Trailblazing Sustainability: How Dana Mosora and the ASASE Foundation Are Turning Plastic Waste into Opportunity
Digital Version In an era where the conversation around sustainability often revolves around policy debates, corporate pledges, and technological breakthroughs, there remain stories of individuals who take a deeply personal journey to transform communities. One such story belongs to Dana Mosora, Founder and Director of the ASASE Foundation. Her work in Ghana is a testament to how vision, resilience, and community empowerment can redefine the future of plastic waste management while uplifting women and families in underserved regions. A Journey from Corporate Boardrooms to Community Streets Dana Mosora’s story begins far from Accra’s bustling markets or Kumasi’s neighborhoods. As a chemical engineer, she built her career with multinational companies like Colgate Palmolive, Sara Lee, and Dow Chemical. These roles afforded her global exposure, continuous personal growth, and the opportunity to learn from remarkable colleagues. Over the years, she gathered not just technical expertise, but a deep appreciation for how collective knowledge and mentorship shape a professional journey. Yet, as retirement approached, she found herself reflecting on the wealth of experiences she had accumulated. “I always felt that people with whom I worked and, from whom I learned so much through the years, left each their own mark and somehow made me a better and more accomplished professional,” Mosora recalls. With this realization came the desire to give back—to redirect her skills and energy towards a mission beyond corporate success. Her answer came during work travels in Africa, where she witnessed firsthand the pervasive absence of plastic waste management systems. The sight of discarded packaging flooding streets and waterways revealed a challenge she could no longer ignore. What began as a retirement hobby soon evolved into a life mission. Drawing inspiration from the resilience of women in African communities—women she observed leading families and villages with unmatched determination—Mosora envisioned an initiative that would tackle plastic waste while empowering women. With some of her early retirement funds and a $100,000 grant from the Dow Impact Fund, she established the ASASE Foundation in Accra, Ghana. The first imperfect but symbolic step was building a recycling plant for discarded water sachets—ubiquitous in Ghana’s communities yet devastating to the environment. This first step, though small, laid the foundation for what would grow into a model of hope for communities across the country. The Core Mission: Turning Waste into Value At its heart, the ASASE Foundation exists to demonstrate that community-driven solutions can tackle plastic waste while creating livelihoods. Its mission is clear: build and manage community-based recycling operations, empower women to lead them, and ultimately transfer ownership to local employees. The focus is on water sachets—small plastic packets of drinking water that dominate the Ghanaian market. While affordable, they contribute massively to street litter and clogged drains. The Foundation diverts these sachets from becoming pollution and instead recycles them into usable plastic, creating both cleaner streets and economic value. “We enable women to become key players in the solution,” Mosora explains. “We finance the infrastructure and manage operations until employees, majority women, are ready to take over.” The approach is holistic: job creation, skill development, community empowerment, and environmental restoration all converge. Today, ASASE’s operations support about 200 employees across three plants—two in Accra and one in Kumasi. The majority are women, who not only earn secure incomes but also gain leadership experience. In every sense, the Foundation embodies a model where waste becomes worth, and marginalized communities transform into pioneers of circular economy practices. One concrete materialization of the value created for the community is the conversion plant in Weija Gwabe, Accra , still in pilot phase, where plastic waste is transformed in plastic lumber used by local artisans to build outdoor furniture and school benches. Confronting the Obstacles in Sustainable Packaging To understand the urgency behind ASASE’s mission, one must consider the larger picture of sustainable packaging. For decades, the packaging industry innovated with a focus on performance, convenience, and cost efficiency. This resulted in increasingly complex packaging: multilayer composites of plastics, metals, and paper designed to maximize function—but virtually impossible to recycle. “It became really sophisticated without any consideration of the end of life,” Mosora observes. The consequence? Plastic packaging waste that accumulates globally, especially in regions with little to no waste infrastructure. The path forward, according to Mosora, requires bold redesign. Packaging must be simplified and built for recyclability. Innovations are underway, but economic barriers remain—chiefly the high cost of recycled plastic compared to virgin materials. Legislative interventions, like Europe’s Packaging and Packaging Waste Regulation, which mandates recycled content and recyclability at scale, are vital levers for change. However, in the Global South, where 80% of plastic packaging ends up as litter due to absent systems, the issue is even more urgent. Here, the challenge is twofold: building basic waste management infrastructure and financing it. While organizations like the Alliance to End Plastic Waste support many projects with the aim to create a systemic change, Mosora emphasizes that systemic solutions require much larger investments and new innovative financial support solutions. Without bold leadership, the cycle of waste and pollution persists. Advancing Circular Economy Practices in the Global South The ASASE Foundation serves as a living model of circular economy in action. By embedding recycling within communities, the Foundation ensures that value created from waste remains local. “It’s about cashing-in the plastic waste of the community for the benefit of the community,” says Mosora. In practice, this means plastic sachets collected from streets are processed into recycled materials, which can then be sold or repurposed. Local people gain jobs, new skills, and stable incomes. More importantly, women are positioned as leaders of these enterprises, ensuring that benefits ripple through families and villages. The operations in Tema West and Weija Gwabe, Accra, and more recently opened in Juaben, Kumasi illustrate this principle. Streets are cleaner, households benefit from additional income, and communities take pride in owning solutions to their waste problems. For the Global South, where large-scale centralized systems may be unrealistic, ASASE’s decentralized, women-led model offers a scalable and replicable approach. Beyond

