Authenticity At the heart of Laura’s leadership style is a deep belief in human potential. “I’ve always believed in learning from the best and hiring people better than me,” she says with humility. For her, leadership is about amplifying the strengths of those around her and fostering a culture where diverse perspectives are not only welcomed but essential. Her guiding principles are rooted in coherence, honesty, and empathy—values that have helped her build strong, unified teams through both success and adversity. “A leader must be transparent and aligned with the team’s values. That’s what keeps us going during challenging times.” Transforming Hogarth’s Role in Mexico and Beyond Under Laura’s stewardship, Hogarth Mexico has grown far beyond its initial roots in localization and production adaptation. Today, the team leads full-scale creative campaigns, executing some of the most complex and high-stakes content strategies for both local and international clients. “A lot of companies can produce content,” Laura says. “But what differentiates us is the pride we take in high-end delivery and our ability to scale through an intelligent operational model. I know that today’s CMOs struggle over how to feed the omnichannel beast without breaking their budget or sacrificing brand integrity. Our job is to provide that operational peace of mind, so they can get back to focusing on what they do best: creating brand magic.” From local agency partnerships to regional and global accounts, Hogarth Mexico under Laura’s leadership has become a model of integrated, end-to-end production. “We’ve upscaled everything—our team, our technological capabilities, our infrastructure. But most importantly, we’ve evolved our production strategy to align seamlessly with each client’s goals,” she notes. The Mexican Creative Industry on the Global Stage Asked about the current state of the Mexican marketing and creative landscape, Laura is both optimistic and realistic. “In many ways, the challenges and opportunities we face are now global. Technology and AI have introduced new efficiencies, but also new risks, especially around data security and brand integrity.” But she also sees Mexico’s unique advantages clearly: “Our geopolitical position, economic stability, and deep talent pool create incredible opportunities. Our professionals are known for their openness and collaborative spirit, which makes us uniquely suited to thrive in global environments.” Innovation Through Technology—WPP Open Innovation is not just a buzzword at Hogarth—it’s embedded in the very systems that power its work. A cornerstone of this is WPP Open, the proprietary operating system that integrates cutting-edge technologies like Generative AI and virtual production in a secure, brand-safe environment. “WPP Open is our differentiator,” Laura says with pride. “While others experiment on public platforms, we build and test within a closed-loop system that protects our clients’ IP and allows us to innovate with confidence.” Through collaborations with tech giants like Nvidia and Epic Games, Hogarth Mexico is not just keeping up with the pace of innovation—it’s helping define it. “This platform allows us to work smarter, faster, and safer—ensuring that creativity is never compromised by scale or speed.” A Culture of Belonging: Diversity and Inclusion Beyond strategy and technology, one of Laura’s proudest accomplishments is the culture she has helped cultivate at Hogarth. “Diversity and inclusion are not corporate checkboxes—they’re foundational to creative innovation and relevance,” she emphasizes. Hogarth’s recognition as a “Best Place to Work for LGBTQ+” by the Human Rights Campaign for five consecutive years is a reflection of that commitment. “It’s a testament to our belief that when people feel they belong, they do their best work. That’s the environment we strive to create every day.” A Standout Project: Scaling Creativity with Passport Among the many high-impact projects under her leadership, one recent initiative stands out: a collaboration with the design studio Passport for a major North American client. The challenge? Delivering culturally nuanced, brand-consistent creative content at scale and at speed. Hogarth responded by building a unified content supply chain that connected internal teams, clients, and partners on a

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